16 Consumer Engagement Jobs

We are looking for a Brand Executive to join our marketing team and play a crucial role in the launch of our branded sugar and jaggery products. This role involves consumer interactions, digital and BTL marketing execution, agency coordination, and launch planning. The ideal candidate should have hands-on experience in BTL activations or digital marketing and be comfortable managing multiple marketing initiatives simultaneously. Key Responsibilities: Consumer Engagement & Insights Conduct 5-6 consumer interactions each month and gather insights for refining marketing strategies. Respond to consumer complaints/feedback on quality and other parameters. Digital & Social Media Management Work closely with the digital agency to create and execute engaging social media content. Oversee content calendars, campaign performance, and influencer collaborations. Assist in the development of the brand website, ensuring seamless UI/UX and relevant content. Ensure periodic updation of the website with relevant scheme updates, blogs, new launches, etc. BTL & Trade Marketing Initiatives Plan and arrange for BTL activities such as in-store branding, posters, danglers, banners, and other POS materials. Coordinate with vendors and designers to ensure timely and effective production and installations. Own up and Support event planning, roadshows, and promotional activities for brand visibility. Launch Support Planning Assist in creating a holistic launch support plan covering BTL, Radio, Digital, and Trade Marketing. Coordinate with internal and external stakeholders to align marketing efforts. Track campaign effectiveness and provide performance reports. Job Type: Full-time Benefits: Provident Fund Schedule: Day shift Work Location: In person,

As an Online Business Lead (Growth & Experience) at Mookuthi, a lifestyle brand based in Chennai, Tamil Nadu, you will play a crucial role in driving growth and enhancing the consumer experience for the brand. Your responsibilities will involve various day-to-day tasks that contribute to the overall success of the brand. To excel in this role, you should have a strong background or a genuine interest in digital marketing, content marketing, fashion, lifestyle, data analysis, online cataloguing, consumer interaction, and UI/UX design. Your ability to collaborate effectively with cross-functional teams to generate innovative ideas and bring them to life will be essential for success in this position. Ideally, you should possess 5-8 years of experience in a similar domain, preferably within the fashion or lifestyle direct-to-consumer (D2C) business segment. Excellent communication and writing skills, analytical capabilities, research abilities, and training experience are also essential qualifications for this role. Prior experience in e-commerce or the fashion industry would be advantageous, and familiarity with South Indian culture, heritage, and nose ornaments is a definite plus. If you are someone who is passionate about leveraging digital tools and strategies to drive business growth, creating engaging content, understanding consumer needs, and optimizing online user experiences, this position offers an exciting opportunity to contribute to a brand that celebrates the rich tapestry of South Indian culture through contemporary elegance and tradition. Join us at Mookuthi and be a part of our journey to redefine the online presence of nose ornaments and showcase the beauty of South Indian craftsmanship to a global audience.,

You are a dynamic Social Media Content Creator with a flair for producing engaging content that aligns with the brand's voice and tone while staying abreast of the latest social media trends. A deep interest in current social media trends and hands-on experience in SEO are essential for success in this role. Your responsibilities include maximizing consumer engagement with marketing content, researching and transforming content ideas into videos, images, infographics, and text captions. You will create various forms of social media content such as text captions, videos, and images suitable for platforms like Twitter, Facebook, Instagram, Pinterest, and YouTube. Publishing posts according to the established social media content calendar and collaborating with the marketing team to ensure relevance and effectiveness are key aspects of your role. It is crucial that every piece of content you create aligns with the brand voice and identity while implementing SEO strategies. To excel in this role, you should have deep knowledge of social media trends, hashtags, and engagement strategies. Proficiency in creative tools like Adobe, proven experience in creating engaging content on various social media platforms, and the ability to turn concepts into compelling content are required. You must also be adept at incorporating the brand voice and identity in digital content, possess extensive knowledge of popular social media platforms, and have excellent English communication skills. If you are passionate about creating compelling and engaging content and thrive in a dynamic and fast-paced environment, this role offers an exciting opportunity. Join our digital team and contribute to telling our story in a meaningful and impactful way.,

