Head of Marketing

Job Overview:

The Marketing Head will be responsible for leading the overall marketing strategy of the organization, driving brand growth, increasing sales, and managing annual marketing budgets across all channels.

Key Responsibilities:

Marketing Strategy & Planning

• Develop and execute short-term and long-term marketing strategies
• Align marketing plans with business and sales objectives
• Drive brand positioning and visibility across all platforms

ATL, BTL & Digital Marketing

• Plan and manage

  ATL (Above The Line)

  campaigns (TV, print, outdoor, radio)
• Lead

  BTL (Below The Line)

  activities such as in-store promotions, events, activations
• Oversee

  Digital Marketing

  initiatives across social media, websites, and performance platforms
• Handle

  Influencer Marketing

  campaigns to improve reach and engagement
• Drive

  SEO strategy

  to improve online visibility and traffic

Sales & Budget Management

• Work closely with the sales team to drive revenue growth
• Prepare and manage the

  annual marketing budget

• Monitor ROI and optimize marketing spends

Store Presentation & Branding

• Ensure strong

  store presentation

  , visual merchandising, and branding consistency
• Support new store launches and marketing rollouts

Leadership & Problem Solving

• Lead and mentor the marketing team and agencies
• Handle complex marketing challenges with strong

  problem-solving skills

• Coordinate with internal stakeholders and external partners

Key Skills & Competencies:

• Strong expertise in

  ATL, BTL, Digital & Influencer Marketing

• In-depth knowledge of

  SEO and marketing analytics

• Excellent

  strategic thinking and planning skills

• Strong

  sales orientation and budget management

  capability
• Excellent

  presentation and communication skills

• Proven

  problem-solving and decision-making ability

• Minimum

  15+ years

  of overall experience in Marketing
• Strong experience in

  retail / consumer-focused industry

  preferred