283 Trade Marketing Jobs - Page 4

This role in summary The Regional Retail Marketing Manager is responsible for developing and executing trade marketing plans for the Whirlpool Brand Product Portfolio for the region. RRMM will work closely with the Regional Manager , local operations team , corporate team , outside agencies , and other resources that are utilized to bring brand presence and experience to our trade and consumers. The RRMM is also responsible for management of Retail Executives (RE). Role & responsibilities Secondary sales drive, maintain mix, monthly sell outs from key retail outlets to maximize share. Relationship management with trade, distributors & sales teams to align resources for optimum utilization Capability development of field force to ensure better consumer experience across channels. Reviews & hygiene for a large workforce to keep tabs on key input & output areas. Designing and execution of Marketing Communications (BTL) New EBOs identification, store creation & business responsibility to set a new channel. Maintain VM at 2X of RE outlets in order to have better look & feel even in non RE outlets Training & development of DSOs/MT/TP teams through RTs/BRMM Designing and execution of Retail and Trade Marketing activities Responsible for Media management (Radio, Print, Outdoor) Responsible for ensuring Brand Visibility ( both Inshop and Outshop) Vendor Management related to marketing activities. Accountable for management of Retails Executives in terms of their Hiring, Performance and Incentive Management Identification & creation of the talent pool in order to manage large workforce in a high attrition scenario Preferred skills and experiences Experience of handling large workforce, Trade marketing, Sellout

As a Zonal Sales Manager (ZSM)-NORTH at a reputed FMCG brand operating in the Food, Confectionery, and Beverages industry, located in Delhi NCR, you will be responsible for leading and managing the entire sales function at a national level. Your role will involve formulating and executing the annual sales strategy across all zones, namely North, South, East, and West. You will oversee and guide the RSM/ASM teams handling General Trade, Modern Trade, and Institutional Sales. Additionally, you will play a crucial role in developing and expanding channel distribution networks to ensure broad coverage and depth, monitoring key performance indicators to drive volume growth and profitability. Collaboration with teams from Marketing, Trade Marketing, Finance, and Supply Chain will be essential as you work closely with them to plan and execute new product launches and go-to-market strategies. You will be expected to conduct competitor analysis and gather market intelligence to identify opportunities for growth and improvement. The ideal candidate for this role should have a minimum of 15-20 years of experience in FMCG Sales, with at least 4-5 years in a regional leadership role. The desired candidate will have a strong background in the Food, Confectionery, or Non-alcoholic Beverages segment with a proven track record in sales management in North India, particularly in mid-to-large FMCG setups. Proficiency in team management, sales planning, and ownership of profit and loss responsibilities is crucial. Strong leadership qualities, excellent interpersonal skills, and a results-driven approach are necessary to succeed in this role. An analytical mindset, process orientation, and comfort with data and tech-based reporting systems are highly valued attributes. A postgraduate degree in Marketing/Sales or an equivalent qualification, preferably an MBA, is preferred. The salary for this position is competitive and will be in line with industry standards. This is a full-time, permanent job that requires in-person work at the specified location. In addition to the salary, benefits such as cell phone reimbursement, internet reimbursement, and leave encashment are provided.,

As an ideal candidate for this position based in Hyderabad within the FMCG sector, you should possess an MBA in Marketing from reputable B-schools, coupled with 7-10 years of experience in Sales, including 2 years of Trade Marketing exposure in General Trade specifically. It is essential that you have been associated with Tier 1 FMCG Industries to be considered for this role. In addition, you must have a proficient working knowledge of the regions of Andhra Pradesh and Telangana, including the ability to communicate effectively in the local language. Furthermore, candidates below 38 years of age will be preferred for this position. Your primary responsibilities will include strategizing and executing monthly promotional activities targeting General Trade on a national scale. This involves a deep understanding of competition trends, historical expenditure analysis, and overall business requirements. You will be entrusted with managing the Profit & Loss statement, conducting monthly and yearly forecasts, and executing P&L related initiatives effectively. Moreover, you will be expected to develop and implement shopper marketing plans that are in line with brand and channel strategies for the designated category. Utilizing shopper insights and analytics, you will design campaigns aimed at enhancing conversion rates at the point of purchase. Collaboration with internal teams such as Marketing, Sales, and Category Management is crucial to ensure alignment on common objectives and goals. If you meet the aforementioned qualifications and are excited about the opportunity to contribute to our dynamic team, we invite you to send your CV to hr17@hectorandstreak.com.,

