This role is responsible for achieving sales revenue targets by effectively preparing and implementing area sales plans, lead & manage sales officers, RD's & super-stockists. ResponsibilitiesSales Operations:- Prepare, implement, and review sales plan.- Ensure daily monitoring of sales and retail productivity, & weekly sales review- Supervise the sales officer’s execution & sales efficiency in the field.-Induction & onboarding of new SO's in the field.- Reviewing the monthly performance of Sales officers/ ISR's.- Submit weekly/monthly sales related reports.- Conduct daily market visits.- Work on market development-consolidation of existing covered areas and expansion into new areas.- Generate Primary Sales in line with Secondary Sales.- Responsible for activities related to the tertiary sales in the region. Branding/ In-store Execution:-Executing promotional activities for brand awareness & visibility.-Responsible for tracking & monitoring competitor's products & activity. Distributor Management:- Undertake daily visits to distributors & wholesalers.- Ensure proper inventory management, distribution & Re-distribution to ensure on time procurement and supply of orders.- Maintain and develop good business relationships with all existing distributors through reviewing the ROI.- Responsible for approval/appointment of distributors. People Management:- Continuously monitor & review performance of Sales officers.- Continuously interview sales officer candidates in order to manage the attrition with minimum possible vacant man-days.- Ensure engagement and motivation of Sales officers / ISRs / PSRs and be accountable for retention of all the key high performing resources.- Define & assign KRA's for sales officers every year. Experience and Education Required:Full time Graduate. (MBA is preferred)8 to 12 Years of experience in General Trade, distributor handling & team management. About the Organization:Crax is one of India’s beloved brands, with a 25 years long heritage in salty snacks. The brand is owned by DFM Foods ltd, which was acquired by the Private Equity - Advent International in 2019. The entire organization has been transformed with superior systems and processes and is seeing significant investment in brands, sales infrastructure to fulfil the ambition of being a top notch salty snacks player across India.Our Products:Corn Rings and Wheat Puffs are marketed under the CRAX and NATKHAT brand names respectively. Both these have become extremely popular snacks, especially among children.In the namkeens segment, we offer a complete range of products consisting of 12 distinct product variants that include Bhujiyas, Daals, Mixtures and Nut-Mixes. These are sold in several pack sizes to cater to both casual/impulse consumption as well as consumption at home. Website: https://crax.in/
Looking for a candidate with experience of 12 – 18 years in FMCG field sales preferably in General Trade, and backend sales functions like Trade Marketing, Sales development. Candidates with Food industry will be preferred having worked in the Northern / Eastern markets. Role Description: GTM / Retail Channel expansion: Formulate a comprehensive strategy / plans on how to rapidly grow our retail channel for small pack and large pack product businesses across North and East India, based on the unique market / category context in which DFM operates. Recommend changes in the sales processes by mapping the “As is” and developing the “Should be” with the concurrence of the Sales Head and other respective Regional / Support sales function managers, to bring about changes in the following areas of performance: Right distribution partners / profile for expanding the distribution network. This would mean creating a success profile of the DFM distributors and enabling the sales force to comply with the Distributor profile defined, while appointing them, including the distributor ROI Model templatization. Assess the current and develop the right GTM model, Sales Infrastructure, Distributor margin structure, outlet merchandizing based on market best practices that shall deliver incremental sales revenues. Assess the current and develop right product portfolio allocations, to enhance Range and Reach in the market to impact incremental Value per outlet (VPO) Continuously monitor competition and their activities in the market, to understand their distribution models and practices and recommend changes in our sales strategy that will deliver our targeted revenues for the year. Periodically monitor the sales organization structure for effective span of control and performance, through templatized Goals & competencies across SOs, ASMs, RSMs and other sales support functional managers. Study the effectiveness of the SO, ASM and RSM incentive schemes and R & R parameters and recommend programs based on market benchmarking of best practices. The incumbent will have to partner with the Trade marketing / Sales development team for effective execution. Capture sales best practices for most important processes (for e.g. new product launch, BTL strategies, new outlet / unit opening etc.) to benchmark our DFM Foods processes and practices and create an execution plan in partnership with the Sales Head. Diagnose the causes of non - performance whether it is related to processes or people (will / skill) and recommend action plan related to sales force training to enable the sales development team to organize the required training. Study the current sales automation process and identify the problems related to the “As is” process and recommend the ‘’Should be” process through best practices in the market and partner with the IT team for execution. The role shall be slanted to staff sales function based out of HO and hence the incumbent will closely work with the central sales leadership / regional leaders in implementing these channel expansion plans, and fine tune them in collaboration of the ground teams. Experience and Education Required: Graduation in any discipline like Engineering or commerce and MBA in business management from a Tier 1 or 2 management institute of repute. 