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2.0 - 6.0 years
0 Lacs
palakkad, kerala
On-site
As a suitable candidate for this role, you are expected to have a Graduate/Post Graduate educational qualification along with competencies in Market Execution, Business Development, Channel Partner Management, Selling, and Negotiation. Your key responsibilities will include ensuring the achievement of secondary sales targets, setting objectives for AW, breaking objectives for AWSM (Beat-Wise), ensuring communication of objectives to AW, and periodic tracking of objectives. You will also be responsible for AW Management by aligning, supporting, and motivating AW to meet business objectives, ensuring adequate infrastructure and systems, and acting as a commercial interface between AW and BIL. Additionally, you will be required to coach, manage, and evaluate AWSM performance by coaching AWSM on BIL best practices and WOW, training AWSM on the sales call process, evaluating their performance periodically, and providing on-the-job support/guidance for addressing territory-specific issues. You will also need to ensure adequate service levels in the market, build business in existing and new outlets, execute visibility implementation and merchandising, and implement the launch of new consumer promos/trade schemes and products. Market intelligence will be a key aspect of your role where you will be responsible for collecting and reporting required market information on competitor activities such as promotions (trade & consumer), service day, off-take, prices, new launches, visibility, etc. Maintaining records and systems including PJP data, MIS reporting, and ensuring the hub of UDAAN will also be part of your responsibilities. Furthermore, you will represent Britannia for consumer complaints by visiting consumers to address and sort quality complaints, as well as informing quality about the status of complaints. Your role will be crucial in driving the business forward through effective market execution strategies and strong channel partner management.,
Posted 1 week ago
10.0 - 15.0 years
0 Lacs
noida, uttar pradesh
On-site
This role is responsible for sales planning, market execution, regional resource engagement, regional revenue targets & regional sales productivity objectives. You will be handling Large pack business in Punjab, Uttarakhand & Uttar Pradesh. Responsible for achieving revenue targets for the region on a monthly/quarterly & yearly basis. You will be in charge of all brand strategies & market execution plans. Additionally, you will appoint sub DB's, super stockists, anchor distributors and engage them to mitigate possible attrition. You will also oversee all trade marketing schemes and loyalty programs in alignment with the National trade marketing manager & commercial head. Furthermore, you will provide on-the-job Training & development of Sales officers, Area sales managers besides ISR's & PSR's to deliver the targeted productive calls & sales productivity numbers. Monitoring competitive activities and taking appropriate action steps through the respective functional heads to counter them will also fall under your responsibilities. You will be responsible for the creation of the annual business plan and sales automation of the region, ensuring accurate SKU wise sales forecasting for the region based on sound analysis and supporting the supply chain team for correct planning. Distribution Management will be a key aspect of your role where you will achieve numeric and weighted distribution objectives through stable trade channel partners. You will review distributors" ROI to ensure healthy earnings and achievement of channel margin objectives. Urban and rural aggressive rural penetration/ coverage plans will be created and achieved through innovative distribution models. Continuously monitoring competitor activities, conducting competitor analysis, and staying abreast of market trends will be essential. Reporting accurate timely information as scheduled and in the defined regular format is crucial, ensuring day-to-day MIS to the company. Regarding People Management, you will hire, train, and appraise sales staff in line with the business deliverables, engaging all ASMs, Sales supervisors, ISRs, PSRs, Super Stockists, and distributors. Managing attrition of all sales resources in the region through effective engagement initiatives and developing High potential employees in the region are also part of your responsibilities. Experience and Education Required: 10 to 15 years in FMCG/Food industry preferably with 2-3 years of experience in a similar role. Graduation in any stream Full Time; MBA in Sales/Marketing (Full Time) from a reputed institute will be preferred.,
Posted 1 week ago
2.0 - 8.0 years
0 Lacs
guwahati, assam
On-site
As an Area Sales Manager in the FMCG industry, you will be responsible for managing sales infrastructure, downstream logistics, sales and operations planning, sales support activities, talent management, and various other key responsibilities to ensure the growth and success of the business. Your educational qualification should be an MBA or Graduate degree, coupled with 2-8 years of relevant sales experience. It is essential for you to possess competencies such as understanding of channel sales and distribution operations, leadership, communication, IT skills, business development, process management, negotiation skills, and market execution. In your role, you will need to develop and implement a strategic sales and distribution plan based on regional sales manager priorities. This involves analyzing potential areas for business growth, evaluating and appointing authorized wholesalers, and coordinating with various internal stakeholders for effective sales infrastructure management. You will also be responsible for managing downstream logistics, ensuring availability of products at the AW level, improving channel financing, and enhancing A/W satisfaction to meet defined performance norms. Furthermore, your role will require you to actively participate in sales and operations planning, design sales support activities, manage talent by setting KRAs for the team, conducting performance reviews, and coordinating recruitment activities with HR. Additionally, you will be involved in various other responsibilities such as report preparation, consumer promotions, business solution development, annual budgeting, customer complaint handling, and managing market returns. This is a full-time, permanent position that offers benefits including health insurance and provident fund. Join us in this challenging yet rewarding role where you can contribute to the growth and success of our business in the FMCG sector.,
Posted 3 weeks ago
5.0 - 9.0 years
0 Lacs
tamil nadu
On-site
