Demand Generation Manager

Responsibilities

• Design and execute comprehensive campaigns to engage key enterprise accounts, including account identification, content creation, campaign execution, and measurement, ensuring personalized and targeted approaches for specific verticals and account segments.
• Create customized marketing content and messaging for various platforms, such as email campaigns, webinars, events, and digital advertising.
• Continuously test and refine strategies by running A/B tests on messaging, creative, channels, and campaign tactics to maximize engagement and conversion rates.
• Work independently and collaboratively with the marketing, business development, sales, and customer success teams to ensure cohesive execution of ABM and demand generation strategies.
• Execute across paid, owned, shared, and owned media including email, social, blog, content hub, webinars, SEO, PPC, digital and in-person events.
• Leverage 6sense, Bombora, G2, and TrustRadius intent data to inform account-based marketing campaigns and content creation for target personas in our key buying committees.
• Track, analyze, optimize, and report on the performance of demand generation and ABM campaigns, using data-driven insights to refine strategies and maximize ROI.
• Drive stakeholder engagement through fostering collaboration and partnership across various stakeholders to ensure alignment with the overarching growth strategy.
• Share and demonstrate our core values: Empathy, Transparency, and Innovation
• Consistently apply growth mindset behaviors: curiosity, analysis, outside-the-box thinking, networking, and deep ownership.

Qualifications

• 5+ years of B2B marketing experience, including 2+ years in ABM, preferably with a B2B SaaS company.
• Experience with tools such as HubSpot or other marketing automation solutions, 6Sense, Salesforce, Outreach, Asana, Excel, Einstein Analytics, and Teams.
• Strategic acumen: develop and implement effective demand generation and ABM strategies that drive personalized engagement and business growth.
• Excellent project management skills: define tasks, track deadlines, and manage multiple projects and milestones.
• Display grit: work hard in a rapidly growing organization and deliver results.
• Proactive, builder mindset: Ability to work individually and enjoys transparent collaboration with others while proactively seeking out creative opportunities.
• Strong attention to detail: dive into the weeds with your team and pick up on the seemingly small, yet important, details.
• Bachelor’s degree in Marketing, Communications, or related field required; MBA preferred.