Area Sales Manager - Mumbai Purpose of Role - We are looking for someone who would own the primary responsibility for the sales organization within a specific area, coordinating with internal and external stakeholders to achieve sales plan objectives within IPM policies, procedures and operational frameworks. The incumbent is expected to work closely with multiple stakeholders to maximize retail leverage, delivering set volume and market share targets and achieving profitable volume through delivering superior customer service and optimizing availability and visibility in the general trade sales channels. Principal Accountabilities Defining clearly the annual area objectives/targets, develop action plan for execution & implement (by cascading down to TSE) commercial plans in the respective territory.Co-ordinating with GPI for Sales and Sales Support Operations and managing relationships with GPI counterparts including sales and sales support personnel, and leverage these relationships to achieve smooth execution of agreed sales plans and objectives.Allocating and managing the display space rental budgets to best achieve sales objectives for the area.Ensuring the Brand Visibility and Merchandising as per cycle plan with appropriate and sufficient use of POSM (PPOSM/ TPOSM) materials according to PMI guidelines and standards, meeting all legal & compliance requirements.POSM – Point of Sale MaterialPPOSM – Permanent Point of Sale MaterialTPOSM – Temporary Point of Sale MaterialDeveloping and constantly updating an extensive and in-depth understanding of industry dynamics within the area and implement plans to ensure achievement of maximum short term and long term sales potentialSetting and communicating the individual objectives to the third party team members according to the area sales plan; monitor and supervise on field to ensure that these objectives are met.Monitoring the implementation of IPM Trade Schemes and intervening to deal with operational issues and ensure that Trade Scheme objectives are met. Skills& Competencies Proven experience in managing, leading, training and motivating salesforceStrong stakeholder management, networking, conflict management and inter-personal skills Requirements Educational Background: Post Graduation Degree in Sales & Marketing / Business Management preferredExperience: Min 3-5 years of FMCG retail sales experience. Multinational Companies are preferable. Tobacco Industry Experience is a plus. 2338

TRADE MARKETING EXECUTIVE PURPOSE OF THE JOB : To implement strategic Trade marketing plans aimed at achieving preferred partnerships with trade, that support the achievement of sustainable competitive advantage at GT/KAs and enhance consumer preference for IPM brands. To ensure end to end hardware solutions for the Region (from concept design, development, approvals, production, QC and inventory management) to assist the business in it’s overall objectives in achieving company share and volume in line with OB. Manage the development, production and Installation of POS in line with the plans for the region with a focus on new business ideas and concepts to enhance the company’s competitive position ensuring that PM brand s project a point of difference in field. To plan and execute the POSM repair & maintenance, AMC plans in line with the field requirements & to ensure the health & upkeep of the POSM. Manage Inventory of all POSM at Regional Level ensuring Inventory Management Policies & Procedures are adhered to and providing reports to senior management to ensure the most efficient and effective use of IPM resources. Quality checking of all PPOSM inputs developed centrally or delivered directly to market as per policy. To plan and execute the POSM visibility changeover activities as per brand cycles planned through the year via third party vendor teams for all India markets. Ensure adherence to merchandising guidelines, inline with marketing strategies and legal requirement. Brief external agencies to develop communication materials that are consistent with the programs strategy, co-ordinate the distribution of all communication tools to relay program criteria to the Trade & Field Sales Force to ensure clear retailer understanding and level of commitment. Liaise & negotiate with supplier to source rewards for program, and ensure that all delivery deadlines can be met. Implementation and management of a multi-dimensional segmentation model for resource allocation in consultation with IPM sales and marketing team. Ensure regular updating of the already existing Segmentation Model and appropriate usage for all POSM installation in-market. To manage all aspects of cycle planning process as per cycle objectives, designing & production of cycle binders, circulating ASM docket, coordinating POSM nos. requirements as per cycle objectives from the field force etc. Uphold corporate integrity and values while ensuring all activities comply with PM policies and procedures, including Sales Force Operating Policies and Procedures, local and federal/state laws and the international marketing code. Follow strict compliance as per applicable laws, and complete all relevant compliance trainings. Educational Requirement - Graduate Degree. Qualification in Marketing / Business Management preferred Work Experience - Min 3-4 yrs experience, preferred FMCG experience in Marketing, Trade Marketing or Field Sales 9062 Show more Show less

