We are seeking a dynamic and experienced professional to lead and grow our Modern Trade business vertical across national and regional chains for our dairy product portfolio. The role will involve strategic planning, key account management, revenue generation, promotions, team leadership, and coordination with supply chain and marketing to ensure visibility, availability, and profitability of dairy products across modern retail formats. Key Responsibilities: Strategy & Planning Develop and execute the Modern Trade sales strategy aligned with business goals. Drive revenue, profitability, and market share in modern trade channels. Key Account Management Build and maintain strong relationships with key modern trade partners (e.g., Reliance, D-Mart, Big Bazaar, Spencer’s, etc.). Negotiate terms of trade, joint business plans, promotions, and visibility agreements. Sales Operations Forecast sales and manage P&L for the modern trade channel. Ensure SKU-wise availability and maintain healthy inventory levels across outlets. Track performance, analyze sales data, and identify growth opportunities. Team Leadership Lead and develop a team of Key Account Managers and field executives. Drive execution excellence and monitor field performance. Cross-functional Collaboration Work closely with Supply Chain to manage fill rates and avoid stock-outs. Coordinate with Marketing for in-store promotions, activations, and brand visibility. Liaise with Finance for budgeting, claims, and commercial hygiene. Compliance & Reporting Ensure adherence to internal controls, claims processing, and trade policies. Provide regular reports and updates to leadership on channel performance. Key Requirements: Education: MBA in Sales & Marketing or equivalent. Experience: 10–15 years of experience in FMCG sales, with at least 4–5 years in a modern trade leadership role (preferably with dairy or perishable products). Proven track record of managing national/regional chains and delivering on revenue targets. Strong negotiation, communication, and relationship management skills. Analytical mindset with strong commercial acumen. Understanding of supply chain nuances for perishable products. Preferred Traits: Prior experience in managing refrigerated dairy products in modern retail formats. Ability to work in a fast-paced, entrepreneurial environment. Leadership presence with a hands-on approach.
Kings Food Tech is a leading player in the FMCG space, with a strong focus on building innovative and consumer-loved ice cream products. With a vision to scale our ice cream business across Maharashtra and beyond, we are looking for a dynamic and experienced Head of Sales to drive growth and lead our sales strategy. Role Overview The Head of Sales will be responsible for developing and executing sales strategies to maximize revenue, market share, and profitability for our ice cream division. This leadership role requires someone with a proven track record in the ice cream industry , strong distribution knowledge, and the ability to build and manage high-performing teams. Key Responsibilities Develop and implement sales strategies to achieve revenue and market share targets across Maharashtra and other regions. Drive expansion in General Trade (GT), Modern Trade (MT), Institutional Sales, and HoReCa channels. Build and strengthen distributor, dealer, and retail networks to ensure optimal market penetration. Monitor competitor activity, market trends, and consumer insights to identify growth opportunities. Lead, coach, and mentor the sales team to deliver business objectives and enhance productivity. Collaborate with Marketing, Supply Chain, and R&D teams to ensure alignment between product launches, promotions, and sales objectives. Manage sales forecasting, budgeting, and reporting with accuracy and timeliness. Build strong relationships with key accounts, institutional clients, and channel partners. Qualifications & Experience Bachelor’s degree in Business/Commerce/Marketing (MBA preferred). Minimum 12 years of experience in Sales within the Ice Cream industry (mandatory). Strong expertise in distribution network management, sales operations, and channel development. Proven ability to scale sales in competitive FMCG environments. Excellent leadership, negotiation, and communication skills. Ability to work in a fast-paced, target-driven environment. Candidates from Maharashtra will be preferred.
The Deputy General Manager (DGM) – Ice Cream Division will be responsible for leading the end-to-end business operations of the ice cream division, ensuring profitability, operational efficiency, product quality, and market growth. This role demands strong leadership, strategic planning, and a deep understanding of the FMCG/dairy/ice-cream industry. Key Responsibilities 1. Sales Growth & Revenue Achievement Drive achievement of monthly, quarterly, and annual sales targets across all regions, channels (GT, MT, HoReCa, and institutional), and SKUs. Ensure consistent growth in market share, volume, and profitability in line with business goals. Develop regional sales plans and implement effective trade strategies to maximize product reach and sales conversion. 2. Channel Development & Expansion Identify and onboard new distributors, dealers, and channel partners in untapped territories. Strengthen existing distributor network through periodic reviews, incentives, and performance evaluations. Ensure adequate product availability, visibility, and freshness across all channels. 3. Trade Marketing & Promotions Plan and execute seasonal trade schemes, visibility drives, and promotional campaigns in coordination with the marketing team. Monitor ROI on trade spends and ensure alignment with sales targets. Oversee in-market activation and ensure brand consistency at retail and point-of-sale outlets. 4. Team Leadership & Development Lead, guide, and motivate the sales team (Area Sales Managers, Territory Executives, and Sales Officers) to achieve targets. Set clear KPIs, conduct regular performance reviews, and provide coaching for skill and career development. Drive a performance-oriented culture with focus on accountability and growth mindset. 