Job
Description
1. Develop and Execute Marketing Strategies • Conducting market research and analysis to device marketing strategies and tactics • Analyzing competitor activity and market trends to identify opportunities and threats in micro markets. • Developing and executing marketing plans and budgets to achieve business objectives • Working with sales teams to develop and execute sales support materials and programs. 2. Lead and Manage the Marketing Team • Training, and developing team members to ensure they have the necessary skills and expertise • Providing guidance and direction to team members to ensure they are working towards common goals and objectives • Managing team performance and providing feedback and coaching to team members • Collaborating with other team leaders and managers to ensure alignment and coordination across teams 3. Collaborate with Cross-Functional Teams • Collaborating with architect and construction teams to ensure effective product launches and promotions. • Working with CRM/Sales/Possession teams to ensure effective sales and retention strategies • Collaborating with finance teams to ensure effective budgeting, forecasting & payments. 4. Conduct Market Research and Analysis • Conducting customer surveys to understand customer needs and preferences. • Analyses competitor activity and market trends to identify opportunities and threats. • Conducting market analysis and research to identify new business opportunities • Developing and maintaining market intelligence reports and dashboards 5. Develop and Manage Marketing Budgets • Developing and managing marketing budgets and forecasts • Analyses and reporting on marketing performance metrics to inform future marketing strategies • Collaborating with finance teams to ensure effective budgeting and forecasting • Identifying and mitigating financial risks and opportunities 6. Ensure Brand Consistency and Integrity • Devising brand SOP and maintaining brand guidelines and standards • Ensuring effective brand management through right PR, communication & creative. • Collaborating with cross-functional teams to ensure brand consistency and integrity • Identifying and mitigating brand risks and opportunities 7. Develop and Execute Digital Marketing Strategies • Developing and executing digital marketing plans and budgets • Collaborating with cross-functional teams to ensure alignment and coordination of digital marketing efforts • Analyses and reporting on digital marketing performance metrics to inform future digital marketing strategies • Identifying and mitigating digital marketing risks and opportunities 8. Collaborate with Sales Teams • Working with sales teams to develop and enhance the customer experience in sales lounge. • Analyses and reporting on sales performance metrics to inform future sales support strategies • Identifying and mitigating sales risks and opportunities 9. Analyze and Report on Marketing Performance Metrics • Analyzing and reporting on marketing performance metrics, such as website traffic and engagement, social media engagement, and lead generation and conversion rates, etc. • Collaborating with cross-functional teams to ensure alignment and coordination of marketing efforts • Identifying and mitigating marketing risks and opportunities • Developing and maintaining marketing performance dashboards and reports for monthly reporting. 10. Stay Up to Date with Industry Trends and Developments • Participating in industry conferences and events • Reading industry publications and reports • Collaborating with industry peers and thought leaders • Identifying and mitigating industry risks and opportunities 11. Strategic Marketing Leadership • Develop annual marketing plans aligned with business objectives • Ensure integration of marketing initiatives across all business units • Deliver marketing initiatives that directly contribute to revenue targets 12. Budget Management & ROI • Develop and manage annual marketing budget • Allocate resources efficiently across campaigns and channels • Track and report on marketing spend vs. performance • Achieve or exceed ROI targets for marketing investments • Identify cost optimization opportunities without sacrificing quality 13. Brand Management • Establish and maintain brand guidelines and messaging frameworks • Ensure brand consistency across all touchpoints and campaigns • Measure and grow brand awareness, consideration, and preference • Develop brand evolution strategies to maintain relevance 14. Campaign Effectiveness • Oversee campaign planning, execution, and measurement • Ensure campaigns deliver against lead generation targets • Drive continuous improvement in campaign performance • Implement A/B testing frameworks to optimize messaging • Achieve targeted customer acquisition and retention goals 15. Digital Marketing Excellence • Drive digital transformation of marketing strategies • Optimize digital channel mix and resource allocation • Improve website traffic, engagement, and conversion metrics • Ensure SEO/SEM performance meets or exceeds targets • Develop and optimize content marketing performance 16. Data-Driven Decision Making • Establish marketing analytics frameworks and dashboards • Drive data-informed optimization of marketing activities • Utilize customer data to improve targeting and personalization 17. Innovation & Growth Initiatives • Drive new product marketing initiatives • Identify and develop new market opportunities • Test and scale innovative marketing approaches • Lead market entry strategies for new segments 18. Agency Management & Oversight • Oversee and manage partnerships with external agencies, vendors, and consultants to drive marketing initiatives • Ensure effective communication, coordination, and alignment of agency work with business objectives • Evaluate agency performance, provide feedback, and optimize agency partnerships to achieve marketing goals • Identify and mitigate agency-related risks and opportunities to ensure successful marketing outcomes. 19. Develop and manage strategic partnerships with channel partners • Develop and execute strategic partnerships with key channel partners and alliances to drive business growth and expand market reach • Collaborate with cross-functional teams to ensure alignment and effective execution of partner strategies • Manage and optimize partner relationships to achieve marketing and sales objectives • Identify and leverage new partnership opportunities to drive revenue growth and market growth. Key Performance Indicator 1. Brand awareness and reputation 2. Website traffic and engagement 3. Social media engagement and followers 4. Lead generation and conversion rates 5. Sales revenue and growth 6. Customer satisfaction and retention 7. Marketing return on investment (ROI) 8. Team performance and development 9. Market share and competitiveness 10. Innovation and creativity in marketing strategies and tactics Key Stake Holders to manage Internal Stakeholders CEO/MD/Directors Sales and Marketing Team Customer Service Team External Stakeholders Customers Partners and vendors Competitors Industry associations Other Stakeholders Industry analysts Researchers Media and press Professional associations and networks Qualification MBA or master’s degree in marketing or related field. Knowledge Marketing principles, practices, and techniques, including digital marketing, brand management, and market research. Skills Strong leadership and management skills. Excellent communication and interpersonal skills. Strategic thinking and problem-solving skills. Ability to drive innovation and creativity in marketing strategies and tactics. Collaborative and team-oriented mindset. Ability to analyze and interpret data to inform marketing decisions. Experience Minimum 15-20 years of experience in marketing, with at least 10 years in a leadership role. Proven track record in marketing, with a focus on digital marketing, brand management, and team leadership. Industry Real Estate Experience Mandatory Key Behavioral Competencies Strategic thinking and leadership. Excellent communication and interpersonal skills. Strong problem-solving and analytical skills. Ability to drive innovation and growth. Collaborative and team-oriented mindset. Ability to manage complexity and ambiguity. Show more Show less
