Brand Marketing Associate

Job Title: Brand Marketing Associate

Location: Chennai

Number of Openings:

Years of Experience: 1 to 3

Budget: 5 LPA

About GUVI:

GUVI HCL is a leading EdTech company incubated by IIT Madras and IIM Ahmedabad, and acquired by the HCL Group in 2022. Since 2014, we’ve been committed to making technology learning accessible through industry-relevant training in multiple Indian languages. Our mission is to bridge the employability gap by empowering learners with practical tech skills across India. 

Key Responsibilities:

●  Own all Tamil communication across branding, growth, and event campaigns—from concept to delivery.

● Develop scripts and dialogues for brand films, ad films, digital videos, and influencer-led content in Tamil.

●  Write and localize Tamil content for brand campaigns, banners, social media posts (non-performance), landing pages, emailers, and video messaging.

● Create Tamil messaging for event promotions, invites, stage scripts, announcements, and engagement activities.

●  Collaborate with brand, creative, and event teams to ensure Tamil communication reflects the correct tone, clarity, and cultural relevance.  

● Review, edit, and quality-check all Tamil content produced by internal teams or external partners.  

● Understand audience insights from the Tamil-speaking market and shape communication accordingly.  

●  Ensure brand consistency across all Tamil communication touchpoints.  

Required Qualifications & Skills:

● Native-level fluency in written and spoken Tamil.

● Strong ability to write crisp, engaging, and culturally resonant Tamil copy.

● Experience in scriptwriting, content writing, or brand communication in Tamil.

● Understanding of brand storytelling and communication frameworks.

● Ability to work cross-functionally and provide clear briefs and feedback.

● Attention to detail and strong brand alignment.

● Basic proficiency in English for internal coordination.  

Good to Have:

● Experience writing for ad films or promotional videos.

● Familiarity with youth-oriented or education/tech brands.

● Ability to ideate and contribute to creative concepts.