39 Consumer Engagement Jobs

Role Overview We are seeking a Product Manager to drive the brand and product strategy for the Skill Development Program . This is a consumer-focused role centered on brand building, consumer insights, and product innovation . Key Responsibilities Market research & data analysis to differentiate the product offering Brand awareness & category management skills Digital marketing understanding & demand creation skills on all social media platforms Experience in working closely with Marketing & Research agencies Ideal Candidate Profile Education: Science/Engineering graduate + MBA (IIM preferred; Preferably from Tier 1 colleges or reputed institutes) Total Work Experience: 7 to 10 years Sales &...

As the Head of Digital Marketing for a large hospital system in India, your role will be crucial in driving digital patient engagement, marketing automation, and digital transformation efforts. You will lead initiatives to enhance patient acquisition, optimize conversion funnels, and improve overall customer experience through various digital channels. Key Responsibilities: - Lead digital marketing initiatives to increase OPD and ER volume via digital channels, ensuring strong funnel conversion. - Enhance patient experience through data-driven engagement strategies on the website, mobile app, and contact center integration. - Develop and execute performance marketing strategies across paid, ...

As a Brand Marketing Executive - Activation at McCain Foods(India) P Ltd, your role will involve supporting the brand team in engaging consumers through on-ground activations and various social & digital media platforms. Your responsibilities will include managing events, overseeing POSM materials, coordinating sampling operations, handling content & creative adaptations, staying updated on trends and analytics, and assisting with system & artwork operations. You will report to the Head of Marketing and work collaboratively with multiple teams in a fast-paced environment. **Key Responsibilities:** - **Events & Activations** - Manage end-to-end execution of consumer events and on-ground activ...

As a Brand Marketing Executive - Activation at McCain Foods(India) P Ltd, your role is crucial in supporting the brand team to drive consumer engagement through on-ground activations and social & digital media platforms. Your coordination skills, attention to detail, and creative thinking will be essential in ensuring flawless execution of brand campaigns across various touchpoints. **Key Responsibilities:** - Manage end-to-end execution of consumer events and on-ground activations, including layouts, stall designs, brand messaging & deployment - Coordinate with vendors, agencies, and internal stakeholders for seamless, high-quality delivery - Oversee creative adaptations and language transl...

As a Trade Marketing Manager, your role will involve leading the development and execution of trade strategies across General Trade (GT) and Modern Trade (MT) channels. You will play a crucial part in driving in-store visibility, retail activation, and brand performance in highly competitive retail environments. Your expertise as a cross-functional leader will be essential in aligning sales and marketing efforts with on-ground execution. Key Responsibilities: - **Strategic Planning:** - Develop and implement regional trade marketing plans aligned with national brand strategy and sales objectives. - Identify region-specific opportunities and customize campaigns to suit local retail dynamics. ...

As a Brand Executive in our marketing team, you will play a crucial role in launching our branded sugar and jaggery products. Your responsibilities will include consumer interactions, digital and BTL marketing execution, agency coordination, and launch planning. The ideal candidate for this role should have hands-on experience in BTL activations or digital marketing and feel comfortable managing multiple marketing initiatives simultaneously. Key Responsibilities: - Consumer Engagement & Insights - Conduct 5-6 consumer interactions each month to gather insights for refining marketing strategies. - Respond to consumer complaints/feedback on quality and other parameters. - Digital & Social Medi...

You will be responsible for developing, executing, and overseeing brand strategies to enhance awareness, drive growth, and build strong equity in the marketplace. This is a key, cross-functional role that collaborates with sales, product development, and digital teams. - Develop and implement brand strategies to establish a strong market presence and equity. - Conduct market research and analyze trends, consumer insights, and competitors to identify opportunities. - Define brand positioning, messaging, and value proposition across all channels. - Plan, execute, and track 360 marketing campaigns (ATL, BTL, digital, retail). - Lead new product launches and go-to-market strategies, coordinating...

As a dynamic Social Media Content Creator, your role involves producing engaging content that aligns with the brand's voice and tone while staying abreast of the latest social media trends. Your deep interest in current social media trends and hands-on experience in SEO will be key to your success in this position. **Key Responsibilities:** - Maximize consumer engagement with marketing content - Research and transform content ideas into videos, images, infographics, and text captions - Create various forms of social media content such as text captions, videos, and images suitable for platforms like Twitter, Facebook, Instagram, Pinterest, and YouTube - Publish posts as per the established so...

