General Manager Marketing

Position Overview:

General Manager – Marketing (Processing Job Orders)

textile processing (pretreatment, dyeing, and finishing)

Key Responsibilities:1. Business Development & Marketing Strategy

• Develop and implement marketing strategies to achieve monthly, quarterly, and annual business targets for the processing division.
• Identify potential customers such as garment exporters, fabric manufacturers, and traders requiring processing services.
• Conduct regular market analysis to assess trends in fabric processing, customer needs, and competitor activities.
• Build and maintain a strong sales pipeline for both narrow and wider-width processing orders.
• Promote the company’s processing capabilities, value-added finishes, and quality standards to new and existing clients.

2. Customer Relationship Management

• Serve as the primary contact point for all key customers and ensure high levels of satisfaction and retention.
• Understand customer specifications, fabric types, shade requirements, and finishing expectations.
• Address customer feedback, complaints, and quality concerns in coordination with the production and quality teams.
• Facilitate long-term partnerships and repeat business through transparent communication and dependable service.

3. Order Management & Coordination

• Receive and process job orders, verifying all technical and commercial details before confirmation.
• Liaise with the production planning, dyeing, and finishing teams to ensure timely execution of orders as per customer requirements.
• Track and monitor order progress, proactively communicating delivery schedules and status updates to clients.
• Coordinate with the sampling team for customer approvals and bulk production confirmations.
• Ensure adherence to delivery timelines and minimize reprocessing or rejection through proactive planning.

4. Costing, Pricing & Profitability

• Prepare accurate cost estimates based on fabric type, process sequence, chemical and dye consumption, and operational costs.
• Develop competitive yet profitable pricing strategies aligned with company goals.
• Negotiate terms, rates, and delivery conditions with customers to maximize margins while maintaining customer satisfaction.
• Monitor key financial metrics such as contribution per order, credit limits, and collection timelines.

5. Cross-functional Collaboration

• Collaborate with production, quality control, lab, and logistics teams to ensure seamless execution of customer orders.
• Participate in weekly production meetings to review order status and resolve bottlenecks.
• Work closely with R&D and technical teams to introduce new finishes, sustainable processing techniques, and innovative products.

6. Reporting & Documentation

• Maintain detailed records of enquiries, orders, customer communications, and performance metrics.
• Prepare periodic MIS reports covering order inflow, revenue, margins, customer performance, and delivery adherence.
• Present regular updates to senior management on marketing activities and business performance.

Key Performance Indicators (KPIs):

• Achievement of monthly and annual sales targets (processing order volume/value)
• Customer satisfaction and retention rate
• On-time delivery performance
• Order profitability and contribution margins
• Growth in new customer acquisition and market penetration

Qualifications & Experience:

• Education:

  B.Tech / B.E. in Textile Technology or Chemical Engineering; MBA in Marketing (preferred)

• Experience:

  Minimum

  15–20 years

  of experience in marketing, sales, or business development in a

  textile processing / dyeing & finishing unit

• Strong knowledge of

  pretreatment, dyeing, and finishing processes

  for both narrow and wider-width fabrics
• Proven experience in handling

  processing job orders

  for domestic and export markets

Skills & Competencies:

• Excellent communication, negotiation, and interpersonal skills
• Strong analytical and commercial acumen
• Hands-on experience in fabric processing and costing
• Leadership ability to manage marketing teams and coordinate with operations
• Proficiency in ERP and MS Office applications
• Customer-focused mindset with a proactive problem-solving approach

Remuneration:

Commensurate with qualifications, experience, and industry standards. Performance-based incentives applicable.

Work Environment:

• Based at the Perundurai unit with regular travel to customer locations, textile clusters, and exhibitions as required.
• Collaborative and quality-driven environment focused on sustainable and innovative textile processing solutions.