Trade Marketing Executive - South

Role Overview: As a Trade Marketing Manager at the company, you will be responsible for implementing strategic trade marketing plans to establish preferred partnerships with trade partners. This will support the achievement of sustainable competitive advantage at GT/KAs and enhance consumer preference for IPM brands. Key Responsibilities: - Managing the development, production, and installation of POS in line with regional plans, focusing on new business ideas and concepts to enhance the company's competitive position. - Planning and executing the POSM repair & maintenance, AMC plans in line with field requirements to ensure the health and upkeep of the POSM. - Managing inventory of all POSM at the Regional Level, ensuring adherence to Inventory Management Policies & Procedures, and providing reports to senior management for efficient use of IPM resources. - Quality checking of all PPOSM inputs developed centrally or delivered directly to the market as per policy. - Planning and executing the POSM visibility changeover activities as per brand cycles planned through the year via third party vendor teams for all India markets, ensuring adherence to merchandising guidelines and marketing strategies. - Briefing external agencies to develop communication materials consistent with the program's strategy, coordinating the distribution of all communication tools to ensure clear retailer understanding and level of commitment. Additionally, you will also be responsible for: - Implementation and management of a multi-dimensional segmentation model for resource allocation in consultation with IPM sales and marketing team. - Upholding corporate integrity and values while ensuring compliance with PM policies and procedures, including Sales Force Operating Policies and Procedures, local and federal/state laws, and the international marketing code. Qualification Required: - Graduate Degree, with a qualification in Marketing/Business Management preferred. - Minimum of 3-4 years of experience required, preferably in FMCG experience in Marketing, Trade Marketing, or Field Sales.,