Brand Marketing Associate

Role Overview: You will be joining NUUK, an award-winning design-first home appliance brand for New India, as a Brand Marketing Associate. NUUK is known for challenging the ordinary and creating high-performance appliances designed for today's India. Your role will be crucial in shaping the brand's messaging, content marketing strategies, and overall brand health and growth metrics. Key Responsibilities: - Own and execute campaigns for new product launches and seasonal campaigns, ensuring each launch feels like a cultural moment. - Define and sharpen NUUK's messaging across categories, ensuring clarity and consistency in every consumer touchpoint. - Partner closely with the performance marketing team to drive funnel-based campaigns that convert. - Work hand-in-hand with product, consumer insights, creative, design, content, and performance teams to create thumb-stopping assets. - Track brand health, category share, and campaign impact using data and consumer insights. Qualifications Required: - 3 to 5 years of experience shaping brands, ideally in D2C, lifestyle, or consumer tech. - Sharp on insights, culture, and consumer behavior with a curiosity about how New India thinks, shops, and aspires. - Experienced at managing agencies, partners, and cross-functional teams. - Understands the intersection of content, culture, and commerce, with an eye for spotting trends early and shaping them into long-term brand impact. Additional Company Details: NUUK is on a mission to make appliances great again by combining the latest in tech and AI with a deep understanding of real people's needs and lifestyles. The company has received recognition with awards such as Indias Best Design Award 2025 and BW Future of Design Award 2025. NUUK celebrates diversity and is committed to creating an inclusive environment for all employees. Join NUUK and be part of a young, ambitious crew with a global vision.,