Developing Marketing Strategies : Collaborate with senior management to develop comprehensive marketing strategies aligned with business objectives and market trends. Campaign Planning and Execution : Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital advertising, email marketing, social media, print media, and events. Brand Management : Ensure brand consistency across all marketing channels and touchpoints. Develop and maintain brand guidelines, and oversee the implementation of branding initiatives. Market Research and Analysis : Conduct market research to identify consumer trends, preferences, and competitors' activities. Analyze data to make informed decisions and adjust marketing strategies accordingly. Digital Marketing : Oversee digital marketing efforts, including website management, SEO/SEM, social media marketing, and online advertising. Stay updated on digital marketing trends and technologies to drive innovation and effectiveness. Content Development : Supervise the creation of compelling content for various marketing materials, including website copy, social media posts, blog articles, and email newsletters. Budget Management : Develop and manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes while maintaining cost efficiency. Collaboration and Cross-Functional Support : Work closely with cross-functional teams such as merchandising, sales, and store operations to align marketing efforts with overall business strategies and objectives. (CRM) : Implement CRM strategies to enhance customer acquisition, retention, and loyalty. Utilize customer data and insights to personalize marketing communications and improve customer experiences. Performance Tracking and Reporting : Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Regularly monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

Store Layout and Design : Develop and implement store layout plans and visual displays to optimize space utilization and highlight key merchandise categories. Ensure that displays are visually appealing, on-brand, and in line with current trends. Window Displays : Design and execute captivating window displays that showcase featured products and promotions. Utilize seasonal themes, props, and lighting to attract attention and drive foot traffic. Product Presentation : Arrange merchandise within the store to create visually compelling presentations that emphasize product features, benefits, and styling. Ensure that displays are organized, well-stocked, and easy for customers to navigate. Visual Merchandising Guidelines : Develop and maintain visual merchandising guidelines and standards for all stores within the retail chain. Train store staff on best practices for merchandise presentation and display maintenance. Seasonal Campaigns : Collaborate with marketing and merchandising teams to develop visual merchandising concepts for seasonal campaigns, promotions, and events. Ensure that displays align with campaign messaging and objectives. Inventory Management : Monitor inventory levels and coordinate with store managers to replenish merchandise as needed. Maintain accurate records of display materials and props, and order supplies as necessary. Store Visuals Maintenance : Regularly inspect and maintain store visuals, including displays, signage, and lighting. Make adjustments as needed to ensure that displays remain fresh and engaging for customers. Competitor Analysis : Stay informed about competitor visual merchandising strategies and industry trends. Use insights to identify opportunities for improvement and innovation in store presentations. Customer Feedback and Insights : Solicit feedback from customers regarding store visuals and displays. Use customer insights to make data-driven decisions and continuously improve the shopping experience.

- Bachelor's degree in Marketing, Communications, or related field; advanced degree or certifications in digital marketing is a plus. - Proven experience in digital marketing, preferably in the retail or apparel industry. - Strong understanding of digital marketing channels, including social media, email, SEO, PPC, and affiliate marketing, with a track record of driving measurable results. - Excellent written and verbal communication skills, with the ability to create compelling content for various digital platforms. - Proficiency in digital marketing tools and analytics platforms, such as Google Analytics, Facebook Ads Manager, and Mailchimp. - Creative thinker with a passion for innovation and a keen eye for design and branding. - Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions. - Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. - Collaborative team player with the ability to work effectively cross-functionally and build strong relationships with internal and external stakeholders. - Results-driven mindset with a focus on continuous improvement and achieving measurable business objectives.

Store Layout and Design : Develop and implement store layout plans and visual displays to optimize space utilization and highlight key merchandise categories. Ensure that displays are visually appealing, on-brand, and in line with current trends. Window Displays : Design and execute captivating window displays that showcase featured products and promotions. Utilize seasonal themes, props, and lighting to attract attention and drive foot traffic. Product Presentation : Arrange merchandise within the store to create visually compelling presentations that emphasize product features, benefits, and styling. Ensure that displays are organized, well-stocked, and easy for customers to navigate. Visual Merchandising Guidelines : Develop and maintain visual merchandising guidelines and standards for all stores within the retail chain. Train store staff on best practices for merchandise presentation and display maintenance. Seasonal Campaigns : Collaborate with marketing and merchandising teams to develop visual merchandising concepts for seasonal campaigns, promotions, and events. Ensure that displays align with campaign messaging and objectives. Inventory Management : Monitor inventory levels and coordinate with store managers to replenish merchandise as needed. Maintain accurate records of display materials and props, and order supplies as necessary. Store Visuals Maintenance : Regularly inspect and maintain store visuals, including displays, signage, and lighting. Make adjustments as needed to ensure that displays remain fresh and engaging for customers. Competitor Analysis : Stay informed about competitor visual merchandising strategies and industry trends. Use insights to identify opportunities for improvement and innovation in store presentations. Customer Feedback and Insights : Solicit feedback from customers regarding store visuals and displays. Use customer insights to make data-driven decisions and continuously improve the shopping experience.

