Head of Marketing

Role Objective:

To lead marketing strategy, digital presence, creative execution, PR, and campaigns across key brand verticals.

Key Responsibilities:

Digital Marketing & Social Media:

• Manage social media platforms

• Plan monthly content calendars and promotions

• Write content, captions, articles, and media responses

Creative & Design Management:

• Manage graphic designers

• Design creatives and lookbooks

• Plan and execute photoshoots

Campaign Management:

• Plan and execute campaign launches

• Prepare press releases

• Strengthen brand positioning

Marketing Operations:

• Handle collaborations and vendor negotiations

• Manage marketing budgets and annual plans

• Support store openings and branding

Events & Team Leadership:

• Lead marketing & PR team

• Travel for exhibitions, shows, and shoots

Qualifications & Experience

• Graduate/Postgraduate in Marketing, Fashion Communication, or Advertising
• 1–6 years experience in luxury/fashion/jewellery marketing
• Strong digital, creative, and leadership skills