Job Title : Manager Consumer Activation Purpose of the Job : To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility: 1. Enable consumer product trial, sampling and engagement 2. Disseminate key product benefits by creating interesting activation programs 3. Bring alive the brand experience for the consumer by ensuring design & implementation of activation programs in line with brand guidelines, within the stipulated time, at optimal cost and superior to competition. Key Result Areas: Quality of implementation of consumer programs for each brand in multiple geography Delight the consumer at every touchpoi...

As an Event Manager, you will be responsible for planning, organizing, and executing events from start to finish. This includes overseeing logistics, coordinating with social media, organizing communication, selling space and sponsorships for events such as International Concerts, DJ events, Brand Promotions, Launches, etc. Key Responsibilities: - Plan, organize, and execute events from start to finish - Oversee logistics and coordination with social media - Organize communication and selling of space and sponsorships - Manage event promotion through social media - Research the impact of social media marketing on luxury fashion brands - Analyze consumer engagement, brand perception, and digi...

As a Marketing & Branding Manager at Jolly Group of Companies, you will play a crucial role in expanding our presence in the high-potential Nutrition and Wellness market. Your strategic mindset and expertise will be key in developing a powerful brand that resonates with our audience. **Key Responsibilities:** - Build and execute brand strategy, positioning, and go-to-market plans for nutrition products - Analyse market trends, develop compelling campaigns, and drive consumer engagement - Lead cross-functional teams and manage product launches - Oversee influencer marketing, media planning, and PR initiatives - Plan and execute 360 marketing across digital, e-commerce, and retail channels - L...

Key Responsibilities: Own end-to-end brand strategy, positioning, and category expansion plans. Lead ATL, BTL & digital marketing campaigns to drive market penetration and brand recall. Partner with sales, product, R&D and business leadership to launch and scale new products. Leverage consumer insights, market research & competitive intelligence to shape brand strategy. Build and manage agency, media, influencer & retail marketing partnerships. Drive strong ROI and impact across advertising, trade promotions, and brand activations. Lead a high-performing marketing team with a strong culture of innovation and execution. Ideal Candidate Profile: 10+ years of brand & marketing leadership experi...

As a Marketing & Sales Lead with 2-5 years of experience in FMCG, your role will involve the following responsibilities: - Ideate, plan, and execute integrated marketing campaigns - Develop and manage B2B and B2C sales strategies - Handle client servicing and key account management - Drive brand visibility and consumer engagement - Collaborate on product positioning and go-to-market plans To excel in this role, you should possess: - FMCG experience (mandatory) - Strong understanding of consumer behavior and market dynamics - Excellent communication and relationship-building skills - Self-starter with a hands-on approach to execution - Passionate about sustainability and purpose-driven brands...

You will be responsible for elevating brand presence at retail touchpoints through impactful visual merchandising, promotions, and consumer engagement. Your primary role will involve driving brand consistency, sales, and consumer loyalty across your territory. - Design and implement brand-compliant displays, point-of-sale materials, signage, and in-store branding assets. - Ensure planogram accuracy, visual continuity, and consistency of brand elements across counters. - Refresh displays frequently to support seasonal themes, launches, and marketing campaigns. - Lead execution of promotional campaigns (e.g., new launches, limited editions, festive offers) at retail outlets. - Coordinate with ...

You are being offered a role as Sales Head - Retail (GT/MT) at The Wellness Shop, one of India's fastest-growing premium skincare brands. Your primary responsibility will be to lead the pan-India offline expansion, including P&L ownership, distributor & super stockist management, and leading a team of field sales reps and Beauty Advisors (BAs). **Key Responsibilities:** - Develop and implement a strong GT & MT retail strategy for skincare & wellness categories - Take full P&L responsibility for the retail business, including revenue, margins, and ROI - Appoint and manage a network of super stockists, distributors, and retail partners across regions - Drive sales through primary, secondary, a...

Role Overview: As the Director of CX & Operations at a trail-blazing Consumer Internet company, you will be at the forefront of shaping the consumer experience. Your role will involve leading a large operations team focused on consumer engagement and mission fulfillment, with a tech-first approach. This high-impact position requires a strategic mindset, excellent execution skills, and strong leadership qualities. You will also play a critical role in driving the company's AI-first strategy and execution. Key Responsibilities: - Fully responsible for all consumer missions, ensuring the highest levels of consumer service - Lead a team responsible for receiving and fulfilling missions from star...

As a Brand Activations Manager at Traya, you will play a crucial role in planning and executing consumer-facing brand experiences. Your main focus will be on creating innovative on-ground and digital brand activations that enhance visibility, drive engagement, and establish meaningful connections with the target audience. **Key Responsibilities:** - Develop and implement brand activation strategies in line with overall marketing and brand objectives. - Use consumer insights to shape activation ideas that resonate with the target demographic. - Work collaboratively with internal teams and external partners to design and execute impactful campaigns. - Lead the end-to-end planning and execution...

