Regional Sales Manager- Large Pack

This role is responsible for sales planning, market execution, regional resource engagement, regional revenue targets & regional sales productivity objectives. You will be handling Large pack business in Punjab, Uttarakhand & Uttar Pradesh. Responsible for achieving revenue targets for the region on a monthly/quarterly & yearly basis. You will be in charge of all brand strategies & market execution plans. Additionally, you will appoint sub DB's, super stockists, anchor distributors and engage them to mitigate possible attrition. You will also oversee all trade marketing schemes and loyalty programs in alignment with the National trade marketing manager & commercial head. Furthermore, you will provide on-the-job Training & development of Sales officers, Area sales managers besides ISR's & PSR's to deliver the targeted productive calls & sales productivity numbers. Monitoring competitive activities and taking appropriate action steps through the respective functional heads to counter them will also fall under your responsibilities. You will be responsible for the creation of the annual business plan and sales automation of the region, ensuring accurate SKU wise sales forecasting for the region based on sound analysis and supporting the supply chain team for correct planning. Distribution Management will be a key aspect of your role where you will achieve numeric and weighted distribution objectives through stable trade channel partners. You will review distributors" ROI to ensure healthy earnings and achievement of channel margin objectives. Urban and rural aggressive rural penetration/ coverage plans will be created and achieved through innovative distribution models. Continuously monitoring competitor activities, conducting competitor analysis, and staying abreast of market trends will be essential. Reporting accurate timely information as scheduled and in the defined regular format is crucial, ensuring day-to-day MIS to the company. Regarding People Management, you will hire, train, and appraise sales staff in line with the business deliverables, engaging all ASMs, Sales supervisors, ISRs, PSRs, Super Stockists, and distributors. Managing attrition of all sales resources in the region through effective engagement initiatives and developing High potential employees in the region are also part of your responsibilities. Experience and Education Required: 10 to 15 years in FMCG/Food industry preferably with 2-3 years of experience in a similar role. Graduation in any stream Full Time; MBA in Sales/Marketing (Full Time) from a reputed institute will be preferred.,