Trade Marketing

Job Description: As a Trade Marketing Manager, you will be responsible for leading trade marketing initiatives to enhance brand visibility and drive sales growth across various markets. Your role will involve planning and executing trade shows, dealer meets, and channel events, as well as coordinating new product launches in collaboration with the sales and marketing teams. Additionally, you will be tasked with developing and managing trade schemes to boost primary and secondary sales, overseeing both Above-the-Line and Below-the-Line marketing campaigns, and working closely with sales teams to gain insights into market needs and consumer behavior. Key Responsibilities: - Plan and execute trade shows, dealer meets, and channel events. - Lead new product launch activities in coordination with sales and marketing teams. - Develop and manage trade schemes to drive primary and secondary sales. - Oversee ATL (Above-the-Line) and BTL (Below-the-Line) marketing campaigns. - Collaborate with sales teams to understand market needs and consumer insights. - Monitor ROI and performance of trade marketing activities. - Work closely with distributors and channel partners to enhance brand presence. Requirements: - MBA in Marketing with 10-15 years of experience in trade marketing. - Strong understanding of retail and distribution channels. - Proven experience in organizing trade events and product launches. - Excellent communication, planning, and team leadership skills. - Willingness to travel as required. If you possess the required qualifications and experience and are passionate about driving trade marketing strategies to achieve business objectives, we invite you to join our team as a Trade Marketing Manager in Coimbatore.,