As a candidate for this position, you should be a Graduate/Post Graduate with desired competencies in Market Execution, Business Development, Channel Partner Management, Selling, and Negotiation. Your key responsibilities will include ensuring the achievement of secondary sales targets by setting objectives for AW, breaking objectives for AWSM (Beat-Wise), and ensuring communication of objectives to AW. You will be responsible for periodic tracking of objectives and AW Management, aligning, supporting, and motivating AW to meet business objectives. It will also be your duty to ensure adequate infrastructure & systems and act as a commercial interface between AW & BIL. You will be expected to coach, manage, and evaluate AWSM performance by coaching them on BIL best practices & WOW, training them on the sales call process, and evaluating their performance periodically. Providing on-the-job support/guidance for addressing territory-specific issues is also crucial. Furthermore, you will need to ensure adequate service levels in the market and build business in existing & new outlets by servicing dealer points, maintaining relations with existing dealers, increasing the depth and width per dealer, prospecting new outlets, and performing activations as per decided by ASM. Your role will also involve executing visibility implementation & merchandising by ensuring adherence to Plan-O-Gram, execution of primary & secondary merchandising, and visibility implementation. Implementing the launch of new consumer promos/trade schemes & new products will be part of your responsibilities as well. You will be responsible for collecting & reporting required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility, etc. Additionally, maintaining records & systems such as PJP Data, MIS Reporting, and ensuring the hub of UDAAN will be essential. As a representative of Britannia for consumer complaints, you will need to visit consumers to address & sort quality complaints and inform quality about the status of complaints. This role requires a proactive individual who can effectively communicate, execute strategies, and drive business growth in the market.,
Posted 4 weeks ago
3.0 - 7.0 years
0 Lacs
chennai, tamil nadu
On-site
You are a dynamic and motivated Sales Manager in FMCG Field Sales with a minimum of 3 years of experience in the FMCG industry. Your role involves leading and managing sales operations in the assigned territory, focusing on driving sales growth through active fieldwork. You should possess hands-on experience in FMCG sales, a strong distributor and retail network knowledge, and the ability to engage with channel partners effectively. Your responsibilities will include driving primary and secondary sales targets through field visits, managing and expanding distributor and retail networks, coaching a team of Sales Officers/Executives for high performance, identifying new market opportunities, and ensuring effective in-store execution. You will also monitor competitor activities, maintain market leadership strategies, ensure product visibility, availability, and placement as per company standards, conduct market audits, and coordinate with the supply chain/logistics for smooth distribution. To succeed in this role, you should be a graduate with an MBA/PG in Sales/Marketing preferred, have strong knowledge of local market and distribution channels, excellent leadership, communication, and team management skills. You must be able to work under pressure in a target-driven environment, proficient in sales reporting tools and MS Office, and willing to travel extensively within the region/cluster. This is a full-time, permanent position based in Chennai, requiring extensive field travel and a hands-on approach to drive sales growth and market presence effectively.,
Posted 1 month ago
4.0 - 9.0 years
4 - 9 Lacs
Nashik, Maharashtra, India
On-site
Managing assigned key accounts and exploring the possibility of adding new accounts if applicable Ensuring proper market execution as per DEEP RED Norms Examining the purchase order and using historical data analysis to predict product demand and sales Keeping track of sales statistics and other information in excel for comparison and verification Market working and regular visits to Assigned Key Accounts Managing appropriate Stock alignment and Material delivery Attending Capability Development Training Sessions and Monitoring MGR Performance Acting as a liaison between internal and external customers/business Tracking sales quarterly or monthly and achieving sales objectives Follow-up in stores on regularly basis to address concerns/queriers and keep an eye on marketing activities In charge to enhance a competitive advantage and monitor current promotions Interact with internal and external stakeholders, supervise MGR and provide proper input on areas of improvement Implement product placement and retail exposure strategies Reviewing post-activity data and keeping a record of accomplishments and failures
Posted 1 month ago
5.0 - 8.0 years
5 - 8 Lacs
Hyderabad, Telangana, India
On-site
Sales Plan Execution: Coordinate and achieve sales objectives for assigned Territory routes by brand and pack on a daily basis for secondary, primary volumes (Physical Cases & unit Cases), Gross revenue (GR) & Net revenue (NR). Define route plans of the Market Growth Representatives, Account Developers to optimize coverage cost effectively and ensure adequate productivity. Customer Management: Drive Relationship with Outlets through the team of Market growth representative and Account Developers to ensure sustained business. Market Expansion: Drive Horizontal Expansion with respect to number of outlets opened versus target to improve business in the coming years. Take up the responsibility of opening new outlets during market visits and provide necessary support in terms of elements, discounts, coolers etc. Drive conversion of high value/ high visibility outlets to Depth Outlets (Happy Deal, Vision 2020, Teen & College Outlets, Outlets in Emerging Channels) and ensure execution as per Company norms. Market share gain through various ground level interventions such as driving outlet level billing vertically & horizontally. Market Execution: Execute Channel Programmers, Promotional activities for the given set of outlets. Plan for merchandising elements, coolers based on outlets/ market requirements and as per the RED standards. Prepare MGR wise action plans for improving RED (Right Execution) parameters, HE etc. People Management: Carry out on job trainings with Market growth representatives (Off Role) to improve Execution skills on the job. Track PJP (Permanent Journey Plan) Compliance and other productivity Metrics of the team and provide inputs to improve the same via OJT Evaluate performance and skills of MDs and provide inputs via on-the-job coaching, training etc. Conduct Joint Weekly, Monthly Review with ASM to review performance wrt Sales, Execution Parameters of MDs and work on agreed actions. Review Performance and market issues to be resolved via daily Gate Meetings Budget Management: Propose Discount spend for given set of outlets to drive business. Closely monitor customer outstanding and claims and ensure compliance to credit and other policies. Asset Control: Ensure regular tracking of our Assets and ensure asset movements etc in compliance to the Asset Policy. Distribution Management: In routine ensure monitoring distributor ROI, SKU wise margins, DMS (Distribution Management System), scheme spend distributor to market outlets.