Store Layout and Design : Develop and implement store layout plans and visual displays to optimize space utilization and highlight key merchandise categories. Ensure that displays are visually appealing, on-brand, and in line with current trends. Window Displays : Design and execute captivating window displays that showcase featured products and promotions. Utilize seasonal themes, props, and lighting to attract attention and drive foot traffic. Product Presentation : Arrange merchandise within the store to create visually compelling presentations that emphasize product features, benefits, and styling. Ensure that displays are organized, well-stocked, and easy for customers to navigate. Visual Merchandising Guidelines : Develop and maintain visual merchandising guidelines and standards for all stores within the retail chain. Train store staff on best practices for merchandise presentation and display maintenance. Seasonal Campaigns : Collaborate with marketing and merchandising teams to develop visual merchandising concepts for seasonal campaigns, promotions, and events. Ensure that displays align with campaign messaging and objectives. Inventory Management : Monitor inventory levels and coordinate with store managers to replenish merchandise as needed. Maintain accurate records of display materials and props, and order supplies as necessary. Store Visuals Maintenance : Regularly inspect and maintain store visuals, including displays, signage, and lighting. Make adjustments as needed to ensure that displays remain fresh and engaging for customers. Competitor Analysis : Stay informed about competitor visual merchandising strategies and industry trends. Use insights to identify opportunities for improvement and innovation in store presentations. Customer Feedback and Insights : Solicit feedback from customers regarding store visuals and displays. Use customer insights to make data-driven decisions and continuously improve the shopping experience.

Store Layout and Design : Develop and implement store layout plans and visual displays to optimize space utilization and highlight key merchandise categories. Ensure that displays are visually appealing, on-brand, and in line with current trends. Window Displays : Design and execute captivating window displays that showcase featured products and promotions. Utilize seasonal themes, props, and lighting to attract attention and drive foot traffic. Product Presentation : Arrange merchandise within the store to create visually compelling presentations that emphasize product features, benefits, and styling. Ensure that displays are organized, well-stocked, and easy for customers to navigate. Visual Merchandising Guidelines : Develop and maintain visual merchandising guidelines and standards for all stores within the retail chain. Train store staff on best practices for merchandise presentation and display maintenance. Seasonal Campaigns : Collaborate with marketing and merchandising teams to develop visual merchandising concepts for seasonal campaigns, promotions, and events. Ensure that displays align with campaign messaging and objectives. Inventory Management : Monitor inventory levels and coordinate with store managers to replenish merchandise as needed. Maintain accurate records of display materials and props, and order supplies as necessary. Store Visuals Maintenance : Regularly inspect and maintain store visuals, including displays, signage, and lighting. Make adjustments as needed to ensure that displays remain fresh and engaging for customers. Competitor Analysis : Stay informed about competitor visual merchandising strategies and industry trends. Use insights to identify opportunities for improvement and innovation in store presentations. Customer Feedback and Insights : Solicit feedback from customers regarding store visuals and displays. Use customer insights to make data-driven decisions and continuously improve the shopping experience.

Developing Marketing Strategies : Collaborate with senior management to develop comprehensive marketing strategies aligned with business objectives and market trends. Campaign Planning and Execution : Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital advertising, email marketing, social media, print media, and events. Brand Management : Ensure brand consistency across all marketing channels and touchpoints. Develop and maintain brand guidelines, and oversee the implementation of branding initiatives. Market Research and Analysis : Conduct market research to identify consumer trends, preferences, and competitors' activities. Analyze data to make informed decisions and adjust marketing strategies accordingly. Digital Marketing : Oversee digital marketing efforts, including website management, SEO/SEM, social media marketing, and online advertising. Stay updated on digital marketing trends and technologies to drive innovation and effectiveness. Content Development : Supervise the creation of compelling content for various marketing materials, including website copy, social media posts, blog articles, and email newsletters. Budget Management : Develop and manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes while maintaining cost efficiency. Collaboration and Cross-Functional Support : Work closely with cross-functional teams such as merchandising, sales, and store operations to align marketing efforts with overall business strategies and objectives. (CRM) : Implement CRM strategies to enhance customer acquisition, retention, and loyalty. Utilize customer data and insights to personalize marketing communications and improve customer experiences. Performance Tracking and Reporting : Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Regularly monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