You will be working as a Retail Marketing Associate for Sneakare, a premium shoe care brand in India, located in Kirti Nagar, Delhi. Sneakare is known for offering high-quality cleaning, protection, and maintenance products for sneakers and footwear. As part of the marketing team, your primary responsibility will be to execute on-ground promotional activities across both General Trade (GT) and Modern Trade (MT) retail formats. Your key responsibilities will include engaging in consumer interaction and conducting product sampling at malls, retail outlets, and high-footfall areas. You will educate potential customers about Sneakare products, distribute sample kits or demos, and address any queries or objections confidently. Additionally, you will support visibility and sampling activities at local general stores and collaborate with shop owners to ensure proper product placement and branding. In the Modern Trade (MT) sector, you will coordinate with store staff and managers at outlets like malls and large shoe retailers to set up sampling booths. Your role will involve executing clean and professional in-store activations that align with Sneakare's premium brand image, while also tracking footfall and gathering basic customer feedback. You will be responsible for maintaining daily records of locations visited, people engaged, and product samples used. It is essential to ensure the availability and cleanliness of demo kits, branding material, and sample stock. Furthermore, you will report feedback, trends, and opportunities from the field to the marketing team. To qualify for this role, you should have at least 1-2 years of experience in field marketing, brand promotion, or retail sales. Strong communication skills in Hindi and basic English are required, along with an outgoing, confident, and presentable personality. You must be willing to work flexible hours, including weekends, and be able to travel locally within Delhi NCR. Basic knowledge or interest in sneakers, shoe care, or lifestyle products will be an added advantage. As part of the benefits package, you will receive a fixed monthly salary, travel allowance (if applicable), training on product knowledge and brand communication, and the opportunity to grow within the Sneakare marketing team. If you are interested in this position, you can directly apply by sending your application to talent@sneakare.com.,

As the Head of Digital Marketing for a large hospital system in India, you will play a pivotal role in leading the digital marketing efforts and driving digital patient engagement. Your main responsibilities will include developing and implementing digital strategies to enhance patient acquisition, optimize conversion funnels, and improve overall customer experience through various digital channels. Your key responsibilities will involve leading digital marketing initiatives to increase OPD and ER volume, enhancing patient experience through data-driven engagement strategies, and executing performance marketing strategies across different media channels. You will also be responsible for managing the marketing automation ecosystem, optimizing lead generation, and implementing analytics frameworks to measure and improve digital campaign performance. Additionally, you will lead transformation projects, collaborate with cross-functional teams, and partner with L&D to upskill teams and foster a digital-first culture within the organization. Your role will require you to define and implement a long-term digital roadmap aligned with business objectives, possess expertise in digital marketing and automation, and have strong project management skills to deliver impactful digital initiatives. This position offers you the opportunity to shape the digital presence of a leading hospital system in India and work with a passionate team dedicated to improving healthcare accessibility through cutting-edge digital strategies. If you are an experienced digital marketing professional with a background in digital transformation and a passion for enhancing patient experience through digital solutions, we invite you to join us in this exciting journey.,

You will be responsible for leading digital strategy, innovation, and performance across our 3 Business Units - Therapeutic Dermatology, Dermatology Skincare, and Injectable Aesthetics. In this role, you will drive digital transformation, integrate omnichannel marketing strategies, and accelerate business growth through consumer and HCP engagement. Your responsibilities will include overseeing all digital marketing, social media, content analytics, and initiatives while ensuring regulatory compliance and measurable ROI. The ideal candidate should possess a Bachelor's Degree in Marketing or Business (or similar), and a Master's degree would be considered an added advantage. You should have a minimum of 15-17 years of continuous experience in digital & ecommerce and marketing strategy roles. Previous experience in the Pharma or FMCG industry is preferred, with a strong understanding of the consumer or derma-cosmetic space. Key qualifications for this role include a strategic vision coupled with hands-on digital marketing expertise, leadership skills, and the ability to influence stakeholders across business units. An innovation mindset with a focus on measurable impact is essential. Additionally, you should have an excellent understanding of consumer psychology and HCP behavior, and be comfortable operating in regulated environments.,

