General Manager Marketing

Job Description

• 
  Experience in managing Performance Campaigns - CPC, CPL, and more via Google, Facebook, and Affiliates
• .Should have excellent experience in generating quality leads to drive business
• .Minimum 8 years of hands-on experience in managing digital performance campaigns
• .Should have formulated and implemented digital campaigns PAN India
• .Must be highly skilled in digital content creation
• .Experience in SEO, SMO, etc
• .Experience in Reputation Management on social media platforms – FB, Glassdoor, Mouthshut, etc
• .Design and implement a PAN India ATL strategy—outdoor, print, hoardings, radio, and TV.
• Must have an excellent understanding of aesthetics and creative aspects in releasing print ads
• .Must have good exposure in releasing Radio and TV ads
• .Must have good experience in developing and updating all promotional materials, including sales aids, brochures, posters, standees, signage, etc
• .Run BTL Campaign
• sGuaranteeing the quality of all branding materials according to specifications
• .Manage Creative, Digital, and PR Agencies, etc.
• Monitor competition activities and develop suitable strategie
• sCoordinate blog writer, social calendars, influencer partnerships, and affiliate program
• sAnalyze market trends, customer insights, and competitive landscape to inform strateg
• yIdentify new market segments and growth opportunitie
• sTrack KPIs, optimize campaign performance, and report marketing ROI to leadershi