5. Market Intelligence & Competitor Tracking Continuously monitor competitor activity, pricing, schemes, and new product launches. Generate actionable market insights and recommend tactical and strategic responses. Identify emerging consumer trends and suggest new product ideas or pack formats to R&D and marketing. 6. Demand Forecasting & Inventory Management Collaborate with supply chain and production teams for accurate sales forecasting to maintain optimal inventory levels. Minimize wastage due to expiry or spoilage by aligning production schedules with sales projections. Monitor cold chain logistics to ensure product quality and shelf life are maintained. 7. Key Account & Institutional Sales Develop and grow relationships with key accounts, modern trade chains, QSRs, and institutional buyers. Negotiate and manage annual rate contracts, joint business plans, and merchandising agreements. Ensure on-time delivery and service excellence for key clients. 8. Financial Discipline & Budget Management Prepare and manage regional sales budgets including trade spends, manpower, and logistics. Control discounts, schemes, and claims within approved limits. Track and ensure timely collections to maintain a healthy credit cycle. 9. Reporting & Analytics Present weekly and monthly MIS reports covering sales performance, primary vs. secondary sales, and channel productivity. Use analytics to improve sales forecasting, resource allocation, and market penetration. 10. Compliance & Process Adherence Ensure adherence to company policies, hygiene standards, and FSSAI norms during product storage and distribution. Maintain compliance in pricing, invoicing, and territory management practices. Qualifications & Experience Bachelor’s/Master’s degree in Food Technology, Dairy Science, Business Administration, or equivalent. Minimum 10–15 years of experience in the FMCG/Dairy/Ice Cream sector, with at least 5 years in a leadership role . Proven track record of driving operational excellence and business growth. Strong analytical, commercial, and leadership skills. Key Competencies Strategic Planning & Execution Business Acumen & P&L Management Cross-functional Team Leadership Quality & Compliance Management Innovation & Product Development Stakeholder and Vendor Management
The Deputy General Manager (DGM) Ice Cream Division will be responsible for leading the end-to-end business operations of the ice cream division, ensuring profitability, operational efficiency, product quality, and market growth. This role demands strong leadership, strategic planning, and a deep understanding of the FMCG/dairy/ice-cream industry. Key Responsibilities 1. Sales Growth & Revenue Achievement Drive achievement of monthly, quarterly, and annual sales targets across all regions, channels (GT, MT, HoReCa, and institutional), and SKUs. Ensure consistent growth in market share, volume, and profitability in line with business goals. Develop regional sales plans and implement effective trade strategies to maximize product reach and sales conversion. 2. Channel Development & Expansion Identify and onboard new distributors, dealers, and channel partners in untapped territories. Strengthen existing distributor network through periodic reviews, incentives, and performance evaluations. Ensure adequate product availability, visibility, and freshness across all channels. 3. Trade Marketing & Promotions Plan and execute seasonal trade schemes, visibility drives, and promotional campaigns in coordination with the marketing team. Monitor ROI on trade spends and ensure alignment with sales targets. Oversee in-market activation and ensure brand consistency at retail and point-of-sale outlets. 4. Team Leadership & Development Lead, guide, and motivate the sales team (Area Sales Managers, Territory Executives, and Sales Officers) to achieve targets. Set clear KPIs, conduct regular performance reviews, and provide coaching for skill and career development. Drive a performance-oriented culture with focus on accountability and growth mindset. 5. Market Intelligence & Competitor Tracking Continuously monitor competitor activity, pricing, schemes, and new product launches. Generate actionable market insights and recommend tactical and strategic responses. Identify emerging consumer trends and suggest new product ideas or pack formats to R&D and marketing. 6. Demand Forecasting & Inventory Management Collaborate with supply chain and production teams for accurate sales forecasting to maintain optimal inventory levels. Minimize wastage due to expiry or spoilage by aligning production schedules with sales projections. Monitor cold chain logistics to ensure product quality and shelf life are maintained. 7. Key Account & Institutional Sales Develop and grow relationships with key accounts, modern trade chains, QSRs, and institutional buyers. Negotiate and manage annual rate contracts, joint business plans, and merchandising agreements. Ensure on-time delivery and service excellence for key clients. 8. Financial Discipline & Budget Management Prepare and manage regional sales budgets including trade spends, manpower, and logistics. Control discounts, schemes, and claims within approved limits. Track and ensure timely collections to maintain a healthy credit cycle. 9. Reporting & Analytics Present weekly and monthly MIS reports covering sales performance, primary vs. secondary sales, and channel productivity. Use analytics to improve sales forecasting, resource allocation, and market penetration. 10. Compliance & Process Adherence Ensure adherence to company policies, hygiene standards, and FSSAI norms during product storage and distribution. Maintain compliance in pricing, invoicing, and territory management practices. Qualifications & Experience Bachelor's/Master's degree in Food Technology, Dairy Science, Business Administration, or equivalent. Minimum 1015 years of experience in the FMCG/Dairy/Ice Cream sector, with at least 5 years in a leadership role . Proven track record of driving operational excellence and business growth. Strong analytical, commercial, and leadership skills. Key Competencies Strategic Planning & Execution Business Acumen & P&L Management Cross-functional Team Leadership Quality & Compliance Management Innovation & Product Development Stakeholder and Vendor Management
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