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Product Marketing Manager

Product Marketing Manager

TheHireHub.Ai

10 years

0 Lacs

gurugram haryana india

Posted:1 day ago| Platform:

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Skills Required

marketing recruitment management ai automate sourcing outreach assessment scheduling engagement positioning messaging recruiting service enablement measurement cadence research data strategy content pricing packaging experimentation finance test metrics pipeline report drive consistency saas storytelling synthesis collaboration crm analytics audit kit support dashboard

Work Mode

On-site

Job Type

Full Time

Job Description

About Us

Role Overview

Target ICPs & Personas

Talent Acquisition leaders and recruiting managers
CHROs and HR leaders (enterprise and mid‑market)
HR Ops and People Ops
Ecosystem partners (implementation/service partners, ISVs), with an eye to future B2C user segments

Key Responsibilities

Own product positioning and messaging for B2B audiences with a roadmap for future B2C narratives; ensure clarity of AI value propositions and use cases.
Plan and execute frequent product/feature launches end‑to‑end (narrative, assets, channel plan, enablement, measurement) while working toward a more stable cadence over time.
Define and validate ICPs, personas, and jobs‑to‑be‑done through research, interviews, and data; translate insights into GTM strategy and content.
Run competitive and market intelligence; partner with Product to influence roadmap and with Sales to shape field strategy.
Build and maintain sales enablement (pitch decks, one‑pagers, battlecards, objection handling, demo scripts) and coordinate with Sales Enablement where relevant.
Collaborate with Growth/Demand to plan campaigns and full‑funnel content (web, email, webinars, events) aligned to the buyer journey across global regions.
Own pricing & packaging research and experimentation; partner with Finance/RevOps to test hypotheses and iterate.
Define PMM metrics; instrument awareness → pipeline → win rate → adoption/expansion; run post‑launch retros and report learnings.
Coordinate flagship events, webinars, and partner marketing initiatives that drive qualified pipelines globally.
Guard brand and narrative consistency across customer‑facing and internal channels.

Required Skills & Qualifications

4–10 years in B2B SaaS product marketing or adjacent growth/product roles with ownership of positioning and GTM.
Demonstrated success partnering with Sales on enablement and Product on launches and roadmap influence.
Strength in research and storytelling: customer interviews, win/loss, data synthesis, and crisp copywriting.
Comfort with metrics and experimentation; ability to link PMM programs to pipeline, win rate, and adoption.
Strong cross‑functional collaboration and project management in fast‑paced, startup environments.
Global GTM exposure and sensitivity to regional nuances (e.g., India, US, EU).

Nice‑to‑Have

Experience in HRTech/ATS/CRM or analytics; exposure to AI‑powered products and technical audiences.
Hands‑on with events/webinars and partner co‑marketing that drive qualified pipeline.
Background in pricing & packaging and/or product‑led growth motions.

What Success Looks Like (30/60/90)

30 days: Align on ICPs/personas and value props; audit collateral; deliver refreshed website/one‑pager narrative for B2B with B2C path articulated.
60 days: Ship a feature launch with full GTM kit (messaging, deck, web, enablement) and support one global webinar/event pilot.
90 days: Stand up a competitive program, initial pricing/packaging experiments, and a PMM dashboard tied to pipeline and adoption.

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