Posted 1 month ago
2.0 - 4.0 years
0 Lacs
Kanchipuram, Tamil Nadu, India
On-site
Overview Job Overview: CE handles single/multiple distributors ranging over different scale of business. He/She is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He/She will be instrumental in resolving market challenges and ensuring incremental business. Responsibilities Responsibilities: Market .??Delivering Secondary monthly targets and Gross Revenue growth .??Planning routes efficiently to increase productivity .??Increase Net Distribution by increasing number of outlet served .??Increases Weighted Distribution by increasing SKU count in existing outlets .??Ensuring stock availability and Rack Execution as per planogram .??Relationship building in the market to maximize customer satisfaction Training & Communication .??One-on-One training of PSRs (Pre-Sales Representatives) to develop business understanding & sales capability .??Monthly target setting for each salesmen .??Works with PSRs in market to coach him/her on market execution .??Monitors PSR performance using regular sales reports .??Communicates incentives and motivates PSRs to achieve targets Distributor .??Distributor/Hub/Spokes appointment and retirement for territories .??Managing DB health (ROI) by ensuring adherence to Joint Business plan .??Jointly responsible for recruitment and retention of sales representatives .??Minimizing expiry/stales by ensuring FIFO and stacking norms of products .??Tracking correct and timely delivery of orders in the market .??Ensuring food compliance of every distributor .??Facilitating development of distributor on PepsiCo sales competencies Qualifications Qualifications: - Any under graduation - 2 Years FMCG/ Similar Sales and Distribution
Posted 2 months ago
5.0 - 10.0 years
7 - 12 Lacs
Bengaluru
Work from Office
We re looking for a Product Marketing Manager (APJ, Okta & Auth0) to drive regional go-to-market execution and sales enablement across Asia-Pacific & Japan (APJ). Based in India, you ll collaborate with global and regional teams to adapt messaging, content, and strategy for key markets like Australia and Japan, while also fueling growth in emerging markets such as India. This role is perfect for a strategic marketer with a passion for storytelling, market insights, and equipping sales teams with impactful content. This role will be reporting to APK Product Marketing Manager. What You ll Do Regional Go-to-Market Execution Support product launches and GTM strategies across APJ, ensuring alignment with regional needs. Localize global marketing campaigns for key and emerging APJ markets. Optimize product messaging and positioning for diverse audiences. Sales Enablement Adapt global sales content for APJ, ensuring relevance and effectiveness. Equip sales and partners with the right messaging, competitive insights, and use cases. Gather regional feedback to refine positioning and enablement strategies. Content & Messaging Tailor product messaging to resonate with APJ customers while maintaining global consistency. Work with content teams to adapt marketing assets (case studies, blogs, web pages) for the region. Market Insights & Competitive Intelligence Conduct research on customer trends, industry shifts, and regulatory considerations in APJ. Analyze competitors and identify opportunities for differentiation. Share insights with global and regional teams to inform strategy. Cross-Functional Collaboration Work closely with regional sales, marketing, and global product teams to ensure seamless execution. Serve as a bridge between APJ teams and headquarters, advocating for regional market needs. What You Bring 5+ years in product marketing, B2B SaaS marketing, or a related field. Familiarity with Identity & Access Management (IAM), cybersecurity, or cloud security solutions. Experience or knowledge of APJ markets (Australia, Japan, India, etc.). Strong written and verbal communication skills in English (business-level proficiency). Ability to adapt global sales and marketing content to local market needs. Analytical mindset with a data-driven approach to market research and strategy . Bachelor s degree in Marketing, Business, or a related field (or equivalent experience). Collaborative, self-motivated, and comfortable working in a fast-paced, cross-functional environment. Work Setup Location: Based in India, supporting the broader APJ region. Flexibility: Remote or hybrid, depending on company policy. Collaboration: Work across time zones with regional and global teams .
Posted 2 months ago
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