Trade Marketing Asst./Manager ||MNC|| Noida

Role & responsibilities

• Develop and execute trade marketing plans aligned with brand strategies and sales objectives
• Coordinate with sales and distribution teams to implement in-store visibility, promotions and merchandising activities
• Strong product knowledge for development of product communication
• Strong experience in training and development of the sales team
• Monitor and analyse market trends, competitor activities and consumer behaviour to suggest actionable improvements
• Manage Point-of-Sale (POS) materials and ensure timely execution across retail channels
• Plan and execute trade-led campaigns, product launches and retail engagement programs
• Track ROI and effectiveness of trade promotions and recommend optimizations
• Coordinate with vendors for production and timely delivery of promotional materials
• Provide regular reports and insights on trade marketing performance, stock movement and retailer feedback
• Work closely with key accounts and field teams to ensure compliance and execution of trade programs

Preferred candidate profile

• Bachelors degree in science or pharmacy, Business Administration, or related field (MBA preferred)
• Proven experience in trade marketing or sales within Pharma or Consumer healthcare segments
• Strong analytical skills with proficiency in MS Excel and PowerPoint
• Excellent communication, negotiation and interpersonal skills
• Ability to manage multiple projects and work in a fast-paced environment
• Knowledge of market intelligence tools and retail audit data (e.g., Nielsen, IQVIA) is a plus

Perks and benefits

Best In Markets, Employee growth || Social Security || Health Insurance & Term Insurance || Best Canteen || Transport || Training & Development