Area Sales Manager

Job Description

This role is responsible for achieving sales revenue targets by effectively preparing and implementing area sales plans, lead & manage sales officers, RD's & super-stockists. ResponsibilitiesSales Operations:- Prepare, implement, and review sales plan.- Ensure daily monitoring of sales and retail productivity, & weekly sales review- Supervise the sales officer’s execution & sales efficiency in the field.-Induction & onboarding of new SO's in the field.- Reviewing the monthly performance of Sales officers/ ISR's.- Submit weekly/monthly sales related reports.- Conduct daily market visits.- Work on market development-consolidation of existing covered areas and expansion into new areas.- Generate Primary Sales in line with Secondary Sales.- Responsible for activities related to the tertiary sales in the region. Branding/ In-store Execution:-Executing promotional activities for brand awareness & visibility.-Responsible for tracking & monitoring competitor's products & activity. Distributor Management:- Undertake daily visits to distributors & wholesalers.- Ensure proper inventory management, distribution & Re-distribution to ensure on time procurement and supply of orders.- Maintain and develop good business relationships with all existing distributors through reviewing the ROI.- Responsible for approval/appointment of distributors. People Management:- Continuously monitor & review performance of Sales officers.- Continuously interview sales officer candidates in order to manage the attrition with minimum possible vacant man-days.- Ensure engagement and motivation of Sales officers / ISRs / PSRs and be accountable for retention of all the key high performing resources.- Define & assign KRA's for sales officers every year. Experience and Education Required:Full time Graduate. (MBA is preferred)8 to 12 Years of experience in General Trade, distributor handling & team management. About the Organization:Crax is one of India’s beloved brands, with a 25 years long heritage in salty snacks. The brand is owned by DFM Foods ltd, which was acquired by the Private Equity - Advent International in 2019. The entire organization has been transformed with superior systems and processes and is seeing significant investment in brands, sales infrastructure to fulfil the ambition of being a top notch salty snacks player across India.Our Products:Corn Rings and Wheat Puffs are marketed under the CRAX and NATKHAT brand names respectively. Both these have become extremely popular snacks, especially among children.In the namkeens segment, we offer a complete range of products consisting of 12 distinct product variants that include Bhujiyas, Daals, Mixtures and Nut-Mixes. These are sold in several pack sizes to cater to both casual/impulse consumption as well as consumption at home. Website: https://crax.in/