Job
Description
As a VP-Marketing and Branding, you will lead the marketing efforts to drive brand awareness, generate demand, and accelerate revenue growth for the company. Your role will involve spearheading the development and deployment of marketing materials and providing client insights for precise, targeted marketing initiatives. Additionally, you will play a key role in developing and executing strategic marketing plans to establish the company as a market leader in automotive software solutions. Key Responsibilities: - Develop and oversee the company's brand strategy to ensure a consistent and compelling brand message across all marketing channels. - Create and execute comprehensive marketing plans, including market research, target audience segmentation, and budget allocation. - Establish a unique and compelling brand position in the market to differentiate the company from competitors. - Lead successful marketing campaigns, including digital marketing, public relations, content marketing, and events, to reach target audiences and drive lead generation. - Define key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives and campaigns. - Plan and execute product launches, including defining launch timelines, messaging, and promotional activities. - Manage and mentor a team of marketing professionals to ensure optimal performance. - Track and analyze marketing performance metrics to measure ROI and identify areas for improvement. - Provide marketing support to the sales team through sales collateral, training materials, and customer insights. - Develop brand awareness campaigns, PR initiatives, and thought leadership content to enhance the company's reputation and visibility in the market. - Monitor industry events and media for trends that impact marketing strategies. Minimum Qualifications: - 10 years of proven experience in marketing leadership roles, with a focus on software products or technology solutions, preferably within the automotive industry. - Deep understanding of the automotive market, industry trends, and competitive landscape. - Strong strategic planning and execution skills to develop effective marketing strategies. - Excellent leadership, communication, and interpersonal skills to collaborate cross-functionally and influence stakeholders. - Experience in product launches, brand development, and customer engagement strategies. - Proficiency in marketing analytics, metrics tracking, and performance optimization. - Knowledge of digital marketing tools and platforms, including CRM systems, marketing automation, and analytics tools. - Proven track record of successful marketing campaigns. - Strong understanding of digital marketing channels and strategies. - Analytical and problem-solving abilities. - Experience in managing and leading marketing teams.,
