General Manager Marketing

Role Overview: As a General Manager Marketing at Pidge, located in Gurugram, you will be responsible for leading marketing strategy and execution to drive business growth and enhance customer acquisition. Your role will involve market planning, overseeing marketing campaigns, conducting market research, managing the marketing team, and ensuring alignment between sales and marketing efforts with corporate objectives. Key Responsibilities: - Own the brand vision, positioning, and storytelling. - Lead content strategy across various campaigns, videos, social media, and product stories. - Drive brand partnerships, influencer collaborations, and co-marketing initiatives. - Oversee creative and design output across all marketing channels. - Lead integrated brand campaigns and major product launches. - Manage and mentor the brand, content, and design teams. - Track brand health, campaign performance, and creative effectiveness. Qualifications Required: - 8-12+ years of experience in brand/marketing/creative leadership. - Strong background in building and scaling consumer-facing brands. - Expertise in storytelling, campaigns, partnerships, and design direction. - Sound understanding of digital, social media, and content ecosystems. - Excellent leadership, communication, and creative thinking skills. Company Details: Pidge is an AI-powered end-to-end logistics platform that focuses on achieving 100% fulfillment and 2X optimization for faster and smarter deliveries. By offering access to national 3PLs and ONDC-exclusive partners, Pidge ensures seamless, scalable, and efficient on-demand fulfillment. The platform optimizes routing, order allocation, and rider management to help businesses achieve 10X growth and 30% higher customer satisfaction. With the Pidge Powered Network, companies can deploy private or shared fleets within just 15 minutes. Pidge integrates advanced technology to provide nationwide reach, drive cost optimization, and deliver exceptional customer experiences.,