Developing Marketing Strategies : Collaborate with senior management to develop comprehensive marketing strategies aligned with business objectives and market trends. Campaign Planning and Execution : Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital advertising, email marketing, social media, print media, and events. Brand Management : Ensure brand consistency across all marketing channels and touchpoints. Develop and maintain brand guidelines, and oversee the implementation of branding initiatives. Market Research and Analysis : Conduct market research to identify consumer trends, preferences, and competitors' activities. Analyze data to make informed decisions and adjust marketing strategies accordingly. Digital Marketing : Oversee digital marketing efforts, including website management, SEO/SEM, social media marketing, and online advertising. Stay updated on digital marketing trends and technologies to drive innovation and effectiveness. Content Development : Supervise the creation of compelling content for various marketing materials, including website copy, social media posts, blog articles, and email newsletters. Budget Management : Develop and manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes while maintaining cost efficiency. Collaboration and Cross-Functional Support : Work closely with cross-functional teams such as merchandising, sales, and store operations to align marketing efforts with overall business strategies and objectives. (CRM) : Implement CRM strategies to enhance customer acquisition, retention, and loyalty. Utilize customer data and insights to personalize marketing communications and improve customer experiences. Performance Tracking and Reporting : Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Regularly monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

Developing Marketing Strategies : Collaborate with senior management to develop comprehensive marketing strategies aligned with business objectives and market trends. Campaign Planning and Execution : Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital advertising, email marketing, social media, print media, and events. Brand Management : Ensure brand consistency across all marketing channels and touchpoints. Develop and maintain brand guidelines, and oversee the implementation of branding initiatives. Market Research and Analysis : Conduct market research to identify consumer trends, preferences, and competitors' activities. Analyze data to make informed decisions and adjust marketing strategies accordingly. Digital Marketing : Oversee digital marketing efforts, including website management, SEO/SEM, social media marketing, and online advertising. Stay updated on digital marketing trends and technologies to drive innovation and effectiveness. Content Development : Supervise the creation of compelling content for various marketing materials, including website copy, social media posts, blog articles, and email newsletters. Budget Management : Develop and manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes while maintaining cost efficiency. Collaboration and Cross-Functional Support : Work closely with cross-functional teams such as merchandising, sales, and store operations to align marketing efforts with overall business strategies and objectives. (CRM) : Implement CRM strategies to enhance customer acquisition, retention, and loyalty. Utilize customer data and insights to personalize marketing communications and improve customer experiences. Performance Tracking and Reporting : Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Regularly monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

Developing Marketing Strategies : Collaborate with senior management to develop comprehensive marketing strategies aligned with business objectives and market trends. Campaign Planning and Execution : Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital advertising, email marketing, social media, print media, and events. Brand Management : Ensure brand consistency across all marketing channels and touchpoints. Develop and maintain brand guidelines, and oversee the implementation of branding initiatives. Market Research and Analysis : Conduct market research to identify consumer trends, preferences, and competitors' activities. Analyze data to make informed decisions and adjust marketing strategies accordingly. Digital Marketing : Oversee digital marketing efforts, including website management, SEO/SEM, social media marketing, and online advertising. Stay updated on digital marketing trends and technologies to drive innovation and effectiveness. Content Development : Supervise the creation of compelling content for various marketing materials, including website copy, social media posts, blog articles, and email newsletters. Budget Management : Develop and manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes while maintaining cost efficiency. Collaboration and Cross-Functional Support : Work closely with cross-functional teams such as merchandising, sales, and store operations to align marketing efforts with overall business strategies and objectives. (CRM) : Implement CRM strategies to enhance customer acquisition, retention, and loyalty. Utilize customer data and insights to personalize marketing communications and improve customer experiences. Performance Tracking and Reporting : Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Regularly monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

