6 Market Positioning Jobs

Role Purpose Senior Consultants are able to leverage their experience to deliver discrete projects with minimal supervision. They demonstrate clear understanding of the clients business issues, detailing and tailoring consulting solutions to generate maximum value through idea generation and engagement experience. The Senior Consultant must achieve high personal billability. Do Consulting Execution An ambassador for the Wipro tenets and values, secures great feedback from multiple clients Consulting project Manager or equivalent coordinates teams of consultants, responsible for assuring quality of deliverables Flexible in approach, ability to coordinate resource with expertise in various areas Decisive and directive delivery focus with a can do attitude, demonstrates both hard and soft skills Coaches, mentors and motivates team and client staff, build trust and confidence through focus on quality and delivery Effective at engaging with clients, extracting information, e.g., developing facilitation and communication skills Responsible for ensuring project administration is up to date e.g., SoW, tagging, etc., Business development Ensures high levels of individual utilisation achievement in line with the levels expected as part of the goal setting process Consistently agrees personal extensions with client Demonstrates developing network of relationships with clients and provides required intelligence/insights to solve clients business problems Builds relationships with client peers and provides required intelligence/insights to solve clients business problems Leads smaller scale meetings with sales teams, leads proposal development to a high standard working with sales teams as appropriate Anchors market research activities in chosen area of work Consistently plays a major role in opportunity identification, raising potential pursuits to practice leadership team, helping them proactively in pursuits Thought Leadership Develops insight into chosen industry and technology trends, ensures they are shared with the wider practice/GCG in one of the various channels Contributes to team thought leadership Ensures a track record is written up of own assignment and, where appropriate, ensures it is written up as a case study Contribution to Practice/Wipro Continually delivers all Wipro admin in a timely manner (timesheets, appraisals expenses, etc.,) Demonstrates contribution to internal initiatives Suggest ways to improve an engagement through leverage of tools, methods assets, information sources , IP available within the knowledge management platform Organises the contribution of IP and knowledge assets to the central repository of Wipro and GCG and promotes reuse Engages with other consulting and delivery teams to enhance collaboration and growth and is part of the Wipro 'Communities' activities Proposes new service offerings/capabilities and demonstrates value through innovation and subject matter expertise Provides on/off site training, demos to existing staff as needed. Develops process assets and other reusable artefacts based on learnings from projects Routinely connects with SMEs to ensure delivery approach considers downstream requirements Proactively participates in and suggests ideas for practice development initiatives Actively shares knowledge and points of view within the team and within relevant communities of interest Deliver Strategic Objectives Parameter Description Measure (Select relevant measures/ modify measures after speaking to your Manager) Deliver growth in consulting revenues Support business performance for direct consulting against relevant quarterly/annual targets Improve quality of consulting by flawless delivery of transformation engagements % of Personal Utilisation Achievement (against target) No. of RFI/RFPs responses supported No. of transformation engagements delivered No. of referenceable clients, testimonials Average CSAT, PCSAT across projects Generate Impact Enable pull through business/ impact for Wipro through front end consulting engagements/ deal pursuit/client relationships Number and value of downstream opportunities identified for GCG and larger Wipro Grow market positioning Lead/ actively contribute to the development of thought leadership/offerings/assets for the practice to support business growth Eminence and thought leadership demonstrated through content, citations and testimonials Contributions to white papers/POVs/assets such as Repeatable IP, Frameworks & Methods Number of ideas generated and active contribution to the development of new consulting offerings/ solutions/assets Provide consulting leadership to accounts Generating growth and integration across the consulting services, growing client relationship profile and supporting the achievement of the Wipro-wide account objectives Support GCG Account Lead/Account team to grow consulting service portfolio Number & $ value of consulting deals in the account supported Grow the consulting talent Grow skills and capabilities to deliver consulting engagements in new industries, business themes, frameworks, technologies Self Development - Min 32 hrs on training in a year. Combination of online and classroom on new industries, new business themes, new technologies, new frameworks, etc. Build the consulting community Individual contribution to People Development and Collaboration Effectiveness Distinct participation in and demonstration of: Collaboration across GCG - through the contribution to cross-practice offerings, sharing of best practices/industrial/technological expertise, consulting community initiatives Knowledge Management - Number of Assets owned and contributed to Consulting Central Mandatory Skills: Downstream Energy.

