Product Marketing Manager

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Location:

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Company: Fluidech IT Services Private Limited

Company Overview:

• FLUIDECH, an ESCONET group company and a deemed public company, is a technology consulting and managed services firm specialising in cybersecurity.
• Founded in 2014 and headquartered in Gurugramand today with a client base spanning over 100 organisations worldwideFluidech designs IT solutions aligned with business objectives, fostering trusted relationships and delivering measurable performance improvements.
• Established as a born-in-the-cloud company, Fluidech has evolved into a trusted technology partner that helps businesses build (Cloud & Infrastructure), automate (DevOps), and secure (Cyber Security services). Our solutions span diverse industry verticals, aligned with each client's business goals.
• In addition to holding ISO 9001 and ISO 27001 certifications and an award-winning cybersecurity team, the company has a strong value proposition in its GRC services across frameworks, including but not limited to NCIIPC's CAF, SEBI's CSCRF, and others.

Position Overview:

The Marketing Manager will play a strategic role in driving brand visibility, demand generation, and go-to-market initiatives for cybersecurity products and services. The ideal candidate will have strong technical marketing expertise, experience in working with cybersecurity OEMs, and a proven track record in developing and executing commercial and branding strategies to accelerate growth. Based in Gurugram, we partner with global OEMs and industry leaders to deliver cutting-edge cybersecurity services, compliance, and risk management solutions.

Key Responsibilities:

Marketing Strategy & Demand Generation

• Develop and implement integrated marketing plans aligned with business goals and sales targets.
• Create and execute digital and offline demand generation campaigns to drive qualified leads and pipeline growth.
• Manage marketing funnel metrics and continuously optimise for performance and ROI.

Branding & Positioning

• Strengthen the company's brand presence in the cybersecurity ecosystem through targeted content, PR, case studies, and success stories.
• Ensure brand consistency across all marketing channels and collaterals.

Technical & Product Marketing

• Translate complex cybersecurity solutions into compelling value propositions and marketing content.
• Collaborate with technical and pre-sales teams to create solution briefs, whitepapers, datasheets, and presentations.

OEM Alliances & Partnerships

• Build and maintain strong relationships with global cybersecurity OEMs.
• Drive joint marketing programs, MDF utilisation, and co-branding initiatives.
• Develop partner-specific marketing collaterals and campaigns.

Events, Workshops & Community Engagement

• Plan and execute industry events, customer workshops, webinars, and roundtables to enhance brand engagement.
• Represent the company in industry forums, cybersecurity expos, and partner events.

Commercial & Business Growth

• Support sales teams with go-to-market assets, lead nurturing campaigns, and customer engagement strategies.
• Conduct market research and competitor analysis to define pricing and positioning strategies.

Required Skills & Expertise:

• Expertise in Marketing Strategy & Execution
• Cybersecurity knowledge or Technical Solution Marketing Experience is a must.
• Demand Generation & Lead Management experience.
• Proficiency in Brand Building & Market Positioning
• OEM Alliances & Marketing Development Funds (MDF) Handling expertise is a must.
• Proficiency in Commercial Acumen and Pricing Strategy
• Event Planning, Workshops & Customer Engagement Initiatives are required.
• Strong communication, stakeholder management, and analytical skills.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• At least 810 years of experience in B2B marketing, preferably in cybersecurity, IT services, or technology sectors.
• Experience working with global OEM alliances in the cybersecurity domain is highly desirable.

Why Join FLUIDECH

• Join a growing, award-winning company recognised for excellence in cybersecurity.
• Work alongside a passionate, innovative team focused on cutting-edge technologies.
• Lead strategic client relationships and high-impact deals.
• Be part of an organisation that values transparency, trust, and growth.

Benefits:

• Competitive compensation with performance-based incentives
• Health insurance and wellness programs
• Training and certification support in relevant technologies and frameworks
• Opportunities for professional growth and internal career advancement
• Dynamic and collaborative work environment
• Regular team outings, recognition programs, and knowledge-sharing sessions
• Exposure to high-impact projects across diverse industry sectors