Store Layout and Design : Develop and implement store layout plans and visual displays to optimize space utilization and highlight key merchandise categories. Ensure that displays are visually appealing, on-brand, and in line with current trends. Window Displays : Design and execute captivating window displays that showcase featured products and promotions. Utilize seasonal themes, props, and lighting to attract attention and drive foot traffic. Product Presentation : Arrange merchandise within the store to create visually compelling presentations that emphasize product features, benefits, and styling. Ensure that displays are organized, well-stocked, and easy for customers to navigate. Visual Merchandising Guidelines : Develop and maintain visual merchandising guidelines and standards for all stores within the retail chain. Train store staff on best practices for merchandise presentation and display maintenance. Seasonal Campaigns : Collaborate with marketing and merchandising teams to develop visual merchandising concepts for seasonal campaigns, promotions, and events. Ensure that displays align with campaign messaging and objectives. Inventory Management : Monitor inventory levels and coordinate with store managers to replenish merchandise as needed. Maintain accurate records of display materials and props, and order supplies as necessary. Store Visuals Maintenance : Regularly inspect and maintain store visuals, including displays, signage, and lighting. Make adjustments as needed to ensure that displays remain fresh and engaging for customers. Competitor Analysis : Stay informed about competitor visual merchandising strategies and industry trends. Use insights to identify opportunities for improvement and innovation in store presentations. Customer Feedback and Insights : Solicit feedback from customers regarding store visuals and displays. Use customer insights to make data-driven decisions and continuously improve the shopping experience.

Store Layout and Design : Develop and implement store layout plans and visual displays to optimize space utilization and highlight key merchandise categories. Ensure that displays are visually appealing, on-brand, and in line with current trends. Window Displays : Design and execute captivating window displays that showcase featured products and promotions. Utilize seasonal themes, props, and lighting to attract attention and drive foot traffic. Product Presentation : Arrange merchandise within the store to create visually compelling presentations that emphasize product features, benefits, and styling. Ensure that displays are organized, well-stocked, and easy for customers to navigate. Visual Merchandising Guidelines : Develop and maintain visual merchandising guidelines and standards for all stores within the retail chain. Train store staff on best practices for merchandise presentation and display maintenance. Seasonal Campaigns : Collaborate with marketing and merchandising teams to develop visual merchandising concepts for seasonal campaigns, promotions, and events. Ensure that displays align with campaign messaging and objectives. Inventory Management : Monitor inventory levels and coordinate with store managers to replenish merchandise as needed. Maintain accurate records of display materials and props, and order supplies as necessary. Store Visuals Maintenance : Regularly inspect and maintain store visuals, including displays, signage, and lighting. Make adjustments as needed to ensure that displays remain fresh and engaging for customers. Competitor Analysis : Stay informed about competitor visual merchandising strategies and industry trends. Use insights to identify opportunities for improvement and innovation in store presentations. Customer Feedback and Insights : Solicit feedback from customers regarding store visuals and displays. Use customer insights to make data-driven decisions and continuously improve the shopping experience.

Developing Marketing Strategies : Collaborate with senior management to develop comprehensive marketing strategies aligned with business objectives and market trends. Campaign Planning and Execution : Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital advertising, email marketing, social media, print media, and events. Brand Management : Ensure brand consistency across all marketing channels and touchpoints. Develop and maintain brand guidelines, and oversee the implementation of branding initiatives. Market Research and Analysis : Conduct market research to identify consumer trends, preferences, and competitors' activities. Analyze data to make informed decisions and adjust marketing strategies accordingly. Digital Marketing : Oversee digital marketing efforts, including website management, SEO/SEM, social media marketing, and online advertising. Stay updated on digital marketing trends and technologies to drive innovation and effectiveness. Content Development : Supervise the creation of compelling content for various marketing materials, including website copy, social media posts, blog articles, and email newsletters. Budget Management : Develop and manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes while maintaining cost efficiency. Collaboration and Cross-Functional Support : Work closely with cross-functional teams such as merchandising, sales, and store operations to align marketing efforts with overall business strategies and objectives. (CRM) : Implement CRM strategies to enhance customer acquisition, retention, and loyalty. Utilize customer data and insights to personalize marketing communications and improve customer experiences. Performance Tracking and Reporting : Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Regularly monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