Primary Skills Key Roles & Responsibilities: Build and update various kinds of pricing models for new opportunities, scope extension and renewals of existing contracts. Develop P&L and cash flow statements for deals by incorporating the appropriate accounting, legal and other relevant inputs. Support Commercial Leads in developing winning pricing strategy, selecting optimal pricing mechanism, and constructing client business case models. Liaise, mobilize, and manage key stakeholders such as sales, solutions, transition, finance, legal, delivery during proposals to obtain necessary information and solution agreement. Support Commercial Leads to obtain necessary and timely approvals to meet corporate guidelines and stringent timelines. Take ownership of the financial numbers and ensure commercial approach and pricing strategy are in tandem with sales pitch, solution and client ask. Experience in BPO / IT services pricing. Experience in managing pricing processes that involve cross-functional partners. Experience in developing financial models using multiple data sources. Experience in performing competitive analysis to understand market positioning. Experience in developing PowerPoint presentations to present business cases to a senior management audience. Experience in working with various levels of an organization including leadership, peers, and junior team members Short Description Qualifications: 6+ years of experience in a similar Finance/Pricing roles MBA in Finance, M.Com, B.Com / BBM, CA, CFA. Skills: Strong organizational skills, attention to detail, and ability to effectively manage projects supporting multiple business partners. Strong inter-personal and communication skills including enthusiasm, entrepreneurial spirit, resilience, and a collaborative mindset. Excellent analytical skills Advanced MS Excel spreadsheet skills Ability to work independently, take the initiative and have a high level of ownership. Ability to work under pressure with tight deadlines.

Company Name: Dealshare Job Title: Brand Marketing Manager/ Assistant Director Location: Gurgaon Department: Marketing Reports To: Head of Marketing / Chief Marketing Officer (CMO) Experience Required: 7- 10 years (with a proven track record of building and scaling a brand) Job Overview: We are looking for a strategic and experienced Brand Marketing Manager who has a strong track record of building and growing successful brands. The ideal candidate has previously led the development and execution of brand strategies that drive awareness, engagement, and loyalty. This role requires a creative thinker with deep experience in brand storytelling, campaign execution, and market positioning. Youll be responsible for elevating our brand presence across channels and ensuring a consistent and compelling brand experience. Key Responsibilities: Brand Strategy Development: Define and implement a clear and consistent brand strategy including positioning, messaging, and tone of voice. Brand Leadership: Leverage your past experience of building and scaling a brand to enhance our brand presence and perception in the market. Campaign Planning & Execution: Lead the development and execution of 360 marketing campaigns (digital, offline, PR, events) aligned with business goals. Market & Customer Insights: Conduct research and gather insights to understand target audiences, market trends, and brand performance. Creative Oversight: Guide creative teams and agencies in producing assets that align with brand guidelines and effectively tell our brand story. Cross-Functional Collaboration: Partner with teams across product, sales, and HR to ensure brand consistency and support business objectives. Brand Health Monitoring: Track brand awareness, perception, and campaign effectiveness through analytics and reporting tools. Required Skills & Experience: 7 - 10 years of relevant experience in brand marketing Proven experience in successfully building and growing a brand Strong understanding of branding, positioning, messaging, and storytelling Experience managing brand campaigns and working with creative and media agencies Excellent communication and leadership skills Strong analytical mindset with experience in brand metrics and KPIs Experience across both traditional and digital media channels Preferred Qualifications: Bachelor’s or Master’s degree in Marketing, Branding, Business, or related field Experience in consumer-facing industries like D2C, tech, retail, FMCG, or healthcare Comfortable in a fast-paced, high-growth environment (startup or scale-up experience is a plus) What We Offer: An opportunity to lead brand marketing for a growing organization A collaborative, creative, and fast-moving work environment Competitive salary and benefits Opportunities for career growth and learning

About the Role We are seeking a Technical/Product Marketing Manager with deep knowledge of RegTech / FinTech products and strong technical acumen. This role bridges product, marketing, and sales by translating complex product capabilities into clear, compelling value propositions for financial institutions, compliance officers, and technical buyers. Key Responsibilities Product Positioning & Messaging Develop and refine product messaging that resonates with decision-makers in banks, MSBs, EMIs, and PSPs. Create technical marketing content (whitepapers, solution briefs, product videos, explainer decks, ROI calculators). Translate compliance and technical features into customer-centric benefits. Sales Enablement Collaborate with Sales to develop battle cards, demo scripts, and objection-handling tools. Support sales pitches with technical insights and product use cases. Train internal teams on product capabilities and market positioning. Go-to-Market Strategy Partner with Product and Marketing to define launch plans for new features/modules. Create segmented campaigns targeting compliance teams, CTOs, risk officers, and operations heads. Conduct competitor and industry analysis to inform positioning. Technical Content & Thought Leadership Author and manage technical blogs, compliance explainers, solution guides, and product comparisons. Represent the company at industry events, webinars, and customer meetings. Customer and Market Insights Collaborate with Customer Success and Product to capture user feedback and turn it into marketing insights. Stay updated on changing regulations (e.g., FATF, FINTRAC, MAS, GDPR) and how they impact product marketing. Requirements 5-8 years in B2B marketing, with at least 3 in a FinTech/RegTech or SaaS environment. Strong understanding of AML, KYC, fraud monitoring, or compliance software products. Ability to understand and explain technical product architecture, API/SDK integrations, and modular offerings. Exceptional communication and storytelling skills. Experience creating high-impact marketing assets for technical and compliance audiences. Experience with tools like HubSpot, Salesforce, Figma, and basic understanding of analytics tools. Preferred Prior experience marketing to compliance or risk management personas. Understanding of cloud-native architectures (e.g., AWS, microservices, serverless). Knowledge of financial regulations in key markets (Canada, Singapore, India, UK, EU).

