3 Consumer Engagement Jobs

We are currently seeking candidates for the position of Search Analyst for our client J C Penney India. As a Search Analyst, you will be responsible for auditing the overall Search experience onsite for relevancy and assessing the performance of Search. The ideal candidate should have 2 to 4 years of experience and possess strong English communication skills. This position will be based at Manyata Tech Park, Bengaluru, and will follow a Hybrid work model. The salary range for this role is between 20,000 to 40,000. Key Responsibilities: - Collaborate with partner teams to enhance consumer engagement through Search keywords. - Analyze Customer feedback to improve the overall shopping experience on the site. - Coordinate with partners and teams to enhance the Search experience based on specific campaigns and promotions. - Utilize internal and standard tools such as Adobe for report generation. - Share analytical insights at a business level to identify and address areas of improvement. - Contribute to the development and enhancement of Search guidelines and SOPs. - Ensure timely follow-up with Partners and stakeholders to address any concerns and align on strategies. Key Skills: - Strong analytical skills with the ability to audit and assess the Search experience. - Experience working with partner teams to optimize consumer engagement through Search. - Proficiency in analyzing Customer feedback to enhance the overall shopping experience. - Familiarity with internal and standard tools like Adobe for report generation. - Ability to communicate effectively and share insights at a business level. - Proactive approach to identifying opportunities for improvement and implementing solutions. - Strong attention to detail and ability to follow up with partners and stakeholders promptly. If you are interested in this opportunity, please share your resume with us at mohit@algaeservices.co.in or contact us at 95912-98716.,

Pluxee is a global leader in employee benefits and engagement with a presence in 31 countries. Our mission is to assist companies in attracting, engaging, and retaining top talent through a diverse range of solutions in Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits. With the support of cutting-edge technology and over 5,000 dedicated team members, Pluxee serves as a reliable partner in a vast B2B2C network comprising over 500,000 clients, 36 million consumers, and 1.7 million merchants. For more than 45 years, we have operated as a trusted partner, committed to making a positive impact on all stakeholders. This includes driving business growth in local communities, promoting employee wellbeing, and contributing to environmental sustainability. Join us in our journey towards creating a better workplace and a sustainable future. We are currently looking for individuals to fill the following position: Employee Contract Type: Permanent Regular,

Location: Hybrid, India Role Overview: The Performance Marketing Lead will be responsible for developing, executing, and optimizing paid marketing strategies to drive customer acquisition, enhance engagement, and maximize return on ad spend (ROAS). This role will oversee performance marketing efforts across paid search, paid social, programmatic advertising, and display advertising, ensuring data-driven decision-making and alignment with business goals. Key Responsibilities: 1. Develop and Execute Performance Marketing Strategy Create a comprehensive paid marketing strategy that aligns with Mikos business objectives. Drive customer acquisition, engagement, and retention through PPC, paid social, display advertising, and programmatic campaigns. Optimize campaigns for efficiency and scalability across Google Ads, Meta, YouTube, and other advertising platforms. Ensure all campaigns are data-driven, performance-focused, and aligned with growth targets. 2. Campaign Management & Optimization Manage end-to-end execution of search, social, display, and video advertising campaigns. Continuously test and optimize ad creatives, landing pages, bidding strategies, and audience targeting to improve CTR, CVR, and ROAS. Conduct A/B testing to refine messaging and optimize budget allocation. Leverage AI-driven tools and automation for real-time campaign optimization. 3. Performance Analytics & Insights Track and analyze key performance metrics to assess campaign effectiveness and identify growth opportunities. Leverage Google Analytics, Meta Business Suite, and other tracking tools to derive actionable insights. Create and maintain performance dashboards and reports to measure CAC, LTV, ROAS, and overall marketing ROI. Utilize consumer insights, heatmaps, and competitive benchmarking to refine marketing strategies. 4. Cross-Channel Integration & Organic Growth Synergy Ensure paid and organic marketing efforts are aligned for a cohesive omnichannel strategy. Collaborate with the SEO and content teams to improve website conversion rates and enhance customer journey experiences. Work closely with the creative team to develop high-performing ad creatives and compelling marketing messages. 5. Brand Positioning & Consumer Engagement Refine and communicate Mikos brand messaging across all paid marketing channels. Ensure ad copy, visuals, and storytelling align with Mikos mission of AI-driven learning and companionship. Monitor consumer sentiment and market trends to identify new marketing opportunities. 6. Budget Management & ROI Optimization Own the performance marketing budget and ensure efficient allocation to maximize ROI. Identify cost-saving opportunities without compromising on reach and engagement. Continuously refine budget distribution across platforms for optimal results. 7. Agency & Vendor Management Manage relationships with external media agencies, ad networks, and marketing vendors. Ensure campaigns are executed with high quality and align with brand objectives. Regularly evaluate agency performance and optimize partnerships. Qualifications: 7+ years of experience in performance marketing, paid advertising, and digital growth strategies in B2C or D2C brands. Expertise in Google Ads, Meta Ads, YouTube Ads, programmatic advertising, and display advertising. Strong analytical skills with proficiency in Google Analytics, Looker Studio, and performance tracking tools. Experience with A/B testing, conversion rate optimization, and data-driven marketing. Proven ability to scale paid marketing campaigns efficiently across geographies. Experience working with global audiences and multi-country ad campaigns. Strong understanding of brand positioning, audience segmentation, and customer behavior. Bachelor's degree in Marketing, Business, or a related field (Masters preferred). Preferred Qualifications: Hands-on experience with marketing automation tools, AI-driven ad platforms, and programmatic advertising. Experience managing high-growth digital marketing budgets.