Product Launch Manager

As a Product Marketing & Research Manager at our company, your role will involve leading product strategy, market research, and go-to-market execution for our electronics product line. You will be responsible for conducting market research, customer interviews, and competitive analysis to identify trends and opportunities. Additionally, you will define product requirements, collaborate with R&D and engineering teams, develop go-to-market strategies, and lead product launches. Crafting product messaging and positioning for B2B and B2C audiences, creating marketing collateral, sales tools, and promotional content, analyzing campaign performance, and collaborating with cross-functional teams are also key responsibilities. Qualifications required for this role include a Bachelor's degree in Electronics, Marketing, Business, or related field (Masters preferred), along with 4-8 years of experience in product marketing, product management, or market research in the electronics industry. You should have a strong understanding of electronics products, lifecycles, and customer behavior, along with proficiency in tools like Google Analytics, CRM systems, and survey platforms. Excellent communication, analytical, and project management skills are essential. Preferred skills include experience with consumer electronics, IoT, or electronic components, familiarity with agile product development and UX research, knowledge of SEO/SEM and digital marketing platforms, and the ability to translate technical features into customer-centric benefits. In addition to the challenging and rewarding work you will undertake, we offer you the opportunity to work on cutting-edge electronics products in a collaborative and innovation-driven work environment. Competitive salary, performance bonuses, and career growth opportunities are also part of the package.,