As a Solution Architect within the IT&D team at Reckitt, your role is crucial in driving solution design activities for the IT Manufacturing product teams. You will utilize your technical expertise to design, architect, develop, and document Manufacturing IT solutions that address complex challenges across various projects involving Factory Network, Azure, and SaaS platforms. Your responsibilities include: - Leading technical discussions on Technical Architecture and ensuring consensus among stakeholders, including vendors - Creating Technical Architecture Specification Documents based on inputs from Factory network, Cloud, Product, and Integration Teams - Providing technical architecture co...

Role Overview: As an Brand Management Intern at IDDA, you will be responsible for supporting the brand communications team in various tasks related to brand management and marketing. Your role will involve engaging with healthcare practitioners, maintaining records, and assisting in business development activities. By working closely with the team, you will contribute to enhancing the brand's digital presence and connecting with the target audience effectively. Key Responsibilities: - Engage healthcare practitioners through cold calls to introduce the company's program - Deliver communications via email marketing to promote brand awareness - Follow up with doctors regularly to maintain relat...

As the Head of Digital Marketing for a large hospital system in India, your primary responsibility will be to lead the digital marketing efforts to enhance patient engagement, marketing automation, and consumer-centric digital transformation throughout the organization. Your focus will be on utilizing digital channels effectively to increase patient acquisition, optimize conversion funnels, and elevate the overall customer experience. Key Responsibilities: - Lead digital marketing initiatives to drive OPD and ER volume through digital channels, ensuring robust funnel conversion. - Enhance patient experience by implementing data-driven engagement strategies across the website, mobile app, and...

The key responsibilities of this role include implementing and executing the marketing strategy for the state in alignment with the business's share and volume objectives. You will be required to develop and execute a merchandising strategy for the market in collaboration with the Marketing and Sales Team across the complete product and brand portfolio. Utilize your creative flair to design impactful brand activation campaigns to introduce new products and enhance the image of existing brands. It is essential to ensure the efficient utilization of the marketing budget and make necessary adjustments as needed. Maintain brand visibility and market prominence while driving campaigns in coordina...

As a Senior Manager Marketing at our company based in Mumbai, you will be responsible for leading and executing high-impact marketing initiatives. With over 10 years of experience in marketing, including campaign execution, BTL marketing, and digital monetisation, you will play a crucial role in driving brand campaigns, on-ground IPs, and BTL activities. Your key responsibilities will include planning and launching multi-channel product and brand campaigns, coordinating with cross-functional teams to align messaging, and optimizing campaign performance for maximum impact. You will also lead the execution of on-ground IPs and branded events, ensuring alignment with brand goals and delivering ...

You will be joining ODOD Enterprises Private Limited, a manufacturer, marketer, and distributor of premium Indian food products, as a Business Development Manager. The company maintains strict control over its entire supply chain, ensuring top-notch quality and a strong brand presence in the market. As ODOD Enterprises expands its reach globally, we are seeking a dynamic individual to spearhead our sales, distribution, and retail efforts across new markets. This role goes beyond traditional sales responsibilities and focuses on building and growing the business. Working closely with the CEO, you will be instrumental in establishing new markets, setting up distribution networks, retail stalls...

We are looking for a Brand Executive to join our marketing team and play a crucial role in the launch of our branded sugar and jaggery products. This role involves consumer interactions, digital and BTL marketing execution, agency coordination, and launch planning. The ideal candidate should have hands-on experience in BTL activations or digital marketing and be comfortable managing multiple marketing initiatives simultaneously. Key Responsibilities: Consumer Engagement & Insights Conduct 5-6 consumer interactions each month and gather insights for refining marketing strategies. Respond to consumer complaints/feedback on quality and other parameters. Digital & Social Media Management Work cl...

As an Online Business Lead (Growth & Experience) at Mookuthi, a lifestyle brand based in Chennai, Tamil Nadu, you will play a crucial role in driving growth and enhancing the consumer experience for the brand. Your responsibilities will involve various day-to-day tasks that contribute to the overall success of the brand. To excel in this role, you should have a strong background or a genuine interest in digital marketing, content marketing, fashion, lifestyle, data analysis, online cataloguing, consumer interaction, and UI/UX design. Your ability to collaborate effectively with cross-functional teams to generate innovative ideas and bring them to life will be essential for success in this po...