Brand Marketing Associate

Brand Marketing Associate – Shape a Brand That Matters

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Who are we?

NUUK is an award-winning, design-first home appliance brand for New India. We’re challengers of the ordinary, outsiders who question conventional wisdom and operators who can’t stop thinking BIG.

Why? Because we believe appliances don’t have to be the snooze-fest they’ve become. NUUK is the shake-up our industry desperately needed — design-first, high-performance and built for today’s India.

The spark started at Stanford’s Design School, where our founders immersed themselves in world-class design thinking. With a team of engineers, design thinkers and product nerds, we build appliances that New India actually needs, wants and deserves.

We’re empathy-led, insights-obsessed and speed is basically our love language. That means we combine the latest in tech + AI with old-school curiosity about real people, their needs and their lifestyles.

And it’s working: in just a year, 200K+ homes have leveled up their nooks and corners with NUUK. We’ve been crowned with India’s Best Design Award 2025 and BW Future of Design Award 2025, making us one of the fastest-growing D2C brands in the country.

As we like to say: Design First. Function Always. 🚀

Learn more about us: nuuk.in

Follow our journey: @mynuuk

What you’ll do

Campaign Planning

• Own and execute campaigns for new product launches and seasonal campaigns, ensuring every launch feels like a cultural moment.
• Build playbooks that connect the dots across consumer insights, positioning and performance.

Product Messaging

• Define and sharpen NUUK’s messaging across categories, ensuring clarity and consistency in every consumer touchpoint
• Translate consumer insights into briefs that inspire high-quality execution across channels.
• Craft messaging frameworks for products, from fans to juicers to vacuums, that balance functional superiority with emotional resonance.

Content Marketing

• Partner closely with the performance marketing team to drive funnel-based campaigns (TOF → BOF) that convert.
• Oversee product content marketing: SEO-driven blogs, newsletters, comparison charts, demos, and thought-leadership content that educates while selling.
• Build creative narrative arcs for always-on content, seasonal storytelling and campaign bursts.

Cross-Functional Collaboration

• Work hand-in-hand with product, consumer insights, creative, design, content and performance teams to ship thumb-stopping assets across static, video and 3D.

Brand Health & Growth Metrics

• Track brand health, category share, and campaign impact using data and consumer insights.
• Continuously refine playbooks and iterate on strategy to push the brand forward at speed.

Who are you?

Strategic Marketer

• 3–4 years of experience shaping brands, ideally in D2C, lifestyle or consumer tech.
• Proven ability to build narratives that balance aspiration with conversion.

Consumer-Obsessed

• Sharp on insights, culture and consumer behavior.
• Naturally curious about how New India thinks, shops and aspires.

Natural Leader

• Experienced at managing agencies, partners and cross-functional teams.
• Collaborative, decisive and not afraid to challenge conventional thinking.

Content & Culture Native

• Understands the intersection of content, culture and commerce.
• Has an eye for spotting trends early and shaping them into long-term brand impact.

What’s in it for you?

• Career-Defining Role:

  Build a high-growth brand from the ground up.

• Big Impact:

  Work at the intersection of culture, commerce and design.

• Team & Culture

  : Join a young, ambitious crew with global vision.

• Perks:

  Competitive pay, fast learning and an office that runs on creativity (and coffee).

At NUUK, we're on a mission to make appliances great again. If you're ready to create campaigns that redefine the industry, apply now and let's build something extraordinary together!

Nuuk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.