As the Head of Marketing in our company based in Bangalore, you will play a crucial role in shaping a brand that goes beyond the ordinary. We are not just creating spaces; we are building sanctuaries with a strong emphasis on heritage, design, and a vision to revolutionize the way people live. Your primary responsibility will be to define and implement the brand vision across various aspects such as positioning, messaging, campaigns, and content. You will establish a modern marketing engine centered around storytelling that resonates with consumers through digital, social, experiential, and PR touchpoints. Leading integrated marketing campaigns to foster brand love, awareness, and long-term equity will be a key part of your role. Additionally, you will collaborate with creative, media, and PR agencies to bring innovative ideas to fruition and work closely with leadership and product teams to maintain an authentic, consistent, and aspirational brand image. Furthermore, you will have the opportunity to build and nurture a high-performing marketing team from the ground up. The ideal candidate for this position will have 8-12 years of experience in developing and expanding consumer brands, particularly in D2C, lifestyle, luxury, or hospitality sectors. You should possess a unique blend of skills encompassing brand strategy, content creation, and performance marketing. Your background should include hands-on experience in both agency and brand-side roles, along with a proven track record of executing successful campaigns across various channels. Strong storytelling abilities, attention to detail, and a passion for quality are essential qualities we are looking for. Moreover, your leadership experience should reflect a high standard for performance, creativity, and fostering a positive work culture. An entrepreneurial mindset comfortable with ambiguity, ownership, and agility is highly valued in this role. Joining our design-first company led by accomplished individuals with backgrounds from prestigious institutions, you will have the opportunity to build a brand from scratch in a sector ripe for disruption. This role will allow you to operate at the intersection of culture, design, and innovation, giving you the autonomy to drive real impact and make a difference. Key Skills: integrated marketing campaigns, performance marketing, content creation, leadership, consumer engagement, brand management, brand strategy, storytelling, team building, collaboration with agencies.,

You are a dynamic and experienced Brand Management Executive looking to join a team in Gurugram within the Cosmetics / Beauty Care industry. Your role involves developing and executing brand strategies to enhance market presence and engage consumers effectively. You will be responsible for planning and implementing digital marketing campaigns across various platforms such as social media, email, and the web. Collaboration with product development, design, and sales teams is crucial to maintain brand consistency. Monitoring market trends and competitor activities will help you identify new opportunities for growth. Tracking and analyzing performance metrics is essential to optimize campaign effectiveness and ensure alignment of brand messaging with target audience and business objectives. As a Brand Executive, you must hold a graduate degree and have a minimum of 2 years of experience in Digital Marketing or Brand Management. Prior experience in the Cosmetics or Beauty Care industry is a must. Your proven ability to manage multiple tasks and meet deadlines in a fast-paced environment will be beneficial for this role. This is a full-time position with a day shift schedule. As part of the application process, you will be asked about your years of brand management or digital marketing experience and whether you have previously worked with a Cosmetics or Beauty Care brand. The work location is in person at Gurugram, Haryana.,

