Roles and ResponsibilitiesDevelop and execute digital marketing strategies across social media platforms, Google AdWords, SEM, PPC, and promotional campaigns.Manage and optimize social media presence through SMO (Social Media Optimization).Conduct keyword research and implement SEO best practices to improve website ranking on search engines.Create engaging content for various digital channels including Meta ads.Strategizing and developing marketing campaigns for brand awareness and lead generation Managing Social Media Channel Managing SEO, SEM and PPC campaigns Managing email marketing campaigns Monitoring websites and looking at data analytics Monitoring performance of digital marketing Identify and define target audiences Writing and proofreading creative copy Key Responsibilities:Marketplace Management: Optimize product listings on platforms like Amazon and eBay, improving visibility and conversions.E-commerce Order Processing: Oversee order management, fulfillment, and customer communication.Shopify: Experience working on D2C platforms like Shopify and woocommerce.CRM: Experience managing customer queries across the platforms.Paid Ads (Meta & Google): Run and optimize paid campaigns across Google and Meta ads.Analytics: Analyze and report on digital marketing performance, using data to optimize strategies.Trend Analysis: Stay updated with industry trends and adjust strategies accordingly to keep ahead of the competition.Offers & Promotion Strategies: Develop and implement promotional campaigns and offers to drive sales and customer engagement. DESIRED CANDIDATE PROFILE • MBA with Specialization in Marketing preferred. Minimum of 3-4 years of experience in Digital Marketing