Senior Manager - Key Accounts

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Senior Key Account Manager

Key Responsibilities:

• Responsible for the development of the omni-channel retailer(s)
• Lead the negotiation with retailer(s) on Annual Joint-Business plan taking into account the growth levers to achieve objectives (sell-in, sell-out, market share) and brand profitability within the channel.
• Define and implement Go to Market strategy with cross-functional teams (marketing, media, supply chain, IT, Retail, Education. etc.).
• Lead the translation and execution of the omni-trade marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets. Track the ROI on actions.
• Analyse and interpret retailer(s) omni-performance to identify strengths, weaknesses and business opportunities.
• Works closely with digital & brand marketing team to help optimize omni-marketing initiatives, results analysis, and campaign execution.
• Regular review with Omni-Retail Manager on brand initiatives, sales trending, and action plans to ensure key checkpoints are met.
• Build strong customer relationship and long-term partnerships with retailers.
• Represent the retailer/internal client and coordinate all departments in this regard.
• Deliver results: responsible for monitoring and achieving both sell-in and sell-out performance
• Monitor and analyse E-commerce key metrics, drive insights, and identify opportunities
• Optimize GMV via e-store operations (stock availability, promotion mechanics) and digital touchpoints (e-store design, campaign pages, banners and product pages, onsite search & affiliates)
• Plan, develop and execute campaign proposals for retail partners
• Oversee the orders processing and work closely with our partner to control and minimize stock holding
• Collaborate with Marketing teams to enhance brands visibility to drive sales performance and work across all relevant cross-functional areas (Digital, Supply Chain, Finance, Education)
• Lead or participate in the negotiations with retailers/clients on key launches, space, location and stock. Establish and develop partnerships and strong relationships with retailers
• Establish and implement the plan including trade marketing/animation/ merchandising/training. Follow up return-of investment of actions and animations.
• Deliver results: responsible for monitoring and achieving both sell-in and sell-out performance

Key Deliverables & KPIs:

• Delivering Top Line sell out Targets
• Joint Business Plan Objectives (including but not limit to Sales Targets, Key Moments/ Activations, Marcom Support/Investment)
• Market Share Gain by Retailer
• Plan and execute Omni Channel activations for retail and E-Commerce platforms

Key Competencies:

• Analytical, proactive, driven to optimise brands online and offline performance via partners
• Agile to move and adapt in a complex, fast-paced environment to work with multiple stakeholders
• Experience in managing retail and E-Commerce platforms
• Strong business acumen
• Ability to thrive in an ambiguous environment and a passion for success and winning

Key Relationships:

• Channel Partners (Online and Offline)
• Marketing Team
• Finance & Control
• Visual Merchandising & Retail Design team

Physical Demands (e.g. % travel):

• Travel will be need based

Education:

• Relevant experience / MBA