Store Layout and Design : Develop and implement store layout plans and visual displays to optimize space utilization and highlight key merchandise categories. Ensure that displays are visually appealing, on-brand, and in line with current trends. Window Displays : Design and execute captivating window displays that showcase featured products and promotions. Utilize seasonal themes, props, and lighting to attract attention and drive foot traffic. Product Presentation : Arrange merchandise within the store to create visually compelling presentations that emphasize product features, benefits, and styling. Ensure that displays are organized, well-stocked, and easy for customers to navigate. Visual Merchandising Guidelines : Develop and maintain visual merchandising guidelines and standards for all stores within the retail chain. Train store staff on best practices for merchandise presentation and display maintenance. Seasonal Campaigns : Collaborate with marketing and merchandising teams to develop visual merchandising concepts for seasonal campaigns, promotions, and events. Ensure that displays align with campaign messaging and objectives. Inventory Management : Monitor inventory levels and coordinate with store managers to replenish merchandise as needed. Maintain accurate records of display materials and props, and order supplies as necessary. Store Visuals Maintenance : Regularly inspect and maintain store visuals, including displays, signage, and lighting. Make adjustments as needed to ensure that displays remain fresh and engaging for customers. Competitor Analysis : Stay informed about competitor visual merchandising strategies and industry trends. Use insights to identify opportunities for improvement and innovation in store presentations. Customer Feedback and Insights : Solicit feedback from customers regarding store visuals and displays. Use customer insights to make data-driven decisions and continuously improve the shopping experience.

Store Layout and Design : Develop and implement store layout plans and visual displays to optimize space utilization and highlight key merchandise categories. Ensure that displays are visually appealing, on-brand, and in line with current trends. Window Displays : Design and execute captivating window displays that showcase featured products and promotions. Utilize seasonal themes, props, and lighting to attract attention and drive foot traffic. Product Presentation : Arrange merchandise within the store to create visually compelling presentations that emphasize product features, benefits, and styling. Ensure that displays are organized, well-stocked, and easy for customers to navigate. Visual Merchandising Guidelines : Develop and maintain visual merchandising guidelines and standards for all stores within the retail chain. Train store staff on best practices for merchandise presentation and display maintenance. Seasonal Campaigns : Collaborate with marketing and merchandising teams to develop visual merchandising concepts for seasonal campaigns, promotions, and events. Ensure that displays align with campaign messaging and objectives. Inventory Management : Monitor inventory levels and coordinate with store managers to replenish merchandise as needed. Maintain accurate records of display materials and props, and order supplies as necessary. Store Visuals Maintenance : Regularly inspect and maintain store visuals, including displays, signage, and lighting. Make adjustments as needed to ensure that displays remain fresh and engaging for customers. Competitor Analysis : Stay informed about competitor visual merchandising strategies and industry trends. Use insights to identify opportunities for improvement and innovation in store presentations. Customer Feedback and Insights : Solicit feedback from customers regarding store visuals and displays. Use customer insights to make data-driven decisions and continuously improve the shopping experience.

Developing Marketing Strategies : Collaborate with senior management to develop comprehensive marketing strategies aligned with business objectives and market trends. Campaign Planning and Execution : Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital advertising, email marketing, social media, print media, and events. Brand Management : Ensure brand consistency across all marketing channels and touchpoints. Develop and maintain brand guidelines, and oversee the implementation of branding initiatives. Market Research and Analysis : Conduct market research to identify consumer trends, preferences, and competitors' activities. Analyze data to make informed decisions and adjust marketing strategies accordingly. Digital Marketing : Oversee digital marketing efforts, including website management, SEO/SEM, social media marketing, and online advertising. Stay updated on digital marketing trends and technologies to drive innovation and effectiveness. Content Development : Supervise the creation of compelling content for various marketing materials, including website copy, social media posts, blog articles, and email newsletters. Budget Management : Develop and manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes while maintaining cost efficiency. Collaboration and Cross-Functional Support : Work closely with cross-functional teams such as merchandising, sales, and store operations to align marketing efforts with overall business strategies and objectives. (CRM) : Implement CRM strategies to enhance customer acquisition, retention, and loyalty. Utilize customer data and insights to personalize marketing communications and improve customer experiences. Performance Tracking and Reporting : Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Regularly monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

