Job Description

Digital Advertising Campaigns: Plan, execute, and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and more. Keyword Research: Conduct thorough keyword research to identify opportunities and trends to improve campaign performance. Budget Management: Manage and allocate advertising budgets effectively to achieve campaign objectives while maintaining cost efficiency. A/B Testing: Set up and run A/B tests to optimize ad creatives, landing pages, and other campaign elements. Cross-functional Collaboration: Collaborate with other teams, including content, SEO, and analytics, to ensure a holistic approach to marketing. On-Page Optimization: Optimize website content, meta titles, meta descriptions, headers, and other on-page elements to improve search engine rankings. Content Strategy: Collaborate with content creators to develop SEO-focused content strategies that align with target keywords and user intent. Link Building: Develop and execute effective link-building strategies to acquire high-quality backlinks and improve domain authority. SEO Tools: Utilize SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush) to monitor and analyze website performance.