About the Role: We're seeking an experienced Amazon Performance Marketing professional to lead our US market expansion and drive profitable growth through strategic advertising and optimization. Key Responsibilities: Manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) Optimize product listings with keywords, and analyze sales data to improve conversions Monitor performance metrics (e.g., ROI, CPA, ROAS, ACoS) Develop and execute Amazon SEO strategies Manage advertising budgets and forecast performance Analyze competitor strategies and market trends A/B test product listings, images, and ad creative Coordinate with Amazon account management and logistics teams Report on KPIs and provide actionable insights Requirements: 3-5+ years Amazon advertising experience (US marketplace) Proven track record managing $20k+ monthly ad spend Expert knowledge of Amazon Seller Central/Vendor Central Experience with tools like Helium 10, Jungle Scout, AMZScout Strong analytical skills and data-driven approach Experience with card games/toys/consumer products (preferred) US market knowledge and timezone availability
Position Summary We are seeking a dynamic and creative Brand Marketing Associate to join our marketing team. This role is perfect for an early-career professional passionate about building and growing brands across both digital and traditional marketing channels. You&aposll play a key role in developing and executing comprehensive marketing strategies that drive brand awareness, engagement, and growth. Key Responsibilities Brand Strategy & Development Support the development and execution of brand marketing strategies that align with business objectives Assist in maintaining brand consistency across all marketing touchpoints and communications Conduct market research and competitor analysis to identify brand positioning opportunities Help develop brand guidelines and ensure adherence across all marketing materials Digital Marketing Manage and grow social media presence across multiple platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) Create engaging content for digital channels including graphics, videos, and written copy Execute email marketing campaigns and analyze performance metrics Support SEO/SEM initiatives and website content optimization Monitor online brand reputation and engage with customers on digital platforms Traditional Marketing Assist in planning and executing offline marketing campaigns (print, radio, events, etc.) Coordinate with vendors for promotional materials, signage, and branded merchandise Support event marketing including trade shows, pop-ups, and community events Help manage public relations efforts and media outreach Analytics & Reporting Track and analyze marketing campaign performance across all channels Prepare monthly reports on brand awareness metrics, engagement rates, and ROI Use data insights to optimize future marketing strategies and tactics Monitor brand sentiment and customer feedback across various touchpoints Cross-functional Collaboration Work closely with sales, product, and customer service teams to ensure brand alignment Coordinate with external agencies, freelancers, and vendors Support internal communications and employee brand engagement initiatives Required Qualifications Bachelor&aposs degree in Marketing, Communications, Business, or related field 1-3 years of experience in marketing, communications, or related field Strong understanding of digital marketing platforms and social media Excellent written and verbal communication skills Proficiency in design software (Canva, Adobe Creative Suite) preferred Experience with marketing analytics tools (Google Analytics, social media insights, etc.) Creative mindset with strong attention to detail Ability to manage multiple projects and meet deadlines in a fast-paced environment Show more Show less
As a Creative Marketing Specialist for Games & Toys at Binca Games, you will be an integral part of a dynamic startup that is revolutionizing the games and toys industry with innovative, fun, and engaging products. Your role will involve leading the marketing strategy and execution for our games and toys portfolio, with a focus on product launches, creative campaigns, and brand presence in India and the US. Your key responsibilities will include developing and executing innovative marketing strategies tailored to the Indian and US markets, designing out-of-the-box marketing campaigns across various channels, planning and managing product launches, collaborating on content creation, conducting market research, building partnerships, managing budgets creatively, analyzing campaign performance, and contributing to brand building efforts. To excel in this role, you should have a Bachelor's degree in Marketing, Communications, Business, or a related field, along with at least 3 years of marketing experience in consumer goods, games, toys, or entertainment industries. You should possess exceptional creativity, the ability to work in a startup environment with limited resources, strong understanding of the Indian and US markets, proficiency in digital marketing tools and content creation, excellent communication skills, and a data-driven mindset. Nice-to-have qualifications include experience with influencer marketing, familiarity with e-commerce platforms, knowledge of low-cost marketing tactics, and basic graphic design or video editing skills. By joining Binca Games, you will have the opportunity to work in a passionate and creative startup environment, make a big impact with your ideas, enjoy a flexible work environment, and contribute to exciting product launches in India and the US. To apply for this position, please submit your resume, a brief cover letter highlighting your most creative marketing idea for a game or toy, and any relevant portfolio or work samples to info@bincainc.com. Share with us how you would launch a new toy in India or the US with a limited budget, showcasing your creativity and strategic thinking.,
Position Summary We are seeking a dynamic and creative Brand Marketing Associate to join our marketing team. This role is perfect for an early-career professional passionate about building and growing brands across both digital and traditional marketing channels. You'll play a key role in developing and executing comprehensive marketing strategies that drive brand awareness, engagement, and growth. Key Responsibilities Brand Strategy & Development Support the development and execution of brand marketing strategies that align with business objectives Assist in maintaining brand consistency across all marketing touchpoints and communications Conduct market research and competitor analysis to identify brand positioning opportunities Help develop brand guidelines and ensure adherence across all marketing materials Digital Marketing Manage and grow social media presence across multiple platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) Create engaging content for digital channels including graphics, videos, and written copy Execute email marketing campaigns and analyze performance metrics Support SEO/SEM initiatives and website content optimization Monitor online brand reputation and engage with customers on digital platforms Traditional Marketing Assist in planning and executing offline marketing campaigns (print, radio, events, etc.) Coordinate with vendors for promotional materials, signage, and branded merchandise Support event marketing including trade shows, pop-ups, and community events Help manage public relations efforts and media outreach Analytics & Reporting Track and analyze marketing campaign performance across all channels Prepare monthly reports on brand awareness metrics, engagement rates, and ROI Use data insights to optimize future marketing strategies and tactics Monitor brand sentiment and customer feedback across various touchpoints Cross-functional Collaboration Work closely with sales, product, and customer service teams to ensure brand alignment Coordinate with external agencies, freelancers, and vendors Support internal communications and employee brand engagement initiatives Required Qualifications Bachelor's degree in Marketing, Communications, Business, or related field 1-3 years of experience in marketing, communications, or related field Strong understanding of digital marketing platforms and social media Excellent written and verbal communication skills Proficiency in design software (Canva, Adobe Creative Suite) preferred Experience with marketing analytics tools (Google Analytics, social media insights, etc.) Creative mindset with strong attention to detail Ability to manage multiple projects and meet deadlines in a fast-paced environment