Head of Marketing

Job Title: Head – Marketing & Sales

Company: Energy Livingscapes Pvt Ltd

Location: Madurai

Reporting to: Managing Director

Role Context (Madurai Market)

Madurai is a relationship-driven, price-sensitive, trust-based market. The role requires deep local understanding, strong on-ground presence, and the ability to convert walk-ins, references, and broker-led enquiries into bookings.

Role Objective

To drive sales velocity, brand credibility, and inventory liquidation across Energy Livingscapes projects by combining strong local sales leadership with focused, ROI-driven marketing.

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Key Responsibilities

1. Sales Leadership (Core Responsibility)

• Own project-wise sales targets for apartments, villas, plots, and commercial inventory

• Lead, train, and monitor on-site sales teams and CRM executives

• Personally handle high-value negotiations and closures

• Ensure disciplined follow-up of walk-ins, referrals, and digital leads

• Improve site visit → booking conversion, especially for end-users

2. Channel Partner & Local Network Management

• Build and manage a strong network of Madurai brokers, sub-brokers, and referral agents

• Conduct regular CP meets, incentive schemes, and site familiarisation

• Activate local influencers (doctors, traders, businessmen, NRIs, associations)

3. Marketing Execution (ROI Focused)

• Plan and execute Madurai-relevant marketing:

• Local outdoor hoardings, pole kiosks, bus shelters

• Newspaper inserts (Dinakaran, Dinamalar, The Hindu – Madurai edition)

• Local TV, FM, and event-based promotions

• Oversee digital lead generation (Google, Meta, portals) with strict CPL and conversion tracking

• Manage project launches, site events, property fairs, temple-town festivals, and weekend activations

4. Brand & Trust Building

• Strengthen Energy Livingscapes’ positioning as a dependable, delivery-focused Madurai developer

• Ensure consistency in brochures, site branding, walkthroughs, and customer communication

• Act as a brand face in exhibitions, CREDAI events, and local forums

5. Pricing, Offers & Market Intelligence

• Study competing projects in Madurai (pricing, offers, absorption)

• Recommend pricing corrections, schemes, and inventory-clearance offers

• Support management in launch pricing and phase-wise rate revisions

6. Reporting & Coordination

• Daily and weekly MIS on:

• Leads, site visits, bookings, cancellations

• Broker performance

• Marketing spend vs output

• Coordinate with:

• CRM & finance for collections

• Project team for possession commitments

• Legal for agreement closures

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Key Performance Indicators (KPIs)

• Monthly bookings & collections

• Inventory reduction velocity

• Site visit to booking ratio

• Channel partner productivity

• Marketing ROI (cost per booking)

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Ideal Candidate Profile

• 8–15 years experience in Tier-2 / Tier-3 city real estate sales (Tamil Nadu preferred)

• Strong Madurai market familiarity and local network

• Proven ability to sell mid-segment and premium housing

• Hands-on, field-oriented leader (not desk-only)

• Fluent in Tamil , Sourashtra ( Not mandatory ) and English