Regional Trade Marketing Specialist

You are being hired for the role of Regional Trade Marketing Executive to drive BTL marketing initiatives across South India. Your main responsibilities will include: - Planning and executing BTL marketing activities, such as POSM deployment and brand activation. - Managing vendor relationships and collaborating with Sales, Marketing, and Product teams. - Conducting market analysis and competitive benchmarking to identify growth opportunities. - Ensuring consistent brand positioning across all trade marketing channels. - Stakeholder management by coordinating with internal and external teams for smooth execution. - P&L management by monitoring trade marketing budgets, optimizing spending, and driving cost efficiencies. - Driving innovation by introducing new trade marketing elements to enhance engagement and visibility. - Ensuring adherence to TAT (Turnaround Time) by streamlining execution processes for faster and more efficient implementation. To excel in this role, you must possess the following skills: - 2+ years of experience in Trade Marketing, with a strong focus on BTL activities. - Hands-on experience in vendor management and working with cross-functional teams. - Strong market analysis and competitive benchmarking skills. - Understanding of innovative branding solutions to enhance retail presence. - Material knowledge, expertise in selecting the right materials for branding activities, and understanding pricing and procurement dynamics. Qualifications required for this position include: - Graduate / Post Graduate degree in Marketing or a related field. - Preferred industry experience in FMCG, FMCD, D2C, Consumer Durables, Electronic Consumer Durables, or Marketing Agencies (Product-Based Firms Only).,