Store Layout and Design : Develop and implement store layout plans and visual displays to optimize space utilization and highlight key merchandise categories. Ensure that displays are visually appealing, on-brand, and in line with current trends. Window Displays : Design and execute captivating window displays that showcase featured products and promotions. Utilize seasonal themes, props, and lighting to attract attention and drive foot traffic. Product Presentation : Arrange merchandise within the store to create visually compelling presentations that emphasize product features, benefits, and styling. Ensure that displays are organized, well-stocked, and easy for customers to navigate. Visual Merchandising Guidelines : Develop and maintain visual merchandising guidelines and standards for all stores within the retail chain. Train store staff on best practices for merchandise presentation and display maintenance. Seasonal Campaigns : Collaborate with marketing and merchandising teams to develop visual merchandising concepts for seasonal campaigns, promotions, and events. Ensure that displays align with campaign messaging and objectives. Inventory Management : Monitor inventory levels and coordinate with store managers to replenish merchandise as needed. Maintain accurate records of display materials and props, and order supplies as necessary. Store Visuals Maintenance : Regularly inspect and maintain store visuals, including displays, signage, and lighting. Make adjustments as needed to ensure that displays remain fresh and engaging for customers. Competitor Analysis : Stay informed about competitor visual merchandising strategies and industry trends. Use insights to identify opportunities for improvement and innovation in store presentations. Customer Feedback and Insights : Solicit feedback from customers regarding store visuals and displays. Use customer insights to make data-driven decisions and continuously improve the shopping experience.

Job Title: Regional / Zonal Sales Manager (OTC Division) Location: Kolkata HQ (Area Coverage:- North East). Job Description: We are seeking an experienced and dynamic Regional Sales Manager to lead our Over-the-Counter (OTC) Division sales team. The ideal candidate will be a strategic thinker with a proven track record of driving sales growth, building strong customer relationships, and effectively managing a team to achieve business objectives. As the Regional Sales Manager for the OTC Division, you will play a key role in developing and implementing sales strategies to maximize revenue and market share in your assigned region. Responsibilities: Develop and execute strategic sales plans to achieve sales targets and objectives for the OTC Division within the assigned region. Lead, coach, and mentor a team of sales team to drive performance and exceed sales targets. Establish and maintain strong relationships with key customers, distributors, and retail partners to drive business growth and increase market penetration. Identify new business opportunities and develop innovative approaches to expand the OTC product portfolio and market presence. Collaborate with cross-functional teams, including marketing, product development, and supply chain, to ensure alignment and support for sales initiatives. Analyze market trends, competitive landscape, and customer feedback to identify opportunities for growth and differentiation. Monitor sales performance metrics, track KPIs, and prepare regular sales reports and forecasts for management review. Conduct regular field visits and customer meetings to assess market needs, gather insights, and provide support to the sales team as needed. Participate in industry events, trade shows, and conferences to promote company products and services and build brand awareness. Ensure compliance with company policies, procedures, and regulatory requirements, including pricing, promotional activities, and quality standards. Qualifications: Bachelor's degree in Business Administration, Any Graduate or related field; MBA preferred. Proven experience in sales management, preferably in the pharmaceutical or consumer healthcare industry, with a focus on OTC products. Strong leadership skills with the ability to motivate and inspire a team to achieve results. Excellent communication and interpersonal skills, with the ability to build rapport and establish credibility with internal and external stakeholders. Strategic thinker with a results-oriented mindset and a track record of driving sales growth and profitability. Analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Ability to work independently, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment. Strong business acumen and negotiation skills, with a customer-centric approach to sales and relationship management. Proficiency in MS Office suite (Word, Excel, PowerPoint) and CRM software. Willingness to travel extensively within the assigned region as needed. Join our team and be part of a dynamic and collaborative work environment where you can make a significant impact and drive success in the OTC Division. We offer competitive compensation, benefits, and opportunities for career advancement. Apply now to take the next step in your sales management career. Only those candidates are preferred who have a market experience of North East Location.

