Regional S&CM - North

As a Regional Shopper & Customer Marketing professional for GT at Nivea, your role involves leading the Indirect Channel Partners of Top 8.5K, 20K, Chemist, and Wholesale verticals. Your key responsibilities will include executing shopper activations, managing customer relationships, overseeing budget allocations for trade schemes, and strategizing for business growth. In terms of planning, you will be responsible for sub-channel planning and management, ensuring growth and contribution to the overall sales plan. This includes managing Chemist, top 7.5K stores, top 20K stores, Rest of Retail, Super Distributors, and Wholesale channels. You will also collaborate closely with the indirect channel for S&OP planning to align forecasts with the overall supply chain plan. Additionally, you will be involved in GT JBP planning, marketing planning, and sales capability planning. Field execution will be a crucial aspect of your role, involving activities such as RE mapping, MSL availability, innovation PICOS execution, CSR initiatives, AVC audits, active accounts target delivery, and TRAX compliance. You will also be responsible for driving growth and distribution across channel clusters, monitoring channel performance, and implementing localized initiatives to boost business growth. In terms of commercial responsibilities, you will drive trade scheme efficiency, manage distributor engagements, and ensure the execution of quarterly and annual incentive schemes for the field force. Additionally, you will coordinate with ASM teams for POS execution and the delivery of key focus BGRs. To qualify for this role, you should hold an MBA from a Tier 1 Institute in Sales & Marketing and possess 6-8 years of experience in sales, with at least 1-2 years in frontline sales and 2 years in Customer/Trade Marketing in GT. Experience in the FMCG industry is desired. At Beiersdorf, we are dedicated to developing innovative skin and body care products under brands like NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. Our values of CARE, COURAGE, SIMPLICITY, and TRUST guide our inclusive culture, where we prioritize respect, trust, and diversity. Join our team of over 20,000 employees who are committed to making a positive impact on consumers, employees, the environment, and society. For further information or to apply for this position, please contact Megha Saraf, the responsible recruiter, at megha.saraf.external@beiersdorf.com. Don't forget to submit your application online via the Beiersdorf Intranet before the deadline on 17th June.,