Brand Marketing Associate

As a member of the Growth & Marketing team at our company, you will play a crucial role in shaping the brand strategy and executing impactful campaigns to drive brand awareness and growth. Here is a breakdown of what you can expect in this role: Role Overview: You will be responsible for leading full-funnel brand campaigns, including ATL, digital, retail, and experiential initiatives. This involves translating brand positioning into visual, sonic, and storytelling elements that resonate with our target audience. Additionally, you will own campaign planning calendars, collaborate with designers and agency partners, and ensure message-market fit. Key Responsibilities: - Lead end-to-end brand campaigns, from ideation to execution - Develop distinct visual, sonic, and storytelling codes based on brand positioning - Manage campaign planning calendars for national launches, festivals, and hyperlocal pushes - Collaborate with designers and agency partners to ensure alignment with brand objectives - Build frameworks to scientifically test messaging, creatives, and media formats - Co-own brand health metrics such as Brand Searches, NPS, SOV, and consideration - Work with performance teams to align brand-building efforts with growth KPIs - Plan and manage offline + digital media budgets, including OOH and programmatic buys - Lead location-wise ATL/BTL planning using data insights - Evaluate media effectiveness and optimize spend efficiency through negotiations with media owners and agencies Qualifications Required: - Minimum of 2 years of relevant brand marketing experience in a startup or challenger brand - Proven track record of high-impact campaigns across various formats - Strategic thinker with hands-on execution capabilities - Comfortable with data analysis for making informed decisions - Experience in consumer tech, mobility, D2C, or lifestyle categories is a plus,