Brand Marketing Associate

We are seeking a dynamic and creative Brand Marketing Associate to join our marketing team. This role is perfect for an early-career professional passionate about building and growing brands across both digital and traditional marketing channels. You'll play a key role in developing and executing comprehensive marketing strategies that drive brand awareness, engagement, and growth.

• Support the development and execution of brand marketing strategies that align with business objectives
• Assist in maintaining brand consistency across all marketing touchpoints and communications
• Conduct market research and competitor analysis to identify brand positioning opportunities
• Help develop brand guidelines and ensure adherence across all marketing materials

• Manage and grow social media presence across multiple platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)
• Create engaging content for digital channels including graphics, videos, and written copy
• Execute email marketing campaigns and analyze performance metrics
• Support SEO/SEM initiatives and website content optimization
• Monitor online brand reputation and engage with customers on digital platforms

• Assist in planning and executing offline marketing campaigns (print, radio, events, etc.)
• Coordinate with vendors for promotional materials, signage, and branded merchandise
• Support event marketing including trade shows, pop-ups, and community events
• Help manage public relations efforts and media outreach

• Track and analyze marketing campaign performance across all channels
• Prepare monthly reports on brand awareness metrics, engagement rates, and ROI
• Use data insights to optimize future marketing strategies and tactics
• Monitor brand sentiment and customer feedback across various touchpoints

• Work closely with sales, product, and customer service teams to ensure brand alignment
• Coordinate with external agencies, freelancers, and vendors
• Support internal communications and employee brand engagement initiatives

• Bachelor's degree in Marketing, Communications, Business, or related field
• 1-3 years of experience in marketing, communications, or related field
• Strong understanding of digital marketing platforms and social media
• Excellent written and verbal communication skills
• Proficiency in design software (Canva, Adobe Creative Suite) preferred
• Experience with marketing analytics tools (Google Analytics, social media insights, etc.)
• Creative mindset with strong attention to detail
• Ability to manage multiple projects and meet deadlines in a fast-paced environment