Job Summary: We are seeking a Manager Branding to strengthen our brand presence and drive impactful marketing initiatives in the building materials industry. This role requires a strategic thinker with expertise in brand management, digital and offline marketing, and market positioning. The ideal candidate will lead branding efforts to enhance visibility, customer engagement, and brand equity across multiple channels. Key Responsibilities: Brand Strategy & Positioning: Develop and implement branding strategies to establish a strong market presence. Ensure brand consistency across all marketing materials, campaigns, and communication. Conduct market research to understand industry trends, customer behavior, and competitive positioning. Marketing & Campaign Management: Plan and execute ATL & BTL marketing campaigns (advertising, events, sponsorships, trade shows, and exhibitions). Manage digital marketing initiatives, including social media, SEO, PPC, and content marketing. Work with creative agencies and in-house teams to develop compelling brand collaterals. Public Relations & Corporate Communication: Strengthen brand reputation through PR activities, media interactions, and press releases. Collaborate with industry influencers, architects, and key stakeholders to enhance brand credibility. Develop impactful CSR and sustainability initiatives to position the brand as an industry leader. Customer Engagement & Loyalty Programs: Implement customer loyalty programs to strengthen brand recall and advocacy. Enhance customer experience through brand storytelling and innovative engagement strategies. Monitor customer feedback and brand sentiment to refine branding initiatives. Key Requirements: 8+ years of experience in branding and marketing within the building materials, construction, or related industry. Strong expertise in brand strategy, digital marketing, and market positioning. Experience in managing advertising, PR, and BTL activations. Excellent communication, creative thinking, and stakeholder management skills. Proficiency in digital marketing tools, analytics, and content creation. MBA in Marketing / Branding / Communications preferred.

Senior Analyst: Designation: Senior Analyst Level: L2 Experience: 4 to 6 years Location: Chennai Job Description: We are looking for a highly motivated and skilled Senior Analyst with strong exposure in Data Science concepts along with good understanding of Consulting Domain to join our growing team. Responsibilities: Collaboratewith cross-functional teams to integrate ML solutions into products andservices. Develop and deploy machine learning models to extract insights anddrive data-driven decisions. Conductprimary and secondary research, synthesizing quantitative and qualitative datato generate valuable insights Translatecomplex concepts into clear, compelling artifacts, effectively communicatingbusiness solutions and strategic recommendations through engaging stories Serve as atrusted expert with in-depth knowledge of industry best practices andstandards, applying research methods and frameworks to substantiate therecommendations Ensureclear, consistent communication and maintain high levels of clientsatisfaction. Facilitate open feedback channels, both within the team and withclients, even in challenging situations Operateindependently with minimal supervision, managing client relationships andmaintaining a proactive approach to identifying and addressing client needs andexpectations. Leadbusiness presentations, showcasing creative concepts and introducing innovativeideas that drive value and inspire client confidence. Demonstratestrong critical thinking and problem-solving abilities, applying logicalreasoning to develop innovative and practical solutions that align withbusiness objectives. Skills: Proficientin Data analysis, machine learning, deep learning, statistical modeling, datavisualization Priormanagement consulting/advisory experience (4+ years) in Big 4 firm, businessconsulting units of large IT firms or data analytics firm Preferredqualifications include an MBA or equivalent advanced business degree C-levelpresentation experience & prior experience working for Fortune 100companies Hands-onexperience in business analytics, market research, and financial modelingpreferred Stronganalytical skills with expertise in data collection, trend analysis, and marketforecasting preferred Proficiencyin tools for market research, data analysis, and financial modeling (e.g., Excel, Power BI, Tableau, or similar) Excellentcommunication and interpersonal skills to handle client engagementsindependently Provenability to deliver actionable insights and strategies based on data-drivenresearch Knowledgeof product and market positioning, particularly in the technology sector, is aplus.