About Company We are a long-established company with a proven track record of excellence and reliability. While deeply rooted in our legacy, our focus remains on innovation and growth, constantly evolving to meet the needs of our customers and markets. Our commitment to quality and forward-thinking ensures we stay ahead in an ever-changing industry. Job description We are looking for an Assistant Marketing Manager to help grow MAS Foods. You will plan and run marketing campaigns, support product launches, and work on both online and offline marketing activities. You will also help improve our packaging, pricing, and in-store communication. This role involves working closely with different teams like sales, design, and product development. Were looking for someone with 45 years of marketing experience in FMCG, who is creative, organized and a good communicator. Roles & Responsibilities: Marketing Strategy & Planning: Execute annual strategic plans to increase market share, achieve targeted growth, and maintain the long-term health of the brand. Identify opportunities for enhanced products and/or extensions to new customer segments. Work with internal and external research teams to identify consumer trends, gather insights, and develop relevant concepts. Campaigns & Communication: Plan, execute, and track performance of marketing campaigns across different channels. Plan and execute ATL & BTL marketing strategies and communication plans for the brand. Oversee and approve marketing materials, from website banners to hard copy brochures and other materials. Develop in-store communication strategy (POS, promotions, loyalty programs). Work closely with marketing, design, sales, creative, and media teams to ensure brand consistency and effective implementation across all touchpoints. Product Launch: Execute product launches by taking ownership of through communication, pricing, consumer engagement, and brand-building opportunities. New Product Development: Support new product development. Assist in packaging inputs and pricing strategies. Skills and Experience: Strong grasp of traditional channels creative thinker with strong analytical and problem-solving skills. Background in sales and marketing are preferred. Experience in ATL & BTL activities. Experience in managing and coordinating with distributors, retailers, and sales teams. Proficiency in tracking market intelligence, and competition benchmarking. Tamil Nadu, Andra Pradesh market experience is a bonus. Knowledge of Tamil and Telugu is a bonus. Strong communication and relationship-building skills. Show more Show less

As a Growth Manager or Brand Strategist at Digittrix Infotech Pvt Ltd in Chandigarh, you will play a vital role in enhancing the visibility of our brands and driving growth both online and offline. Your responsibilities will include designing and overseeing marketing campaigns, collaborating with various departments to ensure brand consistency, monitoring the performance of brand strategies, engaging with consumers through various channels, advocating for the brand in external communications, and staying updated with industry trends and emerging technologies. To excel in this role, you should possess a Bachelor's degree in Marketing, Business, Communications, or a related field, with at least 2 years of proven experience in growth management, brand strategy, or a related role. Additionally, you should have a strong background in user retention strategies and growth hacking techniques, hands-on experience with Google Ads, Google Analytics, and other marketing tools, the ability to analyze data and optimize campaigns, excellent project management skills, effective communication and interpersonal abilities, a collaborative problem-solving approach, a creative mindset, and a passion for keeping abreast of industry trends. If you are looking to contribute to a dynamic team and drive the success of our brands in the digital economy, this role offers an exciting opportunity to make a significant impact through strategic brand development and growth initiatives.,

As a member of Reckitt's Information Technology & Digital team, you will play a crucial role in championing cyber security, leveraging technology to enhance business operations, and utilizing data to drive innovation in consumer products. Your contributions will be integral in ensuring access to top-quality hygiene, wellness, and nourishment for all individuals. In this role, you will have the opportunity to lead strategic initiatives related to IT/OT hosting infrastructure and cybersecurity. Your responsibilities will include developing comprehensive plans to optimize cost-effectiveness, scalability, and alignment with business objectives. You will be responsible for designing architectural blueprints, deploying virtualization solutions, and automating infrastructure provisioning to enhance performance and resource efficiency. Additionally, you will oversee the deployment of hosting infrastructure across global manufacturing sites, focusing on seamless integration between IT and OT systems. By championing best practices in OT cybersecurity, you will implement measures such as access controls, patch management, and network segmentation strategies to mitigate risks effectively. Your role will also involve building and maintaining a DevOps pipeline for automated infrastructure provisioning and configuration management. To excel in this position, we are seeking candidates with over 15 years of experience in infrastructure/solution architecture, particularly in Windows, storage, and virtualization technologies. Experience in supporting manufacturing environments or similar high-tech fields is highly desirable. Proficiency in IT/OT architecture, cybersecurity frameworks, virtualization technologies, and Windows Server OS is essential. Knowledge of Industry 4.0 principles, industrial automation protocols, and network segmentation strategies is advantageous. Successful candidates will possess strong communication and interpersonal skills, with the ability to convey technical concepts to both technical and non-technical stakeholders. A passion for innovation, continuous improvement, and staying updated on emerging IT/OT trends is crucial for this role. Additionally, skills in project management, design thinking, cyber security, digital transformation, and data analytics will be beneficial. At Reckitt, we value inclusion and support our employees at every stage of their career journey. We believe in hiring for potential as well as experience, and we encourage individuals who resonate with our values to apply for this role, even if they do not meet every criteria outlined in the job description. Join us in our mission to create a cleaner, healthier world through innovative technology solutions.,

