Head of Marketing

Job Description

About Spyne At Spyne, we are transforming how cars are marketed and sold with cutting-edge Generative AI. What started as a bold idea—using AI-powered visuals to help auto dealers sell faster online—has now evolved into a full-fledged, AI-first automotive retail ecosystem. Backed by $16M in Series A funding from Accel, Vertex Ventures, and other top investors, we’re scaling at breakneck speed: Launched industry-first AI-powered Image, Video & 360° solutions for Automotive dealers Launching Gen AI powered Automotive Retail Suite to power Inventory, Marketing, CRM for dealers Onboarded 1500+ dealers across US, EU and other key markets in the past 2 years of launch Gearing up to onboard 10K+ dealers across global market of 200K+ dealers 150+ members team with near equal split on R&D and GTM Learn more about our products: Spyne AI Products - StudioAI , RetailAI Series A Announcement - CNBC-TV18 , Yourstory Role Overview We’re hiring a Head of Marketing to lead Spyne’s global marketing engine across product, performance, brand, and community. This is a senior leadership role owning everything from pipeline creation to category definition . You’ll lead a high-performance team, partner closely with Sales, Product, and CS, and build the strategy and execution muscle to scale Spyne from $5M to $20M+ ARR. 📍 Location : Gurugram (Work from Office, 5 days a week) 🖥 Role : Full-time. Head of Marketing Key Responsibilities 1. Product Marketing Own positioning, messaging, and value propositions across product lines Lead product launches and GTM in partnership with Product and Sales Create persona-driven collateral: decks, one-pagers, use cases, and battlecards Conduct competitor benchmarking and win/loss analysis Drive in-product comms and feature adoption strategies 2. Demand Generation Own global pipeline generation through paid, SEO, content, ABM, and email Build full-funnel campaigns optimized for MQL, SQL, and ARR targets Set up attribution, analytics, and campaign automation using HubSpot (or equivalent) Partner with Sales to improve MQL→SQL conversion and feedback loops Hire and lead performance marketers, campaign managers, and content specialists 3. Brand, PR & Communications Define and evolve Spyne’s brand in U.S., EU, and India markets Lead PR for launches, funding, partnerships, and founder features Build and manage media relationships, PR agencies, and analyst networks Drive thought leadership via content, panels, podcasts, and opinion articles 4. Community Building (India Focus) Grow an active dealer community through meetups, webinars, forums Launch dealer WhatsApp groups, newsletters, and ambassador programs Build India's first auto retail exhibition modeled after NADA/NIADA Turn top dealers into advocates, speakers, and brand champions 5. Content & Social Media Manage content calendar aligned with GTM, product, and brand goals Own presence across LinkedIn, YouTube, Twitter/X, Instagram Produce high-quality short-form content: videos, reels, case studies Track engagement, experiment with formats, and optimize for reach 6. Marketing Strategy & Leadership Define marketing OKRs and drive alignment across GTM teams Build and scale a world-class marketing org across India and the U.S. Hire top talent across product marketing, growth, content, and events Own marketing budget and drive ROI across all functions 7. Category Creation & Education Position Spyne as the category leader in AI-powered Auto Retail Launch market education campaigns: reports, guides, state-of-industry content Build ecosystem partnerships with dealer networks and auto platforms Drive engagement with influencers, analysts, and industry associations 8. Customer Marketing Turn customers into evangelists via case studies, testimonials, events Build a reference engine to accelerate sales cycles Launch referral and upsell campaigns to boost retention and ACV Collaborate with CS to convert promoters into active brand assets Ideal Candidate You’re a great fit if you’ve… Built and scaled full-funnel marketing engines—owning brand, product marketing, and demand generation Launched GTM for new products or markets, especially in the U.S. or other developed geographies Owned a pipeline target and delivered measurable revenue impact from marketing-led efforts Run integrated campaigns across paid, content, SEO, events, and email—and tracked attribution to the dollar Written positioning and messaging from scratch, and equipped Sales with pitch decks, one-pagers, and battlecards Built organic momentum—through campaigns, content, community, or thought leadership Created buzz and press by crafting angles journalists care about, and getting top-tier coverage without relying solely on agencies Rolled up your sleeves to get from zero to 100 engaged users in a vertical, using storytelling, hustle, and listening Built or nurtured customer communities or advocacy programs—whether it was called that or not Managed teams and agencies, but are just as comfortable writing a tweet, editing a blog, or drafting a press pitch yourself You’re Likely not a fit If You… Need a large team or agency to execute the basics View marketing as “support” rather than a revenue-driving function Believe brand = aesthetics and demand gen = paid ads Aren’t hands-on with tools like HubSpot, GA4, LinkedIn Ads, Canva, etc. Struggle to switch gears between execution, strategy, and cross-functional leadership Preferred background: 8–12 years of marketing experience, ideally in B2B SaaS or Auto/Mobility Tech Tier 1 MBA with post MBA experience in Marketing & Branding preferred, but not necessary—execution and outcomes matter more Proven track record of owning ARR-influencing metrics, not just vanity metrics Experience across Product Marketing, Demand Gen, and Brand/Comms Prior exposure to the U.S./EU markets, either through campaign execution or GTM ownership Strong portfolio of launches, campaigns, content, and outcomes Experience building or scaling a marketing org from early to growth stage Bonus: Experience in automotive, marketplace, or dealership ecosystem Why Spyne? Culture: High-ownership, zero-politics, execution-first Growth: $5M to $20M ARR trajectory Learning: Work with top GTM leaders and startup veterans Exposure: Global exposure across U.S., EU, and India markets Compensation: Competitive base + performance incentives + stock options Show more Show less