Regional Trade Marketing Specialist

You are a Regional Trade Marketing Executive responsible for driving Below The Line (BTL) marketing initiatives in South India. Your primary focus will be to enhance brand visibility, execute trade promotions, and maintain strong vendor relationships while ensuring operational efficiency and adherence to timelines. Your key responsibilities include: - Planning and executing BTL marketing activities such as POSM deployment and brand activation. - Managing vendor relationships and collaborating with Sales, Marketing, and Product teams. - Conducting market analysis and competitive benchmarking to identify growth opportunities. - Ensuring consistent brand positioning across all trade marketing channels. - Stakeholder management by coordinating with internal and external teams for smooth execution. - P&L management to monitor trade marketing budgets, optimize spending, and drive cost efficiencies. - Driving innovation by introducing new trade marketing elements to enhance engagement and visibility. - Ensuring adherence to Turnaround Time (TAT) by streamlining execution processes for faster and more efficient implementation. Key skills required for this role: - 2+ years of experience in Trade Marketing with a focus on BTL activities. - Hands-on experience in vendor management and working with cross-functional teams. - Strong market analysis and competitive benchmarking skills. - Understanding of innovative branding solutions to enhance retail presence. - Material knowledge expertise in selecting the right materials for branding activities, with an understanding of pricing and procurement dynamics. Qualifications: - Graduate / Post Graduate degree in Marketing or a related field. - Preferred industry experience in FMCG, FMCD, D2C, Consumer Durables, Electronic Consumer Durables, or Marketing Agencies (Product-Based Firms Only).,