Demand Generation Manager

Job Title: Demand Generation Specialist – Maritime Industry (ABM & B2B Marketing)

Location:

Employment Type:

Remote/Hybrid Option:

About Us:

SYNERGETIC Shipping Technologies Pvt Ltd

Job Overview:

Demand Generation Specialist

generate interest, trust, and mindshare

Key Responsibilities:

1. Account-Based Marketing (ABM):

• Design and execute ABM campaigns targeting specific maritime companies and decision-making roles (e.g., Marine Superintendents, HSEQ Managers, Vetting Heads).
• Research and segment high-value accounts using LinkedIn Sales Navigator and internal data sources.
• Personalize messaging and content to resonate with the maritime operational context, compliance priorities, and HSEQ challenges.

2. Demand Generation via LinkedIn & Email:

• Create structured outreach campaigns that drive visibility and trust on LinkedIn – no pitching or cold selling.
• Develop drip email sequences (nurture emails) using a value-driven and insight-based approach.
• Collaborate with design and content teams to develop assets (infographics, knowledge briefs, regulatory summaries, etc.) for these campaigns.

3. Content & Campaign Orchestration:

• Work closely with internal stakeholders to align messaging with compliance services, vetting standards, and SaaS solution updates.
• Coordinate campaign calendars and feedback loops from responses and engagement signals.

4. Data-Driven Marketing Execution:

• Track engagement, email open/click rates, and LinkedIn analytics to inform campaign iteration.
• Build and manage simple performance dashboards to report on reach, engagement, and lead indicators (not sales conversions).

5. Industry Alignment & Thought Leadership:

• Stay updated on maritime regulatory updates, RightShip, SIRE 2.0, TMSA, and vetting protocols.
• Suggest content angles that educate and position SYNERGETIC as a trusted knowledge partner.

What We’re Looking For:

Experience & Skills:

• 1–4 years of experience in B2B marketing, account-based marketing, or demand generation (preferably in SaaS or niche technical services).
• Understanding of

  LinkedIn marketing

  ,

  email campaigns

  , and

  ICP-focused engagement

  .
• Strong written communication and copywriting skills – clear, professional, and non-promotional.
• Ability to understand complex subjects like compliance, safety, and technical operations.
• Familiarity with marketing tools like HubSpot, Mailchimp, or similar CRM/email platforms is a plus.

Soft Skills:

• Detail-oriented and data-driven.
• Comfortable in cross-functional collaboration.
• Respects industry nuance; does not push sales content.

What We Offer:

• Clear, non-salesy mission: build trust and visibility through intelligent marketing.
• A collaborative, calm, and focused work culture.
• Monday to Friday schedule, no travel required.
• Exposure to a highly specialized industry with long-term career potential.
• Opportunity to shape the marketing DNA of a growing maritime technology company.

PLEASE DO NOT APPLY IF YOU ARE A PPC / PERFORMANCE MARKETING, THIS ROLE IS ONLY FOR ORGANIC DEMAND GENERATION / ACCOUNT BASED MARKETING.



How to Apply:

awareness-building or account-based marketing

hr@synergeticshippingsolutions.com

Or apply directly through our LinkedIn page.