Cluster Sales Manager

This role is responsible for Responsible for sales planning, market execution, regional resource engagement, regional revenue targets & regional sales productivity objectives. The incumbent will be responsible for handling Large pack business in Punjab, Uttarakhand & Uttar Pradesh.

1. Business Objectives

• Responsible for achieving revenue targets for the region-monthly/quarterly & yearly basis.

• Responsible for all brand strategies & market execution plans.

• Responsible for the appointment of sub DB's, super stockists, anchor distributors and their engagement to mitigate possible attrition.

• Responsible for all trade marketing schemes, loyalty programs in alignment with the National trade marketing manager & commercial head.

• Responsible for on-the-job Training & development of Sales officers. Area sales managers besides ISR's & PSR's to deliver the targeted productive calls & sales productivity numbers.

• Responsible for tracking & monitoring competitive activities and taking appropriate action steps through the respective functional heads to counter them.

• Responsible & creation of annual business plan.

• Responsible for sales automation of the region.

•Ensure accurate SKU wise sales forecasting for the region based on sound analysis and support the supply chain team for correct planning.

2.Distribution Management

•Achieve numeric and weighted distribution objectives through stable trade channel partners.

• Review distributors' ROI thereby ensuring healthy earnings and achievement of channel margin objectives.

• Ensure hygiene factors i.e. timely claim processing for the distributors/CFAs with the help of the Regional Sales team.

• Create urban and rural aggressive rural penetration/ coverage plan thereby achieving it through innovative distribution models.

3.Competitor Monitoring

• Continuously monitor competitor activities

• Conduct competitor analysis.

• Keep abreast of market trends.

4.Reporting

• Report Accurate Timely Information as scheduled and in the defined regular format.

• Ensure day to day MIS to the company.

5.People Management

• Hire, train, and appraise sales staff in line with the business deliverables.

• Engagement of all ASMs, Sales supervisors, ISRs, PSRs, Super Stockists and distributors.

• Manage attrition of all sales resources in the region through implementation of effective engagement initiatives.

• Responsible & accountable for development of High potential employees in the region.

Experience and Education Required:

• 10 to 15 years in FMCG/Food industry preferably 2-3 years of experience in similar role.
• Education -Graduation in any stream – Full Time ; MBA in Sales/Marketing (Full Time) from a reputed institute will be preferred

About the Organization:

Crax is one of India’s beloved brands, with a 25 years long heritage in salty snacks. The brand is owned by DFM Foods ltd, which was acquired by the Private Equity - Advent International in 2019. The entire organization has been transformed with superior systems and processes and is seeing significant investment in brands, sales infrastructure to fulfil the ambition of being a top notch salty snacks player across India.

Our Products:

Corn Rings and Wheat Puffs are marketed under the CRAX and NATKHAT brand names respectively. Both these have become extremely popular snacks, especially among children.

In the namkeens segment, we offer a complete range of products consisting of 12 distinct product variants that include Bhujiyas, Daals, Mixtures and Nut-Mixes. These are sold in several pack sizes to cater to both casual/impulse consumption as well as consumption at home.

Website: https://crax.in/