Job
Description
As a Regional Shopper & Customer Marketing for GT at Nivea, you will have the responsibility for the Indirect Channel Partners of Top 8.5K, 20K, Chemist, and Wholesale. Your key responsibilities will include: - Planning: - Sub Channel Planning & Management: Plan and manage the sub-channel growth and contribution to the overall sales plan. Manage Chemist, top 7.5K stores, top 20K stores, Rest of Retail, Super Distributors, and Wholesale channels. Drive select MSL SKUs. - S&OP Planning: Partner closely with the indirect channel to ensure bottom-up S&OP forecast is included in the overall plan led by Supply Chain. Represent the direct channel in the S&OP discussions. - GT JBP: Participate in planning, Quarterly Scorecards, Actions, and follow-ups. - Marketing Planning: Plan, drive, and execute market share strategy. - Sales capability planning: Plan capability interventions for direct channel field force on various topics. - Drive sales contests to focus on BGRs. - Field Execution: - RE Mapping - MSL Availability by RE - INNOVATION PICOS - CSR Execution - AVC Audit + Execution - Active Accounts Target Delivery - Top 10 Penetration - TRAX Compliance - Channel Management: - Drive growth & distribution across channel clusters within the region. - Monitor channel performance & identify opportunities for business growth in key clusters. - Implement localized initiatives to fuel business growth in channels. - Launch Planning: - Plan distribution, sell-ins, and finalize launch plans for all new launches in consultation with the HO team. - Track launch plan vs. actual achievements and do offtake tracking for new launches. - Plan & execute shopper engagement activations & local shopping occasions/festivals at POS. - Plan & execute all Merchandising & Visibility elements in GT customers & manage visibility budget effectively. - Commercial: - Drive Trade scheme efficiency across channels & provide inputs for localized trade plans. - Maintain engagement with key distributors via regular business reviews. - Field Force Management: - Drive quarterly and annual incentive schemes for the field force based on strategic sales priorities. - Coordinate with ASM teams to ensure sub-channel delivery. Your Profile: - Education: MBA from Tier 1 Institute in Sales & Marketing. - 6-8 years of experience in Sales with 1-2 years in frontline sales and 2 years in Customer/Trade Marketing in GT. - Experience in the FMCG industry is desired. At Beiersdorf, we have a commitment that goes beyond caring for skin. We have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for consumers, employees, the environment, and society. Our culture is aligned with values such as CARE, COURAGE, SIMPLICITY, and TRUST, embracing diversity and equal opportunities for all. For further information, please reach out to the responsible recruiter Megha Saraf at megha.saraf.external@beiersdorf.com. Please apply online via the Beiersdorf Intranet until 17th June.,