Category Commercial Standard Location Punjab, India Job Id 6413 Job Type Full Time Posted Date 03/12/2025 Req ID 6413 Job Type Full Time Date Posted 03/12/2025 Area Sales Manager We are looking for someone who would own the primary responsibility for the sales organization within a specific area, coordinating with internal and external stakeholders to achieve sales plan objectives within the company’s policies, procedures and operational frameworks. The incumbent is expected to work closely with multiple stakeholders to maximize retail leverage, delivering set volume and market share targets and achieving profitable volume through delivering superior customer service and optimizing availability and visibility in the general trade sales channels. Principal Accountabilities: Defining clearly the annual area objectives/targets, develop action plan for execution & implement (by cascading down to TSE) commercial plans in the respective territory. Co-ordinating with the partner organization for Sales and Sales Support Operations and managing relationships with partner organization counterparts including sales and sales support personnel, and leverage these relationships to achieve smooth execution of agreed sales plans and objectives. Allocating and managing the display space rental budgets to best achieve sales objectives for the area. Ensuring the Brand Visibility and Merchandising as per cycle plan with appropriate and sufficient use of POSM (PPOSM/ TPOSM) materials according to PMI guidelines and standards, meeting all legal & compliance requirements. *POSM – Point of Sale Material *PPOSM – Permanent Point of Sale Material *TPOSM – Temporary Point of Sale Material Developing and constantly updating an extensive and in-depth understanding of industry dynamics within the area and implement plans to ensure achievement of maximum short term and long term sales potential Setting and communicating the individual objectives to the third party team members according to the area sales plan; monitor and supervise on field to ensure that these objectives are met. Monitoring the implementation of the organization’s Trade Schemes and intervening to deal with operational issues and ensure that Trade Scheme objectives are met. Skills & Competencies: Proven experience in managing, leading, training and motivating sales force Strong stakeholder management, networking, conflict management and inter-personal skills Requirements: • Educational Background: Post Graduation Degree in Sales & Marketing / Business Management preferred • Experience: Min 3-5 years of FMCG retail sales experience. Multinational Companies are preferable. Tobacco Industry Experience is a plus.

Job Duties : To plan, lead and deploy the brand engagement activations for the LAMP, nightlife channels including festivals, plug-ins & weekly activations for the respective region. The role is accountable for all LAS facing program management with a strong focus on identifying Marquee events, increasing the contracted outlets base and building strong brand equity in these channels. Identify strategic collaboration opportunities to drive incremental awareness, engagement and action collectively for Marquee events and outlets in respective regions. Build strong collaborations and partnerships with activation and event organizers in the nightlife space to open access for the brand engagement and showcase // manage competitive intensity and ensure presence in key festivals that fit with the brand image of Marlboro for India. Continuously upgrade the LAMPs distribution given the dynamic nature of LAMP environment. Activate premium LAMPs in key cities, and develop programs customized to enhance brand imagery. Work closely with agency partners to build creative concepts that help position brand and deliver success on campaigns/events in line with new emerging trends in the channel/category. Work closely with Regional BE Managers across respective regions to ensure smooth execution of program deliverables. This includes monitoring of activation agency on all facets of program execution such as recruitment and training of employees, stock availability, availability of engagement tools etc. for LAMP universe. Ensure key company and competitor activities are accurate and all relevant stakeholders are informed regarding the current market activity in a timely manner. Optimize and review allocated budget & ensure good control of all CE related expenses & resources for efficiency to achieve maximum return on investment for your region. Timely monitoring and tracking payments to LAMP vendor with accurate POP check and timely GR. Ensure all programs and activities are conducted in full compliance with local regulations and C4 policy. Ensure programs carried out are fully approved by legal and CA teams prior to in market execution. Submit timely and complete BMR submissions for regular approvals of programs by legal and management. 10173 Show more Show less