We are seeking a dynamic and experienced professional to lead and grow our Modern Trade business vertical across national and regional chains for our dairy product portfolio. The role will involve strategic planning, key account management, revenue generation, promotions, team leadership, and coordination with supply chain and marketing to ensure visibility, availability, and profitability of dairy products across modern retail formats. Key Responsibilities: Strategy & Planning Develop and execute the Modern Trade sales strategy aligned with business goals. Drive revenue, profitability, and market share in modern trade channels. Key Account Management Build and maintain strong relationships with key modern trade partners (e.g., Reliance, D-Mart, Big Bazaar, Spencer’s, etc.). Negotiate terms of trade, joint business plans, promotions, and visibility agreements. Sales Operations Forecast sales and manage P&L for the modern trade channel. Ensure SKU-wise availability and maintain healthy inventory levels across outlets. Track performance, analyze sales data, and identify growth opportunities. Team Leadership Lead and develop a team of Key Account Managers and field executives. Drive execution excellence and monitor field performance. Cross-functional Collaboration Work closely with Supply Chain to manage fill rates and avoid stock-outs. Coordinate with Marketing for in-store promotions, activations, and brand visibility. Liaise with Finance for budgeting, claims, and commercial hygiene. Compliance & Reporting Ensure adherence to internal controls, claims processing, and trade policies. Provide regular reports and updates to leadership on channel performance. Key Requirements: Education: MBA in Sales & Marketing or equivalent. Experience: 10–15 years of experience in FMCG sales, with at least 4–5 years in a modern trade leadership role (preferably with dairy or perishable products). Proven track record of managing national/regional chains and delivering on revenue targets. Strong negotiation, communication, and relationship management skills. Analytical mindset with strong commercial acumen. Understanding of supply chain nuances for perishable products. Preferred Traits: Prior experience in managing refrigerated dairy products in modern retail formats. Ability to work in a fast-paced, entrepreneurial environment. Leadership presence with a hands-on approach.
Kings Food Tech is a leading player in the FMCG space, with a strong focus on building innovative and consumer-loved ice cream products. With a vision to scale our ice cream business across Maharashtra and beyond, we are looking for a dynamic and experienced Head of Sales to drive growth and lead our sales strategy. Role Overview The Head of Sales will be responsible for developing and executing sales strategies to maximize revenue, market share, and profitability for our ice cream division. This leadership role requires someone with a proven track record in the ice cream industry , strong distribution knowledge, and the ability to build and manage high-performing teams. Key Responsibilities Develop and implement sales strategies to achieve revenue and market share targets across Maharashtra and other regions. Drive expansion in General Trade (GT), Modern Trade (MT), Institutional Sales, and HoReCa channels. Build and strengthen distributor, dealer, and retail networks to ensure optimal market penetration. Monitor competitor activity, market trends, and consumer insights to identify growth opportunities. Lead, coach, and mentor the sales team to deliver business objectives and enhance productivity. Collaborate with Marketing, Supply Chain, and R&D teams to ensure alignment between product launches, promotions, and sales objectives. Manage sales forecasting, budgeting, and reporting with accuracy and timeliness. Build strong relationships with key accounts, institutional clients, and channel partners. Qualifications & Experience Bachelor’s degree in Business/Commerce/Marketing (MBA preferred). Minimum 12 years of experience in Sales within the Ice Cream industry (mandatory). Strong expertise in distribution network management, sales operations, and channel development. Proven ability to scale sales in competitive FMCG environments. Excellent leadership, negotiation, and communication skills. Ability to work in a fast-paced, target-driven environment. Candidates from Maharashtra will be preferred.
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