Trade Marketing

As a Trade Marketing professional, your role involves developing and executing trade marketing strategies to enhance brand visibility and sales across retail and distribution channels. Your key responsibilities will include: - Planning and implementing trade schemes, promotional campaigns, and merchandising activities to support sales objectives. - Ensuring effective deployment of POSM and brand assets at outlets for maximum visibility. - Coordinating with distributors, retailers, and the sales team to drive trade promotions and activations. - Monitoring competitor activities, market trends, and scheme effectiveness to provide actionable insights. - Managing inventory and utilization of promotional materials within allocated budgets. - Preparing MIS and performance reports to evaluate ROI of trade marketing initiatives. It is preferred that you have prior experience in the Beverages or Alcoholic beverage industry to be successful in this role.,