12 to 18 Years of experience in General Trade, and backend sales functions like Trade Marketing, Sales development. About the Organization: Crax is one of India’s beloved brands, with a 25 years long heritage in salty snacks. The brand is owned by DFM Foods ltd, which was acquired by the Private Equity - Advent International in 2019. The entire organization has been transformed with superior systems and processes and is seeing significant investment in brands, sales infrastructure to fulfil the ambition of being a top notch salty snacks player across India. Our Products: Corn Rings and Wheat Puffs are marketed under the CRAX and NATKHAT brand names respectively. Both these have become extremely popular snacks, especially among children. In the namkeens segment, we offer a complete range of products consisting of 12 distinct product variants that include Bhujiyas, Daals, Mixtures and Nut-Mixes. These are sold in several pack sizes to cater to both casual/impulse consumption as well as consumption at home. Website: https://crax.in/ Show more Show less
Looking for a Plant HR Manager based at Greater Noida. Role Description: A) Industrial relations and Employee Welfare Responsible for smooth industrial relations with staff and blue collared workmen. Responsible for safety and security of staff and workmen in the factory along with the management of employees by adhering to all safety and security provisions and protocols of the factory Train all workmen / staff and employees w.r.t Good Manufacturing practices for maximizing productivity, safety and quality Ensure adherence to the certified standing orders and initiate appropriate action, when necessary, as per the provisions of Natural justice with the approval of the Plant Manager and the CHRO Prepare a workmen / staff welfare budget and ensure that all the basic welfare facilities are as per the statute and best practices are implemented for better engagement of the workmen and staff Responsible for periodic wage survey in and around the factory area to ensure the workmen are paid competitive salaries and incentives linked to productivity and are also provided with the necessary welfare facilities Responsible for adherence to the safety provisions of the Factories act and ensure emergency situations are handled tactfully with the provisions for ambulance and first aid room and facilities Responsible for daily sourcing of contract labour on the basis of production & dispatch requirements. Ensure adherence to minimum wages and the contract labourers are recruited in a fair manner and ensure strategic recruitment of labour to minimize any local IR militancy B) Payroll Administration (including full and final settlements & Compliances ) Ensure timely collation of payroll inputs and accurate payment of salaries for all employees across the company on the 1st of every month Manage remittances of all statutory payments like PF, ESI, Gratuity, Professional tax across all applicable states as per the statutory rules Manage contract employees and ensure that their payroll inputs are collated and payment of salaries is done on time while complying to the statutory deductions and remittances by the appointed labor contractor Manage and update all labor related statutory compliances and maintain the renewed employer registrations and licenses as per the applicable labor law provisions. C) Employee communication, Query Management & Resolution Respond to all employee/ workmen/ staff queries and strive for first time resolution and maximize employee engagement Communicate all changes related to employee/ workmen/ staff policies w.r.t employee benefits and compensation including statutory provision changes on time Respond to all resigned or exited employee/ workmen/ staff queries and resolve them with a defined lead time as per policy. D) Attendance & Leave Management Responsible for ensuring workmen and staff attendance, leave and late coming are administered through the HRMS tool and accurate inputs are provided for payroll administration every month Track all the statutory compliances related to labor laws, EHS and ensure all the provisions in terms of notices, registers and returns are filed in a timely manner. Responsible for vendor audits of labor contractors. Report accidents to the labor authorities in a timely manner as per the statute and ensure the workman is attended in a timely manner in case of any injury due to accidents. E) HR Budgets & HRMIS Reporting Periodic reporting of HRMIS through a score card approved by the CHRO. Ensure accuracy of the HRMIS being reported by reviewing it with the CHRO and continuously improving it with important intelligence information that would facilitate proactive workman / staff management Prepare the Annual operating plan for the factory HR function by reviewing the same with the CHRO after getting budget inputs from all the stakeholders. The budget should address all the welfare measures including the medical facilities