You will be joining Reckitt, home to some of the world's most beloved and trusted hygiene, health, and nutrition brands. Our purpose is to protect, heal, and nurture in our continuous pursuit of a cleaner, healthier world. As a part of our global team, united by this purpose, you will contribute to making high-quality hygiene, wellness, and nourishment accessible to all as a right, not a privilege. In the realm of Information Technology & Digital, you will play a crucial role in championing cyber security, leveraging technology to enhance our business operations, and utilizing data to drive innovation in products that consumers love. Working across functions on a global scale, you will take ownership of projects from inception to completion, with the ability to influence and make a significant impact. By sharing your ideas, you will receive the necessary support and resources to bring them to fruition. Your potential will be nurtured and valued. You will have the space and encouragement to enhance your skills and expertise continually. Each day will present opportunities to learn from peers and leaders, engaging in diverse projects with real-world implications. As our work spans various sectors, from Research and Product Development to Sales, you will be exposed to novel approaches and experiences. ### About The Role As an IT&D Solution Architect, you will be responsible for leading solution design activities within the IT Manufacturing product teams. Your role will involve ensuring alignment with the overall Enterprise Architecture and product stream strategy. By offering technical leadership, analysis, and design expertise, you will contribute to the development of products within a product group. ### Your Responsibilities - Utilize your technical proficiency to design, architect, develop, and document Manufacturing IT solutions that address complex challenges across projects involving Factory Network, Azure, or SaaS. - Provide technical leadership throughout the design and deployment lifecycle, prioritizing quality in delivery. - Engage in technical discussions on Technical Architecture and facilitate consensus among all stakeholders, including vendors. - Develop Technical Architecture Specification Documents in collaboration with Factory network, Cloud, Product, and Integration Teams. - Offer technical architecture consultancy and design support for projects. - Ensure solutions are delivered in accordance with established business standards, principles, and patterns, particularly concerning Factory Network and Azure Cloud perspectives. - Design end-to-end application architecture (Single or multi-tier) and data security for IaaS, PaaS, and SaaS, integrating with Factory OT Devices. - Guarantee compliance with organizational IT policies, procedures, and standards. ### The Experience We're Looking For - 10+ years of experience in Network, enterprise applications, integration & Solution Designing. - Profound technical expertise in networking (factory and corporate) and infrastructure design, encompassing On-premises, private and public cloud, virtualization, storage & Integration Services. - Demonstrated proficiency in designing and architecting multi-tier Cloud only / Hybrid network, infrastructure, integrations. - Understanding of OT Assets and OT Network integration with Cloud Infrastructure. - Knowledge of Security services and Identity services like Encryption, Active Directory, RBAC, NSGs / ASGs, firewall policies, etc. - Familiarity with Azure Networking services (e.g., VNETs, Load Balancers, Front Door, ExpressRoute, Traffic Manager, Content Delivery Network) and Firewalls. ### The Skills for Success - Product Development - System development - Project Management - Programme Management - Design Thinking - Process Automisation - IT Service Management - Innovation Processes - Innovation - User Experience Design - Change Analyst - Change Management - Digital Transformation - Value Analysis - Change Management - Adoption - Technology Adoption Lifecycle - Stakeholder Relationship Management - Vendor Management - Outstanding Communication - Stakeholder Engagement - Digital Strategy - Product Solution Architecture - Cyber Security Strategy - Cyber Security - Data Privacy - Portfolio Management - Data Governance - Product Compliance - Media Analytics - Advertising - Consumer Engagement - Market Value - Market Chain - Data Driven Practices - Advanced Analytics - Data Analytics - Governance. ### What We Offer - Equality,

