General Manager Marketing

Role & responsibilities

1. Strategic Planning:

- Develop and implement marketing strategies aligned with the company's goals and objectives.

- Conduct market research to identify trends, opportunities, and competitive landscape.

- Create and manage annual marketing plans and budgets.

2. Brand Management:

- Oversee the development and execution of branding initiatives.

- Ensure consistent brand messaging across all marketing channels.

- Manage and enhance the companys brand identity and reputation.

3. Digital Marketing:

- Lead digital marketing efforts, including SEO, SEM, PPC, social media, email marketing, and content marketing.

- Analyze and optimize digital campaigns to maximize ROI.

- Ensure a strong online presence and engagement on various digital platforms.

4. Lead Generation:

- Develop and implement lead generation strategies to attract high-quality prospects.

- Monitor and analyze lead generation campaigns to assess effectiveness and make necessary adjustments.

5. Content Creation:

- Oversee the creation of compelling content for various marketing channels, including blogs, videos, brochures, and newsletters.

- Ensure content is tailored to target audiences and supports overall marketing objectives.

6. Team Leadership:

- Manage and mentor the marketing team, fostering a collaborative and high-performance environment.

- Set performance goals, conduct regular reviews, and provide ongoing feedback and support.

7. Event Management:

- Plan and execute marketing events, such as property showcases, webinars, and industry conferences.

- Collaborate with internal and external stakeholders to ensure successful event execution.

8. Market Analysis and Reporting:

- Monitor and analyze market trends, consumer behavior, and campaign performance.

- Prepare and present regular reports on marketing activities, outcomes, and ROI to senior management.

9. Vendor Management:

- Collaborate with external vendors and agencies to execute marketing campaigns and projects.

- Negotiate contracts and manage vendor relationships to ensure quality and cost-effectiveness.

Preferred candidate profile

Prior experience in Real Estate only