4 Pos Materials Jobs

As the Trade Marketing & BTL Executive in the assigned geography, you will have direct responsibility for the proper implementation of all Trade Marketing & BTL activities. Your key responsibilities will include identifying the appropriate trade marketing and BTL activities, translating brand plans into implementation strategies, and focusing on developing these activities in weak and moderate markets. You will also be responsible for selecting the right outlets for trade marketing activities, such as dealer board branding, in-shop branding, retailer meets, and retailer engagement activities. Additionally, you will ensure the selection of suitable BTL activities for the target group, which may include women marathons, RWA events, joggers park activities, and in-shop consumer sampling. It will be essential for you to measure the ROI for every activity conducted, ensure the proper printing and fabrication of collaterals and POS materials, and drive visibility and merchandising at the point of sale. You will also oversee consumer sampling through sales promoters at POS and POA, and coordinate with agencies to plan, execute, and implement trade marketing and BTL activities. Monitoring and tracking all activities on a monthly and quarterly basis will be a crucial part of your role. To succeed in this position, you must be willing to travel 10-12 days per month, have a strong vendor and agency network, be under 35 years of age, hold a graduate degree, and possess fluency in the local language. You will report to the Senior Manager and be based in Vijayawada. If you meet the requirements and are ready to take on this challenging role, we look forward to receiving your application.,

You will have direct responsibility for the proper implementation of all Trade Marketing & BTL activities in the assigned geography. Your key responsibilities will include identifying the right trade marketing/BTL activities and recommending them to the headquarters for approval. You will be translating brand plans into implementation strategies and focusing on developing trade marketing activities & BTL in weak and moderate markets. Ensuring the right outlet selection for trade marketing activities including dealer board branding, in-shop branding, retailer meets, and retailer engagement activities will be crucial. You will also be responsible for selecting the right kind of BTL activities for the target group, such as women marathons, RWA events, joggers park activities, and in-shop consumer sampling. Evaluating the ROI for every conducted activity, ensuring proper printing/fabrication of collaterals/POS materials, and driving visibility/merchandising at POS will be part of your role. Coordinating with agencies to plan, execute, and implement trade marketing/BTL activities will be essential, along with closely monitoring and tracking all activities on a monthly/quarterly basis. In this role, you should be willing to travel 10-12 days per month. The ideal candidate will have a vendor/agency network under 35 years of age, be a graduate, and must have proficiency in the local language. Reporting to the Senior Manager, the location of this position is Ernakulam. The desired experience for this role is 3-5 years, and fluency in English along with knowledge of the local language is necessary for effective communication and execution of tasks.,

Job Description: You will be responsible for creating and implementing brand strategies for Bonita, including ATL and BTL communication strategies, brand promotion strategies, and brand positioning strategies. Your role will involve developing marketing policies for effective brand promotion, identifying and managing brand partners for communication objectives, and coordinating with the PR agency to ensure effective PR communication. You will manage all marketing activities for the brand, devise innovative methods for brand recognition, handle social media content and online PR, and create POS materials and displays with end-to-end responsibility. Additionally, you will oversee brand materials like catalogues, fliers, promotional material, e-mailers, and co-promotions, and ensure proper display of products and branding materials at dealer showrooms nationwide. Desired Candidate Profile: We are looking for a self-starter who is smart, confident, and intelligent, capable of working independently without supervision. You should be result-oriented, able to work under tight deadlines and pressure, and possess an MBA or graduate degree.,

You will be responsible for creating and implementing brand strategies, including ATL and BTL Communication Strategies, Brand Promotion strategies, and Brand Positioning Strategies. In this role, you will need to develop marketing policies for the brand and work on creating awareness about the product range and category that the brand represents. Your duties will include identifying and finalizing brand partners for communication, managing PR agencies for effective communication, and overseeing all marketing activities for the brand. You will need to come up with innovative methods to enhance brand recognition, manage social media content, and online PR efforts for the brand and company. Additionally, you will be tasked with creating POS materials and displays, managing all brand materials such as catalogues, fliers, promotional materials, and co-promotions. It will be your responsibility to ensure proper product display, branding material availability, and marketing collateral at dealer showrooms across India. The ideal candidate for this role should be a self-starter, smart, confident, and capable of working independently under tight deadlines and pressure. A result-oriented approach and the ability to work effectively without supervision are essential. Qualifications required for this position include an MBA or Graduate degree with 3 to 5 years of relevant experience.,