Demand Generation Manager

Location:

Type:

Reporting to:

About the Role:

At Practice by Numbers, demand generation is more than just traffic and leads—it’s about

data-driven, creative, and

execution-focused Demand Generation Manager

funnel.

This role goes beyond paid ads. You’ll take ownership of integrated campaigns that connect

strategy with execution—from crafting audience segments and building nurture flows to running

A/B tests and optimizing conversion paths. You’ll work closely with Sales, Product Marketing,

and Content to fuel a repeatable engine that drives both new business and expansion revenue.

Based full-time in our Gurgaon office, you’ll report to the Marketing Director and collaborate

deeply with the content, sales, and product marketing teams. Over time, you’ll also help grow

and lead the demand generation function as it scales.

What You’ll Own:

● Develop and execute multi-channel demand generation strategies to drive MQLs,

pipeline, and revenue

● Plan and manage integrated campaigns across paid search, paid social, email, events,

and website

● Own lead scoring, nurturing, and funnel progression in collaboration with RevOps and

Sales

● Analyze funnel performance and campaign ROI to optimize conversion across stages

(MQL → SQL → Opp → Win)

● Launch and scale ABM and outbound-support programs for priority accounts or verticals

● Work with Product Marketing on campaign messaging, assets, and landing pages

● Manage marketing automation workflows and improve nurture efficiency

● Partner with SDR/BDR team to align on lead follow-up SLAs, sequences, and handoff

processes

Success Looks Like:

● Increased volume and quality of MQLs and demo-ready leads

● Reduced CAC and improved lead-to-close conversion

● Clear visibility into performance by channel, campaign, and segment

● Higher contribution of marketing-sourced revenue to overall pipeline

You Should Have:

● 6-8 years experience in demand generation & growth in a B2B SaaS or tech company

● Hands-on experience with HubSpot, and tools like Google Ads or Meta, Smartlead,

● Strong understanding of marketing attribution, conversion paths, and lead lifecycle

metrics

● Analytical mindset — confident using data to guide decisions and communicate

performance

● Excellent project management skills and the ability to collaborate cross-functionally

● Experience working in USA market

Bonus Points If You Have:

● Experience with cold outbound & supporting SDR/BDR motions

● Familiarity with the dental or healthcare technology space

● Comfort working in a high-growth, fast-paced environment

What We Offer:

● Competitive compensation and benefits

● Ownership and autonomy

● Direct impact on product adoption and revenue

● Collaborative team culture with high trust and transparency

About Practice by Numbers:



Practice by Numbers is an all-in-one software solution designed to help dental practices,

groups, and organizations to consolidate, streamline, and improve their day-to-day operations.

Our mission is to digitally transform your practice with a full suite of analytics, patient

communication, reputation management, online scheduling, online payments, patient forms,

insurance verification, and more, all in a single platform.

At Practice by Numbers, you’ll be joining a fast-growing SaaS company that’s reshaping how

dental practices operate and grow. Our tools power thousands of practices across the US and

now we’re scaling our marketing engine. You’ll work alongside a driven, collaborative team that

values clarity, creativity, and hard work and you’ll have real room to grow as we do.