of the workmen and staff of the factory F) Staff training & Employee Policy design & deployment Design of employee benefit, welfare and work-related policies including terms and conditions of employment Manage communication of all employees related policies on a need to know basis with all the employees in a timely and transparent manner Monitor employee policies for any changes based on statutory provisions or best practices captured after reviewing the same with the CHRO and getting it approved by him / her. G) People Management Ensure all the process activities are carried out by the reportees. Troubleshoot in case of any issue resolution required. Engage, guide, supervise and mentor the reportees. Experience in Years The candidate should have 8 to 10 years of experience in industrial relations, payroll administration, training, welfare, policy design and communication of the blue collared staff in plants in any manufacturing organization, preferably FMCG. Educational Qualification Graduate or preferably MSW / MBA with specialization in Industrial Relations and Labor welfare. About the Organization: Crax is one of India’s beloved brands, with a 25 years long heritage in salty snacks. The brand is owned by DFM Foods ltd, which was acquired by the Private Equity - Advent International in 2019. The entire organization has been transformed with superior systems and processes and is seeing significant investment in brands, sales infrastructure to fulfil the ambition of being a top notch salty snacks player across India. Our Products: Corn Rings and Wheat Puffs are marketed under the CRAX and NATKHAT brand names respectively. Both these have become extremely popular snacks, especially among children. In the namkeens segment, we offer a complete range of products consisting of 12 distinct product variants that include Bhujiyas, Daals, Mixtures and Nut-Mixes. These are sold in several pack sizes to cater to both casual/impulse consumption as well as consumption at home. Website: https://crax.in/
This role is responsible for achieving sales revenue targets by effectively preparing and implementing area sales plans, lead & manage sales officers, RD's & super-stockists. Responsibilities Sales Operations: - Prepare, implement, and review sales plan. - Ensure daily monitoring of sales and retail productivity, & weekly sales review - Supervise the sales officer’s execution & sales efficiency in the field. -Induction & onboarding of new SO's in the field. - Reviewing the monthly performance of Sales officers/ ISR's. - Submit weekly/monthly sales related reports. - Conduct daily market visits. - Work on market development-consolidation of existing covered areas and expansion into new areas. - Generate Primary Sales in line with Secondary Sales. - Responsible for activities related to the tertiary sales in the region. Branding/ In-store Execution: -Executing promotional activities for brand awareness & visibility. -Responsible for tracking & monitoring competitor's products & activity. Distributor Management: - Undertake daily visits to distributors & wholesalers. - Ensure proper inventory management, distribution & Re-distribution to ensure on time procurement and supply of orders. - Maintain and develop good business relationships with all existing distributors through reviewing the ROI. - Responsible for approval/appointment of distributors. People Management: - Continuously monitor & review performance of Sales officers. - Continuously interview sales officer candidates in order to manage the attrition with minimum possible vacant man-days. - Ensure engagement and motivation of Sales officers / ISRs / PSRs and be accountable for retention of all the key high performing resources. - Define & assign KRA's for sales officers every year. Experience and Education Required: Full time Graduate. (MBA is preferred) 8 to 10 Years of experience in General Trade, distributor handling & team management. About the Organization: Crax is one of India’s beloved brands, with a 25 years long heritage in salty snacks. The brand is owned by DFM Foods ltd, which was acquired by the Private Equity - Advent International in 2019. The entire organization has been transformed with superior systems and processes and is seeing significant investment in brands, sales infrastructure to fulfil the ambition of being a top notch salty snacks player across India. Our Products: Corn Rings and Wheat Puffs are marketed under the CRAX and NATKHAT brand names respectively. Both these have become extremely popular snacks, especially among children. In the namkeens segment, we offer a complete range of products consisting of 12 distinct product variants that include Bhujiyas, Daals, Mixtures and Nut-Mixes. These are sold in several pack sizes to cater to both casual/impulse consumption as well as consumption at home. Website: https://crax.in/