Build Infrastructure of Distributors, align Key Customers of Bangalore and formulate strategy for long Term Business association. To drive profitability and deliver on the Revenue and Share parameters. Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy Appoint new MT and GT outlets, prepare the Modern Trade sales strategy & growth plans in line with business strategy Responsible for achieving planned sales by Modern Trade and Distributors Resolve Distributors trade issues, complaints and operational matters Work closely with Distributors in achieving companys objective and vision. Develop and implement comprehensive brand strategies to position the products effectively in the market Conduct thorough market research to understand consumer behavior, market trends, and competitive landscape Plan and execute successful product launches, including pre-launch preparations and post-launch evaluations Develop and implement trade marketing strategies to support Modern trade and drive in-store sales Manage relationships with key MT and GT partners, ensuring effective execution of promotional activities and merchandising. Job Family Group: Responsible for achieving sales goals and executing sales plans with a defined area. Includes sales management, account management, channel management, field sales/merchandising force (including traditional trade, modern trade, wholesale, distributor and new business) and sales control and field evaluations. In some countries field sales force may be split from key account management (national and international). Field Sales are accountable for driving sales through optimal distribution and physical availability of our brands across prime in-store locations. They are responsible for driving the quality of displays, delivering excellent execution in line with perfect store ambitions and building influential relationships with key stakeholders to deliver incremental business and category growth. What are we looking for Relevant experience of Modern Trade with Regional Key Accounts in Bangalore Powerful leading skills and business orientation Customer management skills Strong organizational skills Good communication and interpersonal skills BS degree in Business Administration or relevant field Possession of valid drivers license. Flexibility regarding remote work, include potential overnight stays in territories. Live within territory boundaries. What can you expect from Mars Work with over 140,000 diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we re striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.

Define the product strategy and roadmap Deliver Market Requirement Documents and Product Requirement Documents with prioritized features and corresponding justification Work with external third parties to assess partnerships and sourcing opportunities Run beta and pilot programs with early-stage products and samples Be an expert with respect to the competition and product specification Identify portfolio gaps and initiate actions towards plugging them Sourcing - Vendor price negotiation in line with target pricing and trade pricing. Price and contribution analysis and mapping Trade Schemes analysis and design, communication & trade activities if any Brand label, Product features and benefits & product story

Channel Marketing is combination of Trade Marketing/Shopper Marketing & Analytical Rol. The right candidate for this role needs to be good at analytics and maintaining a great & positive working equation with his/her stakeholders. The role requires to be process oriented, high discipline with timelines and a very strong business understanding. Assist in planning of Sales Numbers at Branch, and Sku level for the category Manage channel programs for retailers/distributors by keeping a close track on key performance matrix & plan for suitable course correction if any Track competition schemes, channel, and loyalty programs for the category Handling Entire Consumer finance for the category & plan for special schemes during festivals Responsible for forecasting sales trends & complete end to end business analysis Shopper Marketing Increase Brand Visibility at shop floor thru Various Activity and Ideation Manage and track POSM & brand assets at National level Budget Management Constant interaction with key & multiple stakeholders to understand their business plans & plan for trade promotions as per Plan. Plan New Launches GTM for the Brand Manage data for the business & support business functions on key data sets Primary, Secondary & Tertiary. Scope of work The AKAM (Assistant Key Account Manager) should have thorough understanding of trade & channel programs, its ways of working & category management. The AKAM (Assistant Key Account Manager) job requires him/her to have an very good interpersonal skill because he/she needs to interact and work proactively with multiple stakeholders & maintain sound relationship. Person should be a very good team player as they will be working with both multiple stakeholders. Must have a bend towards being data centric and ensuring that the business is driven and supported by data and insights. Qualification MBA/PGDM degree in Sales/ Marketing with 5+ years of experience of relevant experience Strong Excel & Analytical Skills Should be well versed with Numbers & timeline adherence in critical

As a Business Channel Manager in the Consumer durable business line, your primary objective is to achieve incremental revenue within a span of 2 years by focusing on building the goods channel sales from the ground up. This entails having a comprehensive understanding of channel management which includes trade marketing, channel incentives, channel and consumer value proposition, and channel partner negotiations. Your responsibilities will include developing and implementing a strategic roadmap for the White-goods channel, ensuring that it is in alignment with the overarching objectives and goals of the company. This will involve detailed channel development and growth execution, starting with a meticulous mapping of the white-goods channel to identify potential counters in priority markets. You will be tasked with creating the right value proposition for the white-goods channel and conducting pilot tests in specific markets to drive significant shifts in performance metrics. It will be crucial for you to onboard suitable distributors for the white-goods channel and ensure their active involvement in driving growth. Additionally, you will be responsible for expanding the channel through these selected distributors. Effective team leadership and development will be a key aspect of your role. This will involve working closely with RBATs, trade marketing, and sales teams across different markets to provide guidance and direction to foster channel growth. You will play a pivotal role in maintaining channel health and margins while driving improvements in key performance indicators (KPIs). Your responsibilities will also include monitoring the growth of sub-dealers and their billing activities, as well as tracking distributor KPIs such as channel margins and service metrics. By continuously monitoring and driving improvements in these areas, you will contribute significantly to the success and growth of the white-goods channel.,