Senior Brand Manager

You will be responsible for developing, executing, and overseeing brand strategies to enhance awareness, drive growth, and build strong equity in the marketplace. This is a key, cross-functional role that collaborates with sales, product development, and digital teams. - Develop and implement brand strategies to establish a strong market presence and equity. - Conduct market research and analyze trends, consumer insights, and competitors to identify opportunities. - Define brand positioning, messaging, and value proposition across all channels. - Plan, execute, and track 360 marketing campaigns (ATL, BTL, digital, retail). - Lead new product launches and go-to-market strategies, coordinating with R&D, sales, and supply chain teams. - Manage marketing budgets and ROI analysis for campaigns and activities. - Oversee the creation of impactful brand stories, content, and promotional materials. - Partner with agencies and in-house creative teams to develop advertising, packaging, and digital assets. - Ensure brand consistency across all touchpoints (in-store, online, events, etc.). - Collaborate with sales teams to develop trade marketing plans for retailers and distributors. - Monitor and analyze sales performance by channel and SKU. - Support events, activations, and retail experiences to engage customers. - Drive digital brand presence and engagement through social media, influencer partnerships, and content marketing. - Monitor consumer feedback, online reviews, and social listening to inform strategy. - Lead loyalty and CRM initiatives. - Track KPIs, brand health, market share, and campaign effectiveness. - Prepare and present regular reports to management highlighting achievements, learnings, and next steps. - Lead and mentor junior marketing staff or brand assistants. - Coordinate with cross-functional teams, agencies, and senior stakeholders. **Qualifications Required:** - Bachelors/Masters degree in Marketing, Business Administration, or related field. - 4-6+ years experience in brand management, preferably in FMCG or consumer goods. - Proven track record in launching and managing successful brands/products. - Strong analytical, communication, and project management skills. - Creative thinker with a solid understanding of digital and traditional marketing channels. - Ability to thrive in a fast-paced, entrepreneurial environment.,