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Walkaroo International
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Trade Marketing

Trade Marketing

Walkaroo International

10 - 15 years

3 - 7 Lacs

Coimbatore

Posted:2 months ago| Platform:

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Skills Required

Product launch Trade Retail Sales Trade marketing Marketing campaigns Atl Consumer insights Secondary sales Monitoring

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title: Trade Marketing Manager Experience: 10 15 years Qualification: MBA in Marketing or related field Location: Coimbatore Job Summary: We are looking for an experienced Trade Marketing Manager to lead our trade marketing initiatives, drive brand visibility, and support sales growth across markets. The ideal candidate will have hands-on experience in trade shows, product launches, and developing effective trade schemes. Key Responsibilities: Plan and execute trade shows , dealer meets, and channel events. Lead new product launch activities in coordination with sales and marketing teams. Develop and manage trade schemes to drive primary and secondary sales. Oversee ATL (Above-the-Line) and BTL (Below-the-Line) marketing campaigns. Collaborate with sales teams to understand market needs and consumer insights. Monitor ROI and performance of trade marketing activities. Work closely with distributors and channel partners to enhance brand presence. Requirements: MBA in Marketing with 10 15 years of experience in trade marketing. Strong understanding of retail and distribution channels. Proven experience in organizing trade events and product launches. Excellent communication, planning, and team leadership skills. Willingness to travel as required.

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