This role is responsible for Responsible for sales planning, market execution, regional resource engagement, regional revenue targets & regional sales productivity objectives. The incumbent will be responsible for handling Large pack business in Punjab, Uttarakhand & Uttar Pradesh. Business Objectives • Responsible for achieving revenue targets for the region-monthly/quarterly & yearly basis. • Responsible for all brand strategies & market execution plans. • Responsible for the appointment of sub DB's, super stockists, anchor distributors and their engagement to mitigate possible attrition. • Responsible for all trade marketing schemes, loyalty programs in alignment with the National trade marketing manager & commercial head. • Responsible for on-the-job Training & development of Sales officers. Area sales managers besides ISR's & PSR's to deliver the targeted productive calls & sales productivity numbers. • Responsible for tracking & monitoring competitive activities and taking appropriate action steps through the respective functional heads to counter them. • Responsible & creation of annual business plan. • Responsible for sales automation of the region. •Ensure accurate SKU wise sales forecasting for the region based on sound analysis and support the supply chain team for correct planning. 2.Distribution Management •Achieve numeric and weighted distribution objectives through stable trade channel partners. • Review distributors' ROI thereby ensuring healthy earnings and achievement of channel margin objectives. • Ensure hygiene factors i.e. timely claim processing for the distributors/CFAs with the help of the Regional Sales team. • Create urban and rural aggressive rural penetration/ coverage plan thereby achieving it through innovative distribution models. 3.Competitor Monitoring • Continuously monitor competitor activities • Conduct competitor analysis. • Keep abreast of market trends. 4.Reporting • Report Accurate Timely Information as scheduled and in the defined regular format. • Ensure day to day MIS to the company. 5.People Management • Hire, train, and appraise sales staff in line with the business deliverables. • Engagement of all ASMs, Sales supervisors, ISRs, PSRs, Super Stockists and distributors. • Manage attrition of all sales resources in the region through implementation of effective engagement initiatives. • Responsible & accountable for development of High potential employees in the region. Experience and Education Required: 10 to 15 years in FMCG/Food industry preferably 2-3 years of experience in similar role. Education -Graduation in any stream – Full Time ; MBA in Sales/Marketing (Full Time) from a reputed institute will be preferred About the Organization: Crax is one of India’s beloved brands, with a 25 years long heritage in salty snacks. The brand is owned by DFM Foods ltd, which was acquired by the Private Equity - Advent International in 2019. The entire organization has been transformed with superior systems and processes and is seeing significant investment in brands, sales infrastructure to fulfil the ambition of being a top notch salty snacks player across India. Our Products: Corn Rings and Wheat Puffs are marketed under the CRAX and NATKHAT brand names respectively. Both these have become extremely popular snacks, especially among children. In the namkeens segment, we offer a complete range of products consisting of 12 distinct product variants that include Bhujiyas, Daals, Mixtures and Nut-Mixes. These are sold in several pack sizes to cater to both casual/impulse consumption as well as consumption at home. Website: https://crax.in/
This role is responsible for sales planning, market execution, regional resource engagement, regional revenue targets & regional sales productivity objectives. You will be handling Large pack business in Punjab, Uttarakhand & Uttar Pradesh. Responsible for achieving revenue targets for the region on a monthly/quarterly & yearly basis. You will be in charge of all brand strategies & market execution plans. Additionally, you will appoint sub DB's, super stockists, anchor distributors and engage them to mitigate possible attrition. You will also oversee all trade marketing schemes and loyalty programs in alignment with the National trade marketing manager & commercial head. Furthermore, you will provide on-the-job Training & development of Sales officers, Area sales managers besides ISR's & PSR's to deliver the targeted productive calls & sales productivity numbers. Monitoring competitive activities and taking appropriate action steps through the respective functional heads to counter them will also fall under your responsibilities. You will be responsible for the creation of the annual business plan and sales automation of the region, ensuring accurate SKU wise sales forecasting for the region based on sound analysis and supporting the supply chain team for correct planning. Distribution Management will be a key aspect of your role where you will achieve numeric and weighted distribution objectives through stable trade channel partners. You will review distributors" ROI to ensure healthy earnings and achievement of channel margin objectives. Urban and rural aggressive rural penetration/ coverage plans will be created and achieved through innovative distribution models. Continuously monitoring competitor activities, conducting competitor analysis, and staying abreast of market trends will be essential. Reporting accurate timely information as scheduled and in the defined regular format is crucial, ensuring day-to-day MIS to the company. Regarding People Management, you will hire, train, and appraise sales staff in line with the business deliverables, engaging all ASMs, Sales supervisors, ISRs, PSRs, Super Stockists, and distributors. Managing attrition of all sales resources in the region through effective engagement initiatives and developing High potential employees in the region are also part of your responsibilities. Experience and Education Required: 10 to 15 years in FMCG/Food industry preferably with 2-3 years of experience in a similar role. Graduation in any stream Full Time; MBA in Sales/Marketing (Full Time) from a reputed institute will be preferred.,