Product Marketing Manager

Location:

Type:

Reporting to:

About the Role:

At Practice by Numbers, we believe that great products deserve great positioning. We’re looking

strategic and hands-on Product Marketing Manager

up in the market. From messaging and positioning to go-to-market strategy, you’ll be the bridge

between what we build and how our audience understands its value.

This role goes beyond product launches. You’ll work closely with Product, Sales, Customer

Success, and Demand Gen to bring customer insight into everything we do—refining

messaging, improving sales enablement, and supporting adoption across the funnel. You’ll lead

narrative development, own competitive intel, and support high-impact campaigns that drive

engagement and revenue.

Based full-time in our Gurgaon office, you’ll report to the Marketing Director and collaborate

deeply with the content, demand generation, and sales teams. Over time, you’ll also help grow

and lead the product marketing function as the business scales.

Key Responsibilities:

Strategy & Positioning

● Define product positioning, value propositions, and messaging that resonate with target

personas.

● Own competitive analysis and market intelligence to inform product strategy and

differentiation.

● Partner with product managers on roadmap inputs and feature launches.

Go-to-Market Execution

● Lead GTM strategy for new features, modules, and product launches.

● Plan and execute product announcements across website, email, social, sales

enablement, and customer comms.

● Build segmented messaging for different verticals, personas, and lifecycle stages.

Enablement & Growth

● Create sales enablement materials: battlecards, feature decks, demo scripts, and

one-pagers.

● Collaborate with demand gen on campaigns to drive product awareness and lead

conversion.

● Drive upsell, cross-sell, and product adoption campaigns alongside CS.

Insights & Measurement

● Track product usage, adoption, and campaign performance.

● Conduct customer interviews, win/loss analysis, and voice-of-customer programs.

● Deliver feedback loops to product and growth teams.

You Should Have:

● 6-8 years in B2B SaaS product marketing or related roles (growth, lifecycle, sales

enablement).

● Strong understanding of GTM strategy, customer segmentation, and sales alignment.

● Experience translating complex features into clear, benefits-driven messaging.

● Comfort working with cross-functional teams in a fast-paced environment.

● Excellent writing, storytelling, and presentation skills.

Bonus Points For:

● Experience in vertical SaaS (healthcare, dental, legal, etc.)

● Experience in USA market

● Familiarity with HubSpot, Intercom, GA4, and product analytics tools.

● Understanding of product-led growth (PLG) or modular pricing models.

What We Offer:

● Competitive compensation and benefits

● Ownership and autonomy

● Direct impact on product adoption and revenue

● Collaborative team culture with high trust and transparency

About Practice by Numbers:

Practice by Numbers is an all-in-one software solution designed to help dental practices,

groups, and organizations to consolidate, streamline, and improve their day-to-day operations.

Our mission is to digitally transform your practice with a full suite of analytics, patient

communication, reputation management, online scheduling, online payments, patient forms,

insurance verification, and more, all in a single platform.

At Practice by Numbers, you’ll be joining a fast-growing SaaS company that’s reshaping how

dental practices operate and grow. Our tools power thousands of practices across the US and

now we’re scaling our marketing engine. You’ll work alongside a driven, collaborative team that

values clarity, creativity, and hard work and you’ll have real room to grow as we do.