Head of Marketing

Role Overview

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute a holistic marketing strategy to drive brand awareness, user acquisition, engagement, and revenue growth.
• Lead annual planning, budgeting, and performance forecasting for the marketing function.
• Establish and track OKRs/KPIs tied to business goals.
  

Brand & Positioning

• Build and strengthen the AstroYogi brand across digital and offline touchpoints.
• Drive consistent brand messaging that aligns with customer insights and audience segments.
  

Digital & Paid Media

• Own end-to-end paid media strategy across key digital channels:
• Search and display campaigns (e.g., Google Ads)
• Social platforms (e.g., Meta Ads for Facebook, Instagram)
• Other performance-oriented digital channels
• Ensure campaigns are optimized for conversion, performance, and ROI using data insights and best practices from industry standards.
  

Performance Marketing & Analytics

• Leverage analytics, attribution tools, and reporting frameworks to measure campaign effectiveness and drive decision-making.
• Optimize budgets, audience targeting, creatives, and bidding strategies to maximize performance and minimize waste.
  

Content Strategy & Communications

• Oversee content strategy to support brand narrative and engagement across channels (blogs, social media, email, etc.).
• Collaborate with creative partners and internal stakeholders to produce compelling, conversion-focused content.
  

Partnerships & PR

• Identify strategic partnerships and partnerships that can amplify brand reach.
• Lead PR initiatives to enhance visibility and credibility in key markets and media outlets.
  

Team Leadership

• Build, mentor, and manage a high-performing marketing team.
• Promote a culture of experimentation, accountability, learning, and continuous improvement.
  

Qualifications & Skills

• 1012 years of progressive marketing experience, with a strong background in digital marketing strategy and execution.
• Demonstrated experience with paid digital advertising, including Google Ads and Meta Ads, and a solid understanding of broader performance marketing practices.
• Strong analytical skills, with the ability to interpret data and translate insights into strategic decisions.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Experience working in consumer-facing tech, digital platforms, or app-led businesses is a plus.
• Proven ability to lead teams and drive measurable growth in competitive environments.