This role is responsible for achieving sales revenue targets by effectively preparing and implementing area sales plans, lead & manage sales officers, RD's & super-stockists. ResponsibilitiesSales Operations:- Prepare, implement, and review sales plan.- Ensure daily monitoring of sales and retail productivity, & weekly sales review- Supervise the sales officer’s execution & sales efficiency in the field.-Induction & onboarding of new SO's in the field.- Reviewing the monthly performance of Sales officers/ ISR's.- Submit weekly/monthly sales related reports.- Conduct daily market visits.- Work on market development-consolidation of existing covered areas and expansion into new areas.- Generate Primary Sales in line with Secondary Sales.- Responsible for activities related to the tertiary sales in the region. Branding/ In-store Execution:-Executing promotional activities for brand awareness & visibility.-Responsible for tracking & monitoring competitor's products & activity. Distributor Management:- Undertake daily visits to distributors & wholesalers.- Ensure proper inventory management, distribution & Re-distribution to ensure on time procurement and supply of orders.- Maintain and develop good business relationships with all existing distributors through reviewing the ROI.- Responsible for approval/appointment of distributors. People Management:- Continuously monitor & review performance of Sales officers.- Continuously interview sales officer candidates in order to manage the attrition with minimum possible vacant man-days.- Ensure engagement and motivation of Sales officers / ISRs / PSRs and be accountable for retention of all the key high performing resources.- Define & assign KRA's for sales officers every year. Experience and Education Required:Full time Graduate. (MBA is preferred)8 to 12 Years of experience in General Trade, distributor handling & team management. About the Organization:Crax is one of India’s beloved brands, with a 25 years long heritage in salty snacks. The brand is owned by DFM Foods ltd, which was acquired by the Private Equity - Advent International in 2019. The entire organization has been transformed with superior systems and processes and is seeing significant investment in brands, sales infrastructure to fulfil the ambition of being a top notch salty snacks player across India.Our Products:Corn Rings and Wheat Puffs are marketed under the CRAX and NATKHAT brand names respectively. Both these have become extremely popular snacks, especially among children.In the namkeens segment, we offer a complete range of products consisting of 12 distinct product variants that include Bhujiyas, Daals, Mixtures and Nut-Mixes. These are sold in several pack sizes to cater to both casual/impulse consumption as well as consumption at home. Website: https://crax.in/

Looking for a candidate with experience of 12 – 18 years in FMCG field sales preferably in General Trade, and backend sales functions like Trade Marketing, Sales development. Candidates with Food industry will be preferred having worked in the Northern / Eastern markets. Role Description: GTM / Retail Channel expansion: Formulate a comprehensive strategy / plans on how to rapidly grow our retail channel for small pack and large pack product businesses across North and East India, based on the unique market / category context in which DFM operates. Recommend changes in the sales processes by mapping the “As is” and developing the “Should be” with the concurrence of the Sales Head and other respective Regional / Support sales function managers, to bring about changes in the following areas of performance: Right distribution partners / profile for expanding the distribution network. This would mean creating a success profile of the DFM distributors and enabling the sales force to comply with the Distributor profile defined, while appointing them, including the distributor ROI Model templatization. Assess the current and develop the right GTM model, Sales Infrastructure, Distributor margin structure, outlet merchandizing based on market best practices that shall deliver incremental sales revenues. Assess the current and develop right product portfolio allocations, to enhance Range and Reach in the market to impact incremental Value per outlet (VPO) Continuously monitor competition and their activities in the market, to understand their distribution models and practices and recommend changes in our sales strategy that will deliver our targeted revenues for the year. Periodically monitor the sales organization structure for effective span of control and performance, through templatized Goals & competencies across SOs, ASMs, RSMs and other sales support functional managers. Study the effectiveness of the SO, ASM and RSM incentive schemes and R & R parameters and recommend programs based on market benchmarking of best practices. The incumbent will have to partner with the Trade marketing / Sales development team for effective execution. Capture sales best practices for most important processes (for e.g. new product launch, BTL strategies, new outlet / unit opening etc.) to benchmark our DFM Foods processes and practices and create an execution plan in partnership with the Sales Head. Diagnose the causes of non - performance whether it is related to processes or people (will / skill) and recommend action plan related to sales force training to enable the sales development team to organize the required training. Study the current sales automation process and identify the problems related to the “As is” process and recommend the ‘’Should be” process through best practices in the market and partner with the IT team for execution. The role shall be slanted to staff sales function based out of HO and hence the incumbent will closely work with the central sales leadership / regional leaders in implementing these channel expansion plans, and fine tune them in collaboration of the ground teams. Experience and Education Required: Graduation in any discipline like Engineering or commerce and MBA in business management from a Tier 1 or 2 management institute of repute. 12 to 18 Years of experience in General Trade, and backend sales functions like Trade Marketing, Sales development. About the Organization: Crax is one of India’s beloved brands, with a 25 years long heritage in salty snacks. The brand is owned by DFM Foods ltd, which was acquired by the Private Equity - Advent International in 2019. The entire organization has been transformed with superior systems and processes and is seeing significant investment in brands, sales infrastructure to fulfil the ambition of being a top notch salty snacks player across India. Our Products: Corn Rings and Wheat Puffs are marketed under the CRAX and NATKHAT brand names respectively. Both these have become extremely popular snacks, especially among children. In the namkeens segment, we offer a complete range of products consisting of 12 distinct product variants that include Bhujiyas, Daals, Mixtures and Nut-Mixes. These are sold in several pack sizes to cater to both casual/impulse consumption as well as consumption at home. Website: https://crax.in/ Show more Show less