Founded in 2019, Traya is one of India's largest digital health-tech platforms focusing on haircare and hair loss solutions. With a mission to provide a holistic 360-degree approach to 520M+ Indians suffering from hair loss, Traya offers clinically proven medicines, access to Traya doctors, personalized hair coaching, customized diet plans, and more. Co-founded by Saloni Anand and Altaf Saiyed, Traya has secured institutional capital from prominent VCs like Fireside Ventures, Kae Capital, and Whiteboard Capital. The company boasts a customer base of over 2.5L+ with a 93% success rate and a significant 30% month-over-month growth. Traya aims to destigmatize hair loss while addressing the emotional and psychological impacts it has on individuals. By integrating Ayurveda, Allopathy, and Nutrition, Traya endeavors to offer a comprehensive solution for hair loss patients, setting itself as a leading brand in the hair care solutions category. The core of Traya's success lies in its diagnostic capabilities. Through a unique platform that analyzes the patient's hair and health history, Traya identifies the root causes of hair fall and delivers tailor-made hair kits directly to the customer's doorstep. Medically-trained hair coaches and proprietary technology ensure that customers are guided through their hair growth journey effectively. As a Brand Activations Manager at Traya, you will be responsible for spearheading the planning and execution of consumer-facing brand experiences. The role demands a passionate individual with a results-driven mindset to create innovative on-ground and digital brand activations that boost visibility, drive engagement, and establish meaningful connections with the target audience. Key Responsibilities: - Develop and implement brand activation strategies in alignment with overall marketing and brand objectives. - Utilize consumer insights to shape activation ideas that resonate with the target demographic. - Collaborate with internal teams and external partners to design and execute impactful campaigns. - Lead the end-to-end planning and execution of various activations such as events, sampling programs, pop-ups, sponsorships, and digital extensions. - Ensure that all activations are on-brand, consumer-centric, and deliver measurable ROI. - Collaborate closely with sales, business, creative, digital, and PR teams to ensure seamless integration and amplification of brand activations. Qualifications: - Bachelor's degree in Marketing, Business, or related field; MBA preferred. - 2-3 years of experience in brand marketing, activations, or experiential marketing, ideally within FMCG, beauty, lifestyle, or retail sectors. - Deep understanding of consumer behavior, events, and brand storytelling. - Proven track record of successfully executing on-ground and digital brand experiences. - Strong project management, negotiation, and communication skills. - Ability to thrive in a fast-paced, cross-functional environment. Key Skills: - Brand storytelling and consumer engagement. - Event management and vendor coordination. - Budget planning and execution. - Creative thinking and attention to detail. - Performance tracking and ROI analysis. - Strong communication and leadership abilities.,

We are currently seeking candidates for the position of Search Analyst for our client J C Penney India. As a Search Analyst, you will be responsible for auditing the overall Search experience onsite for relevancy and assessing the performance of Search. The ideal candidate should have 2 to 4 years of experience and possess strong English communication skills. This position will be based at Manyata Tech Park, Bengaluru, and will follow a Hybrid work model. The salary range for this role is between 20,000 to 40,000. Key Responsibilities: - Collaborate with partner teams to enhance consumer engagement through Search keywords. - Analyze Customer feedback to improve the overall shopping experience on the site. - Coordinate with partners and teams to enhance the Search experience based on specific campaigns and promotions. - Utilize internal and standard tools such as Adobe for report generation. - Share analytical insights at a business level to identify and address areas of improvement. - Contribute to the development and enhancement of Search guidelines and SOPs. - Ensure timely follow-up with Partners and stakeholders to address any concerns and align on strategies. Key Skills: - Strong analytical skills with the ability to audit and assess the Search experience. - Experience working with partner teams to optimize consumer engagement through Search. - Proficiency in analyzing Customer feedback to enhance the overall shopping experience. - Familiarity with internal and standard tools like Adobe for report generation. - Ability to communicate effectively and share insights at a business level. - Proactive approach to identifying opportunities for improvement and implementing solutions. - Strong attention to detail and ability to follow up with partners and stakeholders promptly. If you are interested in this opportunity, please share your resume with us at mohit@algaeservices.co.in or contact us at 95912-98716.,

Pluxee is a global leader in employee benefits and engagement with a presence in 31 countries. Our mission is to assist companies in attracting, engaging, and retaining top talent through a diverse range of solutions in Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits. With the support of cutting-edge technology and over 5,000 dedicated team members, Pluxee serves as a reliable partner in a vast B2B2C network comprising over 500,000 clients, 36 million consumers, and 1.7 million merchants. For more than 45 years, we have operated as a trusted partner, committed to making a positive impact on all stakeholders. This includes driving business growth in local communities, promoting employee wellbeing, and contributing to environmental sustainability. Join us in our journey towards creating a better workplace and a sustainable future. We are currently looking for individuals to fill the following position: Employee Contract Type: Permanent Regular,

Location: Hybrid, India Role Overview: The Performance Marketing Lead will be responsible for developing, executing, and optimizing paid marketing strategies to drive customer acquisition, enhance engagement, and maximize return on ad spend (ROAS). This role will oversee performance marketing efforts across paid search, paid social, programmatic advertising, and display advertising, ensuring data-driven decision-making and alignment with business goals. Key Responsibilities: 1. Develop and Execute Performance Marketing Strategy Create a comprehensive paid marketing strategy that aligns with Mikos business objectives. Drive customer acquisition, engagement, and retention through PPC, paid social, display advertising, and programmatic campaigns. Optimize campaigns for efficiency and scalability across Google Ads, Meta, YouTube, and other advertising platforms. Ensure all campaigns are data-driven, performance-focused, and aligned with growth targets. 2. Campaign Management & Optimization Manage end-to-end execution of search, social, display, and video advertising campaigns. Continuously test and optimize ad creatives, landing pages, bidding strategies, and audience targeting to improve CTR, CVR, and ROAS. Conduct A/B testing to refine messaging and optimize budget allocation. Leverage AI-driven tools and automation for real-time campaign optimization. 3. Performance Analytics & Insights Track and analyze key performance metrics to assess campaign effectiveness and identify growth opportunities. Leverage Google Analytics, Meta Business Suite, and other tracking tools to derive actionable insights. Create and maintain performance dashboards and reports to measure CAC, LTV, ROAS, and overall marketing ROI. Utilize consumer insights, heatmaps, and competitive benchmarking to refine marketing strategies. 4. Cross-Channel Integration & Organic Growth Synergy Ensure paid and organic marketing efforts are aligned for a cohesive omnichannel strategy. Collaborate with the SEO and content teams to improve website conversion rates and enhance customer journey experiences. Work closely with the creative team to develop high-performing ad creatives and compelling marketing messages. 5. Brand Positioning & Consumer Engagement Refine and communicate Mikos brand messaging across all paid marketing channels. Ensure ad copy, visuals, and storytelling align with Mikos mission of AI-driven learning and companionship. Monitor consumer sentiment and market trends to identify new marketing opportunities. 6. Budget Management & ROI Optimization Own the performance marketing budget and ensure efficient allocation to maximize ROI. Identify cost-saving opportunities without compromising on reach and engagement. Continuously refine budget distribution across platforms for optimal results. 7. Agency & Vendor Management Manage relationships with external media agencies, ad networks, and marketing vendors. Ensure campaigns are executed with high quality and align with brand objectives. Regularly evaluate agency performance and optimize partnerships. Qualifications: 7+ years of experience in performance marketing, paid advertising, and digital growth strategies in B2C or D2C brands. Expertise in Google Ads, Meta Ads, YouTube Ads, programmatic advertising, and display advertising. Strong analytical skills with proficiency in Google Analytics, Looker Studio, and performance tracking tools. Experience with A/B testing, conversion rate optimization, and data-driven marketing. Proven ability to scale paid marketing campaigns efficiently across geographies. Experience working with global audiences and multi-country ad campaigns. Strong understanding of brand positioning, audience segmentation, and customer behavior. Bachelor's degree in Marketing, Business, or a related field (Masters preferred). Preferred Qualifications: Hands-on experience with marketing automation tools, AI-driven ad platforms, and programmatic advertising. Experience managing high-growth digital marketing budgets.