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6.0 - 10.0 years
0 Lacs
karnataka
On-site
You have a Bachelor's degree or equivalent practical experience along with 6 years of experience in marketing across various fields such as growth, product marketing, brand marketing, and social. Your expertise also includes managing cross-functional or cross-team projects. It is preferred that you hold an MBA degree or equivalent practical experience and have 10 years of experience in developing global marketing programs with global stakeholders. You should have experience in apps/gaming, mobile, loyalty programs, or media and entertainment. Your skill set should include developing data-driven GTM strategies in ambiguous or rapidly evolving market landscapes, with a focus on product marketing for Media and Entertainment apps or platforms. Experience in subscription growth, churn reduction, content marketing, or partner marketing is also valued, along with experience in product launches, driving product adoption at scale, and omni-channel marketing campaigns. As a Go-To-Market (GTM) Marketing Manager for Media and Entertainment (M&E), specifically focusing on emerging sub-genres such as drama shorts and anime, you will play a crucial role in driving the success of products within these areas. Your responsibilities will include representing the customer for your assigned M&E sub-genres, bridging the gap between product strategy and user adoption, crafting compelling messaging, developing go-to-market strategies, and contributing to significant growth. You will be instrumental in defining global-scale go-to-market processes, ensuring effective project implementation across internal and external stakeholders, and supporting go-to-market deliverables horizontally. Collaborating with operational teams, you will enable the transition from strategy to project delivery for your focus areas. Google Play, offering music, movies, books, apps, and games for devices powered by the cloud, syncs across devices and the web. As part of the Android and Mobile team, your role within Google Play will involve various tasks, from engineering backend systems to shaping product strategy and forming content partnerships. Your contributions will enable users to seamlessly access content across different devices within the Android ecosystem. Your responsibilities will include contributing to and executing M&E GTM strategy, driving user adoption, engagement, and spend within emerging sub-genres, generating user and market insights through research and analysis, collaborating cross-functionally with internal stakeholders, utilizing data analysis and experimentation to optimize GTM programs, and acting as a Subject Matter Expert (SME) representing specific M&E sub-genres to influence product roadmaps and partner strategies.,
Posted 2 days ago
1.0 - 5.0 years
0 Lacs
thane, maharashtra
On-site
The main responsibilities of this role include assisting in creating and updating knowledge base articles, FAQs, and user guides to enable customers to navigate the platform independently. You will also be required to gather and evaluate customer feedback to recognize pain points, common requests, and trends, sharing these insights with the Customer Success team for continuous enhancement. Additionally, you will play a crucial role in recognizing early indications of customer dissatisfaction and collaborating with the team to proactively address potential issues, thereby contributing to the improvement of retention rates. Monitoring and reporting on customer success metrics, such as engagement rates, NPS scores, and churn/renewal statistics, will be a key aspect of this role. Moreover, you will work alongside the team to optimize customer success processes, proposing innovative ideas to enhance customer experience and satisfaction. This position also offers learning opportunities in various areas, such as gaining exposure to fundamental customer success principles and lifecycle management, hands-on experience with CRM tools like Salesforce and customer success platforms like Zendesk and Intercom, and learning how to analyze customer success metrics to derive actionable insights. Furthermore, you will engage in cross-functional collaboration with sales and product teams to ensure a cohesive approach towards customer success. The ideal candidate for this role should possess skills in metrics tracking, feedback analysis, onboarding, data collection, data analytics, reporting, churn reduction, cross-functional collaboration, CRM tools, process improvement, and customer success metrics.,
Posted 1 month ago
3.0 - 7.0 years
0 Lacs
ahmedabad, gujarat
On-site
At Saleshandy, we are dedicated to helping businesses enhance their outbound sales through automation, personalization, and precision. As a rapidly growing bootstrapped SaaS company with over 4,000 customers worldwide, we prioritize the onboarding experience as our first opportunity to impress and serve our clients effectively. We are currently seeking an Onboarding Specialist who possesses the ability to swiftly transform new users into proficient power users. This role goes beyond mere hand-holding; it involves educating, enabling, and empowering customers to derive tangible value right from their initial interactions. As the Onboarding Specialist, your responsibilities will include: - Monitoring product usage, login frequency, billing behavior, and engagement patterns to identify potential risks early on. - Developing personalized success plans for accounts encountering challenges with adoption or realizing the product's value. - Engaging proactively with users exhibiting low activity, expressing intent to cancel, or struggling with onboarding. - Creating tailored save campaigns, such as recovery strategies and win-back emails, to retain valuable users. - Collaborating with the onboarding, product, and support teams to devise scalable retention strategies and playbooks for preventing churn. - Documenting exit reasons, identifying friction points, and assisting product and growth teams in prioritizing based on risk data through feedback loops. To excel in this role, you should ideally have experience in a SaaS Customer Success or support position where reducing churn was a key responsibility, not just a metric. Your ability to recognize subtle signs of drop-off and take prompt action, coupled with empathy, data-driven decision-making, and a relentless drive for improvement, will set you up for success. Additionally, proficiency with tools like HubSpot, Stripe, Intercom, and retention platforms such as Churnkey, Basecamp, and Chartmogul is advantageous. Joining Saleshandy offers you: - High Ownership: Direct involvement in driving company revenue. - Career Growth: Opportunities for leadership roles as we expand our customer base to 10,000+. - Global Exposure: Collaboration with businesses in the US, Europe, and APAC regions. - Supportive Culture: Dynamic team environment with strong values and minimal bureaucracy. - Relevant Perks: Including an annual learning and development budget, health coverage, paid retreats, and flexible remote work options. If you believe you are a suitable candidate for this role, please apply with your CV and a brief description of how you have influenced revenue in a Customer Success position. The recruitment process will involve an initial introductory call with our Customer Success lead, a task to demonstrate your problem-solving skills, and a final discussion to align goals, expectations, and cultural fit before extending an offer and facilitating the onboarding process.,
Posted 1 month ago
8.0 - 10.0 years
8 - 10 Lacs
Gurgaon / Gurugram, Haryana, India
On-site
This is a critical role for a well-established Data Care SaaS Business, with 30+ years of history. You will be working with senior stakeholders to enlarge & maintain customer base to increase renewal business, by delivering first class retention strategy like customer loyalty program to reduce churn, grow MRR (monthly recurring revenue), communication, deals & promotion. Upselling & cross selling program. This is an end-to-end role, both with strategic and implementation. You will be utilizing your experience not exclusively for the subscription business but to work and improve our E- commerce platforms. Key Deliverables: You will be driving Annual Recurring Revenue (ARR) & Monthly Recurring Revenue (MRR) growth for Data Care Program (DIY Software) You will responsible for increasing the Life-Time Value of the Customer Managing Customer Life-cycle management after sales Create a system and process to identify customers who have high potential of churn, up-sell, and down-sell. Work with marketing to design and implement campaigns to educate our customers to minimize churn You will be responsible to increase the Average Revenue per User (ARPU) every year, thus increasing the net ARR growth. You will be responsible for setting & managing the Products on all our E-commerce platform. Key Skills: Demonstrable evidence of ability to make things happen in a cross functional matrix environment Numerate and Articulate tell the story using data and vice versa Demonstrated experience building strong relationships with key internal and external stakeholders, with experience working cross-functionally to drive results Experience: Total 8 years or more experience with 5+ years of relevant experience, with demonstrated success leading in eCommerce ideally in an International Business environment Working knowledge of GA4 Qualification: Any Graduate with good Analytical & Technical bend of mind [MBA preferred]
Posted 2 months ago
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