Responsible for Driving Brand activities in the year across channels, geographies to ensure delivery against Brand Marketing and Business Objectives. Essential Duties and Responsibilities: Identifying Brand Strategy to drive growth. Identify product innovation and renovation ideas to keep bringing New News to the portfolio. Develop the Annual Brand Plan with Key Growth Pillars and execution elements there in. Work with Agency partners to develop Creative execution across Offline and Online Media. Identify periodic initiatives to boost sales e.g. Consumer Promotions. Proactively Track Competition and category updates across channels & Make action Plan for the Brand. Work with internal stakeholders to ensure Brand initiatives are delivered in a timely manner. Required Skills / Experience / Competencies: Atleast 3 years experience in a Brand Management role. Min 4 - max 6-7 years experience overall. Experience in FMCG necessary High Energy, Self driven , Resilient Individual Worked in a category which has a strong presence in MT or E-commerce channel. Preferred Skills / Experience / Competencies: Prior experience in Categories such as Cleaners or Other Mass Worked on categories which have a Traditional Trade Play as well Show more Show less

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecast for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with Manager. Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand . Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs . Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Education Graduate Must, MBA preferable. 3-5 years of experience in General Trade from FMCG industry only. Good understanding of MS Excel is a must. Should be able to read and understand data. Show more Show less

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecast for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with Manager. Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand . Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs . Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Education Graduate Must, MBA preferable. 3-5 years of experience in General Trade from FMCG industry only. Good understanding of MS Excel is a must. Should be able to read and understand data. Show more Show less

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecast for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with Manager. Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand . Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs . Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Education Graduate Must, MBA preferable. 3-5 years of experience in General Trade from FMCG industry only. Good understanding of MS Excel is a must. Should be able to read and understand data. Show more Show less

1. Business Development: • Develop strategies to support business development in the Traditional Trade channels (Retail, WS and SS) • Develop initiative grid for the channel which is aligned to the Marketing initiatives. Work closely with the Brand team and the Region team to align quarter and annual plans. • Work closely with the Brand team for planning the annual numbers and calendarize the same, based on a granular channel/geography level share development plans. • Manage end-to-end trade spends for Traditional Trade channel as per the TS components in the P&L of TT business. 2. Drive Sales Programs and Initiatives: • Extensively support driving of ‘Sales execution excellence’ programs for rural and urban channels. • Create and Develop Loyalty programs for Retail / WS / SS channels to drive business. • Plan the Visibility calendar and the spend plans for all brands and customers and develop the Activity grid • Align the Visibility deployment plan with the Brand plans regional teams. • Asset design: Coordinate and finalize the assets with Marketing. Participate with the procurement team for vendor briefing. • Prepare budget for visibility deployment for all channels. Review ROI and suggest improvements for better execution. • Ensure deployment of all Visibility assets through the Field team for on ground Execution under an optimized budget plan. • Track the performance and evaluate the ROI and suggest continuous improvement for business development. 3. New Product Development: • Develop the portfolio strategy for new product launches in pipeline. • Maximize the long term profit flow from the portfolio of brands within it. 4.Drive Execution Efficiencies: • Track and analyze data on the execution levels and suggest actions for improvement. • Review the performance around BE, MSL, ECO and TLSE with the Region and Marketing teams. 5. Manage Designs and Spend Controls: • Track completion actions and set up evaluation tools on ROI • Review the TS Spends by channel on a quarterly basis with management team. 6. Resource Management: • Manage all the third party sales resources- ISRs, DBSRs and FOs. • Manage deployment, coverage and ways of working of the resources. 7. Communication: • Develop and roll out communication for the all the initiatives to the Field team. • Support in the cascade for smooth and effective execution of all initiatives. 8. Support special initiatives : • Support the execution of GTM strategy across regions • Work closely GTM team to plan and prepare the Channel/ASM targets based on Selling and Distribution plans for Urban and Rural foundations. 9. Reports and Analytics: • Track and report data from DMS and tech enablers • Analyze reports and develop insights on performance of sales initiatives • Analyze and leverage insights from Nielsen 10. Capability Development: • Support the sales capability development programs for DBSR, TSI, ISR, ASM. Qualification: Preferably MBA from premier Institute with at least 5 years of experience in Sales & Trade marketing in FMCG Companies with atleast two years of experience as an ASM. Experience must cover Budget management, marketing planning and portfolio marketing mix management. Show more Show less

Essential Duties and Responsibilities: Meet S&D targets by effective implementation of area sales & development plans. Plan and achieve distribution expansion as per budget plans. Stocks and logistics planning for the area. Ensure distributor claims are settled in time by proper scrutiny and on-field verification. Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to the Zonal Sales Manager. Execute and track distribution expansion by class of towns, type of OLs, and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed timelines. Plan for new product launches by channel based on a thorough understanding of category and distribution objectives for the products to be launched. Execute merchandising strategy by channels / by category and ensure shelf share greater than the market for Tier 1 SKUs. Ensure targeted productivity norms for channels and by category are met. Required Skills / Experience / Competencies: Good experience in handling field Sales Teams, Sales Associates & Merchandisers. Good experience in promotional planning, Budgeting & managing trade. Show more Show less

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecast for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with Manager. Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand . Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs . Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Education Graduate Must, MBA preferable. 3-5 years of experience in General Trade from FMCG industry only. Good understanding of MS Excel is a must. Should be able to read and understand data. Show more Show less

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecast for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with Manager. Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand . Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs . Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Education Graduate Must, MBA preferable. 3-5 years of experience in General Trade from FMCG industry only. Good understanding of MS Excel is a must. Should be able to read and understand data. Show more Show less

The ZSM achieves and exceeds value and volume sales & market share objectives in their zones through effective distribution, timely network investment and by efficiently and effectively managing their field force. Essential Duties and Responsibilities: Sales & Growth Delivery Achieve net sales target and market share Business forecasting, projecting and driving desired results Identifying opportunities to build business Distribution Expansion & Channel Development Ensure stable distributor network both in Urban and Non-Urban markets Set, Monitor and ensure achievement of brand wise, area wise distribution targets. Ensure proper identification, activation and management of wholesale and SS channel to improve indirect coverage Drive efficiencies on ground through right training of the team Trade Marketing Execution Develop innovative plans to activate markets basis local knowledge and share with HO in a timely manner Ensure high-impact execution of trade schemes (visibility, POSM, retailer adoption) Maximize ROI and budget utilization on trade promotions Market Intelligence & Competition Tracking Generate actionable market insights Drive timely interventions aligned with market dynamics Team Leadership & Capability Building Coach, mentor and motivate field force to ensure performance maximization Ensure timely alignment of team on all initiatives and plans of the company Talent management and creating talent roadmap Required Skills: Technical Skills: Strong expertise in sales & distribution channel management Solid understanding of P&L, trade spends, and ROI modeling Skilled in sales data analysis with actionable insight generation In-depth knowledge of regional market dynamics, consumer behavior & competition Proficient in distributor management and GTM strategy execution Experienced in sales automation tools (DMS/SFA) Working knowledge of marketing initiatives Strong analytical and problem-solving skills Behavioral Skills: Effective communicator High ownership mindset with entrepreneurial drive Strong planning, execution, and multitasking abilities Result-oriented with a sharp sales and customer focus Advanced negotiation and relationship-building skills Proven leadership in managing large, diverse frontline teams Agile decision-maker in dynamic field scenarios Ability to influence cross-functional teams and navigate ambiguity Qualification: MBA from premier Institute with 8-12 years of experience in Sales & Trade Marketing Must have experienced Team handling and Leadership role Experience of working in east region of India will be an added advantage Show more Show less

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecast for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with Manager. Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand . Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs . Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Education Graduate Must, MBA preferable. 3-5 years of experience in General Trade from FMCG industry only. Good understanding of MS Excel is a must. Should be able to read and understand data. Show more Show less

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecast for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with Manager. Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand . Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs . Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Education Graduate Must, MBA preferable. 3-5 years of experience in General Trade from FMCG industry only. Good understanding of MS Excel is a must